Customized SEO services that will grow your business
Perhaps your website is not doing enough to deliver a steady stream of new prospects. Or maybe the target prospects you most want to visit your website are unable to find you online when searching for the services you offer.
Inner Architect Media’s comprehensive search engine optimization (SEO) services are designed to solve these problems. No gimmicks or black hat tactics. Our depth of experience working on SEO campaigns means we only use industry best practices to develop a plan best suited for your firm’s goals. Our initial stage includes:
We believe in a hands-on approach where we spend the time to monitor and adjust your campaign based on relevant data. Your website performance will positively progress with the guidance of our SEO experts.
As a first step in helping clients to improve their search engine rankings, Inner Architect Media performs a free SEO Audit. The goal of the free SEO Audit is to identify on-page and off-page obstacles that could weaken your website and landing page abilities to rank favorably in search results on Google and other search engines.
Our past experience has proven time and again that understanding the health and status of your SEO program is dependent upon an SEO audit. This will give us a beginning point in which to create strategies that positively impact your SEO program’s performance.
The SEO audit assesses the performance of your current SEO program and management effectiveness. It includes a review of the following elements which impact performance:
Our client had been spending hundreds of thousands of dollars annually on marketing. Lead volume was high, yet case acquisition was low. They were leaking potential clients and cash. Following is the plan we executed to turn mediocrity into stunning success.
Once these elements have all been evaluated, the audit report is completed and we are well-equipped to provide you with recommendations on how to best proceed.
Following are the services we provide to help firms generate new business:
Offering the expertise, strategies, and sustainable plan you never have the time, expertise, or human capital to launch and continually execute. Inner Architect Media has consulted with national law firms with multimillion dollar marketing budgets as well as small businesses with modest means.
Inner Architect Media earned our stripes with recognition as a Google Partner agency. We are Google certified in Search. And as a result, we have been listed in the prestigious Google Partners directory as one of only 2,953 Google Partners worldwide out of 442,878 global advertising agencies in 2023.
As a result of our experience and certification, we manage PPC marketing campaigns with budgets which range from modest to large $1,000,000+ yearly expenditures.
We have been producing content for clients for the past 15 years. Our content development services can provide a voice for your business to inform, showcase your expertise, and attract new prospects. We keep up with the latest Google algorithm changes and incorporate these continual updates into our work.
Inner Architect’s comprehensive search engine optimization (SEO) services are designed to solve your visibility problems. No gimmicks or black hat tactics. We only use industry best white hat practices to develop a plan best suited for your brand and your budget. Our focused commitment includes a hands-on approach where we spend the time to monitor and adjust based on relevant data. Your website performance can make a positive turn with the guidance of our SEO experts.
Elevate your law firm’s online presence with our tailored web design services. We understand the unique needs of legal practices, and our expert designers will craft a professional, user-friendly, and visually appealing website that showcases your firm’s expertise and enhances visitor engagement. With a focus on mobile responsiveness, SEO optimization, and a seamless user experience, our web design solutions will help you stand out in a competitive legal landscape, attract potential clients, and establish trust in your online brand. Upgrade your firm’s website and set the stage for digital success with our specialized web design services.
The first step in building your SEO program is an introductory call that outlines the scope of your project while giving us an opportunity to ask and answer important questions.
Our SEO onboarding questionnaire is a critical exercise to uncover intelligence we will use in your program launch. Some of the intelligence we gather includes: business description, business history, your differentiating factor(s), your top competitors, your #1 service or practice area you wish to focus on, inbound lead channels, and the target clients you wish to attract.
How information is laid out on your site, the way the site is designed, and how the pages connect with one another also have an impact on your website’s ability to perform well.
For a good user experience, the goal is a logical and well-planned website structure. A website that is easy to navigate is less likely to alienate a frustrated visitor who can’t find what they came looking for.
The website structure also impacts results on the search engine side. Making sure your website is well-laid-out, easy for search engines to crawl, and mapped properly will make it easier for your content to be indexed.
Any site structure recommendations are typically included in an SEO plan.
We perform in-depth keyword research and content analysis. We then identify the optimal keywords for targeting, page titles and text, meta tags, and various HTML coding edits which are optimized as necessary. These elements provide details about your site to search engines and website visitors who come across your site in the search engine results.
An internal link is any link from one page on your website to another page on your website. Both web visitors and search engines use internal links.
Web visitors use links to navigate through a site and to find the content they’re looking for. Search engines also use links to navigate and understand the structure of your site.
How the internal linking is designed establishes a hierarchy which allows you to provide the most important pages and posts with more link value than other, less valuable pages. Internal linking on pages throughout the site is a necessary ongoing part of a strong SEO plan.
Sign new clientsThe continuous production of high quality content must be a key priority when making a commitment to your SEO program. SEO industry experts point to low page word count, better known as “thin content”, as one of many unfavorable factors in search rankings. To counter this factor, we recommend adding additional unique and user intent focused content to pages to keep them fresh and to add additional pages that enhance the reader experience. Content is a vital part of SEO and should always be a point of discussion.
Key factors influencing search rankings
What is relevancy in SEO?
Relevancy is the relationship between the search query and the content on a page. In other words, how well does the information on a page satisfy a user’s search query? Google will rank your website pages that are most likely to satisfy the user with accurate, reliable information that fully answers the intent of the query. In many cases, pages with these characteristics are ranked at the top of the search engine results.
The development of additional web pages or other types of content to support more or specific search queries may also be included in our SEO plans.
Technical SEO and relevancy
Other criteria for relevance include the visible text, images, and video on a page. Other elements that determine relevance support the more technical components of SEO such as title tags, meta descriptions, and alt tags. Focus on technical SEO is important because these elements help search engines to analyze your web pages and understand what the content is about. This supports your pages getting indexed in the search engines.
What determines authority?
Authority refers to the power or influence a particular piece of content has over other information on the internet. If you want to rank high on Google, you’ll need to create quality content to demonstrate that you have the authority to satisfy the user’s information query and Google’s criteria.
A critical point from Search Engine Journal a leading SEO digital magazine:
“Google uses authority signals to determine how vital certain pages are for user searches. Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles means more people will trust your website as an authoritative resource on a specific subject matter.” -Loren Baker Founder Search Engine Journal
Let’s not forget that Google is a business that relies on repeat customers. It wants to serve users the most authoritative pages for their queries because users satisfied by their clicks to search results are more likely to use Google again. Repeat users provide the audience for Google Ads, Google’s primary source of its revenue.
What makes for a good user experience (UX)?
User experience (UX), the foundation of your site’s usability, is how a visitor interacts with your website. Will they begin on one page and journey through other pages, videos, or infographics? It cannot be emphasized enough that If visitors can’t easily navigate your site to find the information they want, they will quickly move on in search of answers from your competition.
The core of the user experience is ensuring that users can effortlessly find information and find information they value. Your content should fulfill a need, answer questions, and when possible, be original. Originality simply means utilizing your own experiences, data from those experiences, and then delivering expert analysis to create something unique. Your content needs to be accessible to people with disabilities.
And perhaps most importantly as a tool for business development, users must trust and believe what you tell them.
Why partner with Inner Architect as your SEO agency
Inner Architect Media, a nationwide marketing and advertising agency, has generated $450,000,000 in new revenue for our clients since 2016. We accomplished this feat using a thorough process. Our first step is to sit down with you and identify your goals for your marketing program. This may seem like a simple process, but in many instances, we uncover additional goals. Once we discover all your goals, we then begin to create a plan.
Our #1 priority is you and your business. We don’t exist without our clients. Because our reputation rides on helping you grow your firm, we are a data-centric results driven agency.
Unlike some of our competitors, we believe honesty is always the best policy. We take an honest and principled approach to every client.
Communication, whether face to face, by the phone, through email, or Zoom meetings is a cornerstone of how we work with our clients. Transparency is the key by keeping you in the know, providing constant updates, and ensuring you and your team understand where we are and where we are going together.
Trends in SEO, monitoring the industry and staying on top of it, require research and commitment to understanding and comprehension. We make that commitment every day.
The knowledge that comes from our work experiences continues to build our expertise.
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