Inner Architect Media LLC pay-per-click (PPC) services have generated thousands of leads which have produced $450,000,000 in new revenue for our clients since 2016.
We work with clients with varying budgets—ranging from a few hundred dollars to six-figure ad spends per month. Our PPC specialists have experience managing advertising campaigns for a wide variety of businesses.
There is no bigger buying signal than when you attract a potential client using keyword searches that describe your services.
In a time where high organic search engine rankings can take years to develop, PPC can immediately increase your brand’s search visibility and generate high quality leads.
“Even if you’re a decade behind your competitors in jumping into PPC marketing, you can get up and running quickly with a little bit of optimization. This is often a big contrast to starting up SEO efforts, which often takes a lot of time and attention to get the same positioning and traffic that Google Ads offers within minutes of launch.” -Search Engine Journal
We continually see PPC advertising prove to be one of the most effective business development opportunities out there.
Optimization scores, which range from 0% to 100%, are a projection of how well your Google account is set up to perform, how closely the oversight has been on the account, and how diligent the PPC manager is in keeping it optimized.
Automated bid strategies have overtaken manual bidding as the most efficient way to bid. Are your campaigns leveraging machine learning to optimize performance in every auction?
Discover whether negative keywords are being used to maintain a targeted focus, so ad campaign targeting does not include low quality irrelevant leads.
When conversion tracking is set up properly, you can begin to see a roadmap to follow to get more leads most efficiently. Without such a roadmap, you can’t answer questions like: What specific keywords are influencing positive results? Which ads are the best producers? Are there particular times in the day that stand out? And much more.
Even if your strategy is performing well, you won’t find something that produces even better results unless you test. Testing your keyword targeting and bidding strategies are vital, yet testing for ad copy is just as important. Even subtle word changes can have a significant positive or negative impact on performance.
How have we produced $450,000,000 in new revenue for our clients since 2016? We are Google certified PPC specialists with deep strategic experience and expertise.
Don’t leave your PPC advertising program to an inexperienced, ineffective agency that lacks Google certified specialists. Here is why we are different.
Following are the services we provide to help businesses generate new revenue:
Offering the expertise, strategies, and sustainable plan you never have the time, expertise, or human capital to launch and continually execute. Inner Architect Media has consulted with national law firms with multimillion dollar marketing budgets as well as small businesses with modest means.
Inner Architect Media earned our stripes with recognition as a Google Partner agency. We are Google certified in Search. And as a result, we have been listed in the prestigious Google Partners directory as one of only 2,953 Google Partners worldwide out of 442,878 global advertising agencies in 2023.
As a result of our experience and certification, we manage PPC marketing campaigns with budgets which range from modest to large $1,000,000+ yearly expenditures.
We have been producing content for clients for the past 15 years. Our content development services can provide a voice for your business to inform, showcase your expertise, and attract new prospects. We keep up with the latest Google algorithm changes and incorporate these continual updates into our work.
Inner Architect’s comprehensive search engine optimization (SEO) services are designed to solve your visibility problems. No gimmicks or black hat tactics. We only use industry best white hat practices to develop a plan best suited for your brand and your budget. Our focused commitment includes a hands-on approach where we spend the time to monitor and adjust based on relevant data. Your website performance can make a positive turn with the guidance of our SEO experts.
Elevate your law firm’s online presence with our tailored web design services. We understand the unique needs of legal practices, and our expert designers will craft a professional, user-friendly, and visually appealing website that showcases your firm’s expertise and enhances visitor engagement. With a focus on mobile responsiveness, SEO optimization, and a seamless user experience, our web design solutions will help you stand out in a competitive legal landscape, attract potential clients, and establish trust in your online brand. Upgrade your firm’s website and set the stage for digital success with our specialized web design services.
Consider these three scenarios and reasons to adopt PPC marketing
With PPC marketing you are in control. With competition for organic search visibility so fierce, PPC advertising is a good option for most businesses with even small budgets. Here’s why:
You set your own daily budget
With PPC marketing you are in control. You determine how much you want to spend over a certain period of time. You can also set the maximum price you are willing to pay for each click to your website, and you can pause a campaign at any time. Most important is the fact that there are controls set in place to protect you from ugly surprises.
Pay for only your best potential clients
PPC advertising enables your business to target your best potential clients through keyword selections, relevant ads, geographic areas, demographic targeting, and other filters. You have control over who sees your ads.
Fast results from PPC marketing
Once your campaign is live, it has the potential to drive traffic to your website almost immediately. You will see data about how your ad is performing in near real time. By strategically responding to this information, you can maximize the effectiveness of your pay-per-click marketing dollars.
Level playing field
PPC marketing enables your business to gain top visibility alongside companies that have larger budgets and have invested a lot more time in securing top positions in organic search.
Get more clients, we can take you there
Think targeting
The most efficient use of your budget is targeting users who are demonstrating that they are in the right place in the sales funnel. This is done through aligning keywords, ad copy and landing pages with users’ search intent.
Relevant content
Sending visitors to a landing page that is relevant to the search term and ad copy will increase conversions and help keep campaign costs down. Never force a paid website visitor to search to find your desired call-to-action. If they can’t find what they’re looking for quickly, they will leave in search of answers from your competitors.
Always be testing
The key to maximizing results at the lowest cost is paying attention to what is working and implementing more of that in your campaigns. Always try to see if you can improve results by testing various components in the campaigns. You can’t push the envelope of potential success by settling with an initial campaign setup.
The work begins with identifying your marketing goals. Although this seems simple, in many instances sharing discussions about your goals helps us to uncover additional goals that should be considered of value. Our campaign planning and setup process includes:
We don’t “set-it and forget-it” when it comes to managing your PPC campaigns. This is not an automated process that can be reviewed once a month. Our philosophy and process that has helped us build $450,000,000 in new revenues for our clients is based on constantly monitoring your campaign(s) to ensure new leads and revenues are being generated.
Keywords: Eliminating irrelevant search queries, adding new keywords, and staying on top of the changing search trends (the way your audience searches for you) are crucial for continuous success.
Bidding: Like any auction participant, we must stay aware of the competition to win. New players stepping into the auction may require new bidding strategies.
Ad copy: We consistently review ad performance and test new versions to maximize results.
Ongoing analysis: Inner Architect Media routinely analyzes layers of campaign data to recognize trends that suggest where adjustments can be made to support the trends.
Is your PPC ROI worth your investment?
Get my free PPC auditValuable Add-On Service: Click Fraud Protection
Click fraud is a person or malicious bot clicking on your advertisement with the intent to illegally drain your advertising budget. The Interactive Advertising Bureau estimates online ad fraud costs advertisers $8.2 billion annually.
Inner Architect’s click fraud protection service has saved our clients on average 15% of their ad budgets annually by blocking clicks flagged as bad.
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