What are the most popular social networks in 2019? According to Statista.com that honor goes to, the now monolithic, Facebook with 2.2 billion active users as of January 2019. The rest of the top 5 sites include YouTube, WhatsApp, FacebookMessenger, and WeChat. That’s right. Facebook has two properties in the top 5 on the list. The graphic below, courtesy of Statista.com, provides a look at the numbers.
Social Networks and Active Users
Facebook’s 2.27 billion active users is 371 million more users than runner up YouTube which comes in at a healthy 1.9 billion active users. The top 6 sites are all over the 1 billion user mark with Instagram making the cut at an even 1 billion active users to date.
Rising Social Networks
Being early to the game never guaranteed success. And although Twitter is the place people go to for breaking news around the world, Twitter is ranked #12 with “only” 326 million active users. Other well known social networks that seem to be moving up the ranks include:
- Linkedin 303 million users
- SnapChat 287 million users
- Pinterest 250 million users
What Drives Users to Social Networks?
According to Statista.com the following are some of the key characteristics the top social networks have:
- Multiple languages
- Ability to connect people across geographical, political or economic borders
- Strong user engagement
- Display of a high number of user accounts
From the onset of blogging and the citizen journalism wave to 2019 and our seemingly permanent move to mobile devices as our places to communicate, social networks have grown in importance and in scope. With over 2 billion social network users and counting, today’s society must come to grips with reality. What is real online, what is fake, what is worth consuming, and what will be the next great social network. Machine learning, augmented reality, artificial intelligence, big data sets, the Internet of things (IoT), and the smart speaker revolution. Where we are going may be a world beyond our wildest dreams and a world that will need to be monitored and regulated for the safety of us all.