Web Development
Web development is a major part of every successful business. But does your website work for you and what should you look for when building a new site? We build websites that attract, educate, and convert new visitors to clients. Here is a peak at what we do: (4 minute read)
- What is Effective Web Development?
- How Does Inner Architect Build Websites?
- What is WordPress?
- What are the Benefits of WordPress?
What is Effective Web Development?
Effective web development today involves more than building an eye-catching site. Understanding how to build a site that Google can find, index and rank in Search Engine Results Pages (SERPs) is critical to your success.
Gone are the days when developers could simply stuff pages with keywords making the message redundant, build satellite sites to point links back to a main website, and produce content that was thin (few words) and unable to answer visitor questions.
What Does Google Want from My Website?
- A secure and accessible Website
- Mobile Friendliness
- Fast page load speed on all devices
- Optimized content that accurately and completely answers questions asked by the searcher
- Provide search users with great experiences on all platforms – especially mobile devices
Google rewards site owners who support their mission with higher rankings and penalizes those who don’t. To give your site the best chance to rank high, attention to a mobile friendly user experience and filling it with relevant, valuable content are vital to your success.
How Does Inner Architect Build Websites?
Our strength lies in combining custom, creative and compelling design work with WordPress, the most popular open-source Content Management System (CMS) in the world. We build the most lightweight (fast loading) and versatile websites, enhanced with the best available plugins with functionality tailored for your specific business goals. We provide ongoing or as-needed website maintenance and content modification services to keep your site up to date, backed up and secure.
In the initial design phase, we thoroughly analyze your competitors’ websites and provide you with a strategic roadmap. Based on our findings and your preferences, we suggest a new or improved information architecture and an updated sitemap. Upon your approval of the new strategy, we produce wireframes and prototypes for your upcoming website. We perform all image searches and illustration creation. Conceptual web design for mobile and desktop devices is submitted for your review. Modifications are made until you are totally satisfied with the new look and feel.
We provide our clients with various complex integrations including, but not limited to:
- Social media feed implementation
- SEO on-site optimization and performance improvement
- WordPress security integration
- WordPress blog and e-commerce solutions
- Google Analytics integration
We work directly with your hosting provider to ensure your site has the best WordPress hosting platform, database setup and backups. Our range of expertise includes WordPress plugin customization, and ongoing website maintenance and updates.
At Inner Architect our web development team utilizes best practices in user experience design (UX) and technical on-page search engine optimization (SEO). We have marketing strategists to help design usability and call-to-action features on your site.
Your website will be developed through the efforts of a marketing team—not just a single web developer or designer.
What is WordPress?
WordPress is a free open-source content management system (CMS) written in PHP, a popular general-purpose scripting language that is especially suited to web development and paired with a MySQL database. Features include a plugin architecture and a template system, which are referred to within WordPress as Themes.
How popular is WordPress? According to web technology survey experts W3Tech report 2021-2022, WordPress has 65% of the CMS market share — more than all other systems (for example, Drupal, Joomla) combined. Netcraft, a worldwide provider of cybercrime disruption services, reports that around 455 million websites are using WordPress right now, and the number continues to grow.
Web Development Benefits of WordPress
Why is WordPress so popular? For businesses who want to be found on the internet, one reason stands out:
WordPress is the best CMS for SEO.
Here’s why:
1. Good user experience
With its theme and plugin architecture, WordPress is built to make websites that are professional, user-friendly, and attractive. This makes for an environment which inspires visitors to stay longer, which reduces your bounce rates. This is a signal to Google that your site provides a good user experience, which Google rewards.
2. WordPress Sites Don’t Frustrate Users with Slow Load Time
Page speed is a Google ranking factor in mobile search. If your site is slow, it will not only frustrate users but push your site lower in search results. As preventative measures, WordPress offers some great plugins that will help with site speed.
3.WordPress Is Optimized for Mobile Users
Mobile traffic has grown over 222% in the last 5 years. If you’re looking to be seen online, this means your website must be optimized for mobile usage.
Most WordPress themes are already optimized for mobile users, so you don’t need to do anything extra to make your website accessible on mobile devices.
4. Metadata is made easy to manage
Metadata helps search engine crawlers understand what your webpages are about. When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords. When you use WordPress, you can get free SEO plugins such as Yoast and Rank Math, which allow you to add metadata to all your posts and pages in minutes.
5. Optimizing Images for SEO Is Simple
Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections. Images are also powerful tools for SEO, especially when you use WordPress. Here are some SEO benefits of WordPress’ image optimization:
- You can resize images so they don’t slow your page’s load speed down
- WordPress enables you to create “alternative text” (alt text) for images where you can plug in your keywords as image descriptions that will be noticed by search engine crawlers
- You can use a plugin that automatically creates alt text for your images.
Are you considering an update for your website? Do you have a need for a brand new site? Give Inner Architect a call today to discuss your web development needs.
