Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list of the top 5 PPC blogs are resources not to be missed.
Why run PPC Ads? PPC advertising generates leads, drives traffic to websites, creates awareness for brands, and produces new revenues.
Top 5 PPC Blogs You Should Be Reading
Google Ads & Commerce
Google is the most powerful search engine in the world – it isn’t even close. Their blog, Google Ads & Commerce, is a wellspring of information. The following Google PPC Ads and search statistics provide a snapshot of that power.
- Google has 92.96% of the global search engine market share
- Nearly 4x as many people are more likely to click on a paid search ad on Google (63%) than on any other search engine
- For every $1 spent on Google Ads, businesses generate an average revenue of $2
What Are They Known For?
Google Ads & Commerce is known as the voice of Google Ads – something that should not be ignored if you are building a case for running Google Ads. To that end, according to State of PPC: 96% of brands are spending money on Google Ads.
Wordstream
Why is Wordstream one of the top 5 PPC blogs on our list? It is one of the best go-to resources for everything PPC. Wordstream evolved from a “simple keyword research tool into a suite of cross-platform advertising solutions.” Digital marketing expert Larry Kim summarizes why Wordstream is valuable: “I am always on the lookout for solid data that blows away the conventional wisdom.” And Wordstream is loved by its customers as evidenced by their customer reviews.
What Are They Known For?
One of the most important aspects of Wordstream is its PPC thought leadership. Their suite of cloud-based software solutions is widely adopted, and they continue to produce a massive, endless treasure trove of valuable free content.
Search Engine Journal
Why is a search engine magazine part of our list? Because Search Engine Journal (SEJ) provides instantaneous breaking news about the PPC and Search Engine worlds, they provide a mountain of tutorial guides and self-help articles, and SEJ has a very talented writing staff.
Launched in 2003, SEJ is dedicated to “educating and empowering the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners.”
In order to understand PPC, it’s a good idea to have a grasp of and tap into the search engine market. Some of the subjects SEJ covers include:
- PPC
- Search Engine Optimization
- Content Marketing
- Social Media
- Analytics and Data
What Are They Known For?
SEJ has a vast library of helpful guides, expert tutorials, and authoritatively written blog articles to support your quest for knowledge. They attract over 1.5 million visitors monthly and publish content daily.
Search Engine Watch (SEW)
Another search engine magazine? Yes, like SEJ, Search Engine Watch is a mainstay in the search and paid advertising community. Industry legend Matt Cutts calls Search Engine Watch a “must read.” Former Yahoo stalwart Tim Mayer described SEW as the “most authoritative source on search.”
Launched in 1996 by legendary longtime search expert Danny Sullivan, SEW has been a mainstay and one of the Big Four search marketing blogs in existence. Although Sullivan sold SEW, the site continues to produce industry leading articles, guidebooks, news, strategy tips, and valuable content for industry insiders and novices alike.
What Are They Known For?
Besides being the brainchild of Danny Sullivan with a long publication history, SEW is known for their community of writers, industry experts, and contributors who provide readers with a continuous, up-to-date real-time flow of valuable content:
- Tips on PPC
- Google Ads
- Paid Search Marketing,
- Display advertising
- Social Media advertising
Search Engine Land (SEL)
One of the Big 4 SEO-PPC websites, Search Engine Land is an empire of information with Search Engine Land and its “sister publications, MarTech Today and Marketing Land covering all aspects of digital marketing, advertising technology and the martech landscape.”
Founded by industry veterans and leaders Danny Sullivan and Chris Sherman. Search Engine Land provides “news coverage including breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.”
What Are They Known For?
Besides their founders Danny Sullivan and Chris Sherman, SEL may be the most complete resource for everything you need whether you are a PPC beginner or savvy expert. Some of the content modules you can access:
- What is Search Engine Marketing (SEM)?
- The Complete Guide to PPC
- How to Guides: SEM
- Microsoft Advertising
- Google Ads
- Buyers Guide: PPC Platforms
- Newsletters
- Buyer’s Guides: Digital Marketing
- SEL Events
Summary
Hopefully, this article helped you identify PPC resources which will provide answers to your questions. Beginner, intermediate, and experienced PPC users can benefit from reading these websites and blogs. If you and your firm do not have expert PPC staff or don’t wish to hire permanent employees, consider contacting Inner Architect for a free consultation. Inner Architect has produced $270M in new revenue for our clients through Google Ads and Bing management strategies that generate leads and convert.
If you have the manpower but need your staff trained, Inner Architect provides corporate training to groups and one-on-one training for individuals of all skill levels.
