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A strategically built website is the absolute foundation your business relies upon as the client-facing introduction to what services your firm provides. Think of your website as a branding platform that communicates your story and showcases your expertise through its content. It is the focal point of and framework for an effective digital marketing program.
Your website influences the visitors’ experience, holds the key to conversion rates, and captures data that tracks visitor engagement. The design, structure and content of your website greatly influences your search engine optimization (SEO) and the ability to rank high in Google search results.
Our web design service
Inner Architect Media customizes websites to your specific needs. Our sites are designed to lead a path to conversions and increased sales, while providing a platform that supports your brand story. Inner Architect website design service ensures that visitors to your new site can easily find the answers they seek, navigate effortlessly to investigate additional information, and be compelled to remain on site rather than quickly exit. Our goal in building your website is to move users to take action and convert from prothem to become new clients.
Boost your revenue with a new website
WordPress content management system (CMS) value
How dominant is WordPress as a content management system (CMS) platform for website development? According to Colorlib and multiple sources, “810 million websites use WordPress, which is 43% of all the websites on the internet.” Even more to the point: “WordPress has a 63.1% share of the CMS market, which is more than 10x greater than its closest competitor.” There are numerous reasons WordPress is so widely used.
The power of a well designed WordPress website
“The smallest company in the world can look as large as the largest company on the web.” — Steve Jobs
Steve Jobs said it best. Your website is about possibilities, growth, prosperity, and connection with prospective clients. Your website is the window into which visitors can learn about your story, expertise, and success. Your website is a communication tool where prospective clients can read, listen, engage, and reach out to you.
With all of that at stake, don’t you want the best platform for your website?
With the global mass adoption and usage rate of WordPress to build websites comes the question: Why WordPress?
Customization and functionality
WordPress allows designers to customize websites with thousands of themes to choose from, utilize plugins for added functionality, and create a website that is easy for anyone to use.
User interface (UI)
The UI of a website is the functional controls within a website that provides the visitor the ability to consume information and move throughout the site seamlessly.
Oftentimes when website visitors want to learn answers to their questions or make contact with the brand, they will access the input controls on a site. They could be filling out a contact form, using a site search box, engaging in a live chat dialogue box, or any number of input actions.
There are a number of input controls with some of the most common being buttons, dropdowns, and checkboxes to name a few. Navigational elements, like tabs or hamburger menus, help users easily find answers and information quickly.
Informational elements that share information with users like downloadable case studies, white papers, videos, image carousels, podcast audio elements, or portfolios continue to support time on site and brand perception.
Containers that house related content together showcase high interest information and further organize content for easier access by users.
User experience (UX)
The big test for any brand’s website is the satisfaction it brings to new and returning users.
User experience (UX) has been defined as how a user feels about a website’s ease of use, depth of functionality, and design while using your site. But we think it’s more meaningful and personal than that. If a user feels happy and comfortable using a website, if their perception of the brand improves, and if they want to stay on site, then you have excellent UX. WordPress delivers fantastic user experiences, around the world, every day.
WordPress websites support digital marketing success
SEO is a linchpin of digital marketing, and WordPress excels in enabling SEO-friendly features. Its clean code and structure allow search engines to easily index website content. A vast array of effective SEO plugins allow you to set custom titles and meta descriptions for your posts and pages. These elements are crucial for search engines to understand the content of your pages and display relevant information in search results.
Content creation
Content is the fuel that drives digital marketing success. WordPress began its life as the leading blogging platform ushering in the era of citizen journalism and the ability for individuals and brands to publish and distribute content. Today solo entrepreneurs to corporate giants publish their brand stories, informational articles, case studies, white papers, and resources from their WordPress sites.
Rich community support
The global community of WordPress site owners and users has been growing since 2003. Today, forums, meetups, and networking events drive sharing of ideas and problem solving. The early backbone to digital marketing included the inception of social networks, blogging platforms, and a revolutionary rush to build the internet one story and one solution at a time.
Comprehensive services
Following are the services we provide to help law firms generate new business:
Strategic consulting
Offering the expertise, strategies, and sustainable plan you never have the time, expertise, or human capital to launch and continually execute. Inner Architect Media has consulted with national law firms with multimillion dollar marketing budgets as well as small businesses with modest means.
Inner Architect Media earned our stripes with recognition as a Google Partner agency. We are Google certified in Search. And as a result, we have been listed in the prestigious Google Partners directory as one of only 2,953 Google Partners worldwide out of 442,878 global advertising agencies in 2023.
As a result of our experience and certification, we manage PPC marketing campaigns with budgets which range from modest to large $1,000,000+ yearly expenditures.
We have been producing content for clients for the past 15 years. Our content development services can provide a voice for your business to inform, showcase your expertise, and attract new prospects. We keep up with the latest Google algorithm changes and incorporate these continual updates into our work.
Inner Architect’s comprehensive search engine optimization (SEO) services are designed to solve your visibility problems. No gimmicks or black hat tactics. We only use industry best white hat practices to develop a plan best suited for your brand and your budget. Our focused commitment includes a hands-on approach where we spend the time to monitor and adjust based on relevant data. Your website performance can make a positive turn with the guidance of our SEO experts.
Elevate your law firm’s online presence with our tailored web design services. We understand the unique needs of legal practices, and our expert designers will craft a professional, user-friendly, and visually appealing website that showcases your firm’s expertise and enhances visitor engagement. With a focus on mobile responsiveness, SEO optimization, and a seamless user experience, our web design solutions will help you stand out in a competitive legal landscape, attract potential clients, and establish trust in your online brand. Upgrade your firm’s website and set the stage for digital success with our specialized web design services.
Immersive integration into digital marketing
WordPress offers pathways supporting digital marketing including:
- Analytics and tracking of data
- Social media integration
- Content Marketing
- Ecommerce functionality
- Email Marketing
The days of simple brochureware websites are gone, replaced by robust WordPress websites that drive growth and opportunity within your digital marketing campaigns and program.
Web design affects user brand perception
What’s design got to do with it? Why is your website’s design elements so important in keeping visitors engaged and exploring your site? Here are some statistical reasons why.
- Customers and potential customers’ first impressions of websites are 94% related to design. In many instances, the first exposure consumers have with a business is a visit to their website. This is the reason why businesses need to get web design right. (Research Gate)
- 75% of users make judgments on a company’s credibility based on its web design. (Stanford University)
- 59% of people prefer browsing ‘beautiful and well-designed’ sites instead of basic ones. (Adobe)
- It takes only 0.05 seconds (50 milliseconds) for users to form an opinion about your website and your business. (Behaviour and Information Technology)
- Website users spend 80% of their time viewing information on the left of the page. This means that placement of your information is crucial to your website and business success. (NNGroup2)
- A majority of mobile users will expect a website to fully load in less than 3 seconds. (Web Performance Guru)
- 50%+ of internet users say that website design is a crucial factor in formulating an opinion about a brand. How your site looks leads to how people perceive your brand – either good or bad. (PR Newswire)
- Every $1 spent on UX results in a potential return of $100. (Forrester Research)
- 94% of people agree that easy navigation is the most essential website feature (Clutch)
- A 200% higher visit-to-order conversion rate is the difference between a well-designed website and a poorly designed site. (Forrester)
How does a new website help you win against your competition?
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
— Steve Jobs
It’s the place where your prospective customers can find answers to questions that are often life-changing for them. It’s the place where you can publish content that makes a difference in people’s lives. And your website is the foundational piece to attracting, educating, and converting those visitors into new clients and revenue for your firm.
There are so many design and development elements that if you’re not using the right mix, your site will fail to land new clients.