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# Inner Architect Media

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## Posts

- [Get The CRM Campaign Management Plan That Delivered $500MM](https://innerarchitect.com/get-the-crm-campaign-management-plan-that-delivered-500mm/) - Inner Architect Media had been contracted to review the intake process for a new law firm client. The meeting was going well when my partner emphasized the point that, “CRM campaign management is one of the foundations of your entire marketing program.“ Almost spontaneously the client asked, “But what does that really mean? I offered CRM campaign management is a major foundation for your marketing campaigns. Learn how we built a CRM and processes for our new client.
- [3 Must-See 2025 Marketing Statistics](https://innerarchitect.com/3-must-see-2025-marketing-statistics/) - Here are 3 vital 2025 must-see marketing statistics on advertising and consumer behavior that will lead you to greater revenues.
- [5 Workplace Content Development Strategies to Find Your Stories](https://innerarchitect.com/5-workplace-content-development-strategies-to-find-your-stories/) - Five workplace content development strategies that will help you identify your brand stories, empower your workforce, connect with your audience, and save money
- [The 8 Most Influential Story Sources For Content Development](https://innerarchitect.com/the-8-most-influential-story-sources-for-content-development/) - Inner Architect identified 8 content development sources to help you showcase your brand. Learn where you can begin collecting intelligence for your content.
- [Inner Architect Named Among 9 Best PPC Agencies in San Francisco](https://innerarchitect.com/inner-architect-named-among-9-best-ppc-agencies-in-san-francisco/) - Inner Architect was named by Expertise.com One of the Best 9 PPC Agencies in San Francisco in 2019. We've been chosen as one of the best beginning in 2019-2024.
- [6 Law Firm Intake Department Mistakes that Cost You Clients](https://innerarchitect.com/6-law-firm-intake-department-mistakes-that-cost-you-clients/) - Inner Architect has identified 6 law firm intake department mistakes that could be costing you new clients and cases. Learn more read on.
- [The Pros and Cons of PPC Advertising to Grow Your Business](https://innerarchitect.com/the-pros-and-cons-of-ppc-advertising-to-grow-your-business/) - A list of the Pros and Cons of PPC advertising. Learn what will work for your business and how you can leverage PPC for lead generation and new sales
- [A New Chapter Begins: Welcome to Our Updated Digital Home](https://innerarchitect.com/a-new-chapter-begins-welcome-to-our-updated-digital-home/) - Inner Architect Media LLC's new website, our new digital home, is filled expert resources and free downloads to help you succeed in your business.
- [Inner Architect Takes Next Step as Inner Architect Media LLC](https://innerarchitect.com/inner-architect-takes-next-step-as-inner-architect-media-llc/) - After 16 years, Inner Architect evolves into Inner Architect Media LLC
- [How to Tell If It’s Time to Fire Your PPC Manager](https://innerarchitect.com/how-to-tell-if-its-time-to-fire-your-ppc-manager/) - My first stint as a PPC manager began in 2005 while taking a hiatus from professional marketing work. I had become ordained as a nondenominational minister and was promoting my wedding officiant services. I stepped behind the wheel of the Google ad platform, and even with 20 years’ experience in direct marketing, I was completely Should you fire your PPC Manager? Here are the reasons why it might be time
- [Inner Architect Listed in Prestigious Google Partners Directory](https://innerarchitect.com/inner-architect-listed-in-prestigious-google-partners-directory/) - Inner Architect, now Inner Architect Media LLC, has been selected for inclusion in the Google Partners directory a prestigious listing of the top marketing agencies around the world. Inner Architect Media LLC’s directory listing is a culmination of hard work, client revenue growth, and ongoing education to retain Google certification. We are ecstatic to be We are one of the few marketing agency to be listed in the Google Partners Directory
- [5 Habits of a Highly Successful Google Campaign Manager](https://innerarchitect.com/5-habits-of-a-highly-successful-google-campaign-manager/) - If you have ever been a Google Campaign Manager, then you know that the path to greater success is not born from a “set it and forget it” mentality. Things are constantly changing in the Google ad network auction. Competitive advertisers come and go. New products and services are continually introduced to the marketplace. The We describe the 5 habits of a highly successful Google Campaign Manager
- [Inner Architect’s Law Firm Marketing Management Article Featured in Plaintiff Magazine](https://innerarchitect.com/inner-architects-law-firm-marketing-management-article-featured-in-plaintiff-magazine/) - You may know how to run the business side of a law firm. But did you realize that marketing and legal advertising are a huge part of law practice management? Plaintiff magazine’s in-depth issue on law practice management features Inner Architect’s article here: “Digital Marketing Management for Plaintiff Law Firms: The basics of implementing the Our law firm marketing management article was published by Plaintiff magaine
- [Inner Architect Media LLC Launches New SEO Service](https://innerarchitect.com/inner-architect-media-llc-launches-new-seo-service/) - We are proud to announce that Inner Architect Media LLC (IAM) has launched our new search engine optimization (SEO) service for small businesses. Our goal is to help business owners grow their business through their website(s) and online presence. How do we do that? “SEO is about helping search engines understand and present content.” –Google Inner Architect Media launches new SEO service with free audit.
- [Would You Pay a Search Engine Subscription Fee?](https://innerarchitect.com/would-you-pay-a-search-engine-subscription-fee/) - Would you pay a search engine subscription fee? In 2023, we are witnessing a sea change where artificial intelligence (AI) may impact search and pay-per-click (PPC) even more than the transformative dawning that the social media age had on our ability to communicate and share. But how could this massive shift impact advertisers, marketers, and Would you pay a fee to access a search engine if it meant greater privacy controls?
- [How to Use Email for Content Ideas](https://innerarchitect.com/how-to-use-email-for-content-ideas-repurpose-your-email-responses/) - Repurpose Your Email Responses Here’s a tip if you need help with your content writing needs: Repurpose email for content ideas. A McKinsey analysis reported that the average full-time professional in the U.S. receives 120 messages and spends a staggering 2.6 hours per day (28% of the workday) on email. And that was in 2019! Find unique Tips on How to use your email for content ideas
- [6 Best Basic SEO Tips from Experts ](https://innerarchitect.com/6-best-basic-seo-tips-from-experts/) - As of this writing when searching the query “SEO tips” in Google, 285,000,000 (Two hundred and eighty five million!) results are returned. Of the top 10 spots in the SERPS for this query, all ten are populated by well-known SEO media companies with how-to guides, lists, and best practices articles. So why read this article? These 6 SEO Tips are best practices that will improve your website's SEO
- [Either Match Content Types With User Intent Or Fail At Content Marketing](https://innerarchitect.com/new-either-match-content-types-with-user-intent-or-fail-at-content-marketing/) - What does it mean to match content types with user intent? Whether you decide to use artificial intelligence (AI) platform ChatGPT, a different AI platform, or you produce it yourself, there are necessary steps you can take to get the best results. Critical to your success is knowing the types of content your audience and Knowing the content your audience prefers and their user intent is key to your content marketing program.
- [The Job That Made Me Face Death](https://innerarchitect.com/job-made-face-death/) - It wasn’t the ridiculous job delivering balloons, in a clown suit, to couples in restaurants during my high schools years. Nor was it my job as a janitor for a local newspaper where I was on my knees peeling pieces of copy from a stubborn Berber carpet, cleaning toilets, or clearing out the stale food
- [Do You Want Time Management or More Results?](https://innerarchitect.com/time-management-more-results/) - Have you ever struggled to "get it all done"? The bad news: you can’t actually manage time. But you can manage your results: isn’t achieving results what you really care about? And you can do that by learning & practicing some more productive habits.
- [AI Writing Assistant Rytr.me — a Sea Change in Content Creation](https://innerarchitect.com/ai-writing-assistant-rytr-me-a-sea-change-in-content-creation/) - With Google’s recent announcement that artificial intelligence (AI) generated content is not against their guidelines, a complete shift in what they allowed and indexed in the past, I thought it was time to take a serious look at an AI writing assistant to see the possibilities. I chose AI writing assistant Rytr.me (Rytr) for two
- [PPC Marketing Strategies Produce 150% Increase in Conversion Rate](https://innerarchitect.com/ppc-marketing-strategies-produce-150-increase-in-conversion-rate/) - We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work
- [9 Reasons SMS Marketing is a Massive Opportunity Today](https://innerarchitect.com/9-reasons-sms-marketing-is-a-massive-opportunity-today/) - It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) - aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel
- [Top 5 PPC Blogs You Should Be Reading](https://innerarchitect.com/top-5-ppc-blogs-you-should-be-reading/) - Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It's also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or
- [Is Your Paralegal Giving Legal Advice Inadvertently?](https://innerarchitect.com/is-your-paralegal-giving-legal-advice-inadvertently/) - Is your paralegal giving legal advice inadvertently? What is your firm doing to ensure that your paralegal and non-attorney staff are not crossing the line and giving legal advice to clients or others contacting your firm? As a paralegal, I find it is somewhat common to find myself in a situation where the client of
- [6 Website Marketing Strategies for Your New Website](https://innerarchitect.com/6-website-marketing-strategies-for-your-new-website/) - You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies
- [Attorney at Law Magazine Welcomes Inner Architect as New Contributor](https://innerarchitect.com/attorney-at-law-magazine-welcomes-inner-architect-as-new-contributor/) - Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some
- [3 Stages to Build New Website Traffic](https://innerarchitect.com/3-stages-to-build-new-website-traffic/) - Question: How do you drive traffic to a new website? Answer: Although there are many strategies, you should consider the following three stages to build new website traffic. This article will examine the following: Building a new websiteMarketing your new websiteCreating Video You are building a new website to support your new business, or an
- [Automate Law Firm Intake Processes to Drive New Revenue](https://innerarchitect.com/automate-law-firm-intake-processes/) - Automate law firm intake processes to drive new revenue – sounds simple but is it? Your firm may be living within two scenarios right now. Your law firm intake processes may be the culprit holding your firm back from realizing new revenues. Or your intake department may be doing a fantastic job yet you’re not
- [Become an Expert Through Deliberate Practice](https://innerarchitect.com/deliberate-practice/) - If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”?
- [Setting Up a Remote Office Today](https://innerarchitect.com/setting-up-a-remote-office-today/) - Setting up a remote office today is a necessity and no longer an option. Sadly, COVID-19, until further notice and maybe beyond, has forced companies to sell their products and service without the luxury of face to face meetings, conventions, sales conferences, or in-person networking events. As a result, most firms will need their employees
- [30th Anniversary of the Americans with Disabilities Act – Are You in Compliance?](https://innerarchitect.com/30th-anniversary-of-the-americans-with-disabilities-act-are-you-in-compliance/) - 2020 marks the 30th Anniversary of the Americans with Disabilities Act (ADA). In 1990, the Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush. It was enacted to prevent discrimination against people with disabilities in locations generally open to the public. The ADA specified that businesses and property owners were
- [Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel](https://innerarchitect.com/law-firms-must-create-valuable-content/) - Living in our current COVID-19 pandemic environment law firms must create valuable content for each stage of their sales funnel. With limited or no access at all to pre-COVID opportunities like in-person client consultations, legal conventions, live networking events, and live guest appearances, what is one of the best methods for your firm to generate
- [Best Times to Publish Facebook Updates](https://innerarchitect.com/best-times-to-publish-facebook-updates/) - Although the best times to publish Facebook updates vary depending upon your business niche, if you are unsure when to post your latest blog article, video, infographic, and branded content, this is the cheat sheet for you. This quick guide is made up of Sprout Social’s research and our experience as social media marketing managers
- [3 Email Marketing Tips for Beginners](https://innerarchitect.com/3-email-marketing-tips-for-beginners/) - The following is a short, basic outline of email marketing tips for beginners. Whether you decide to incorporate email marketing campaigns or email newsletters into your marketing activities, the following ideas will give you the basis for beginning. The most effective email campaigns and newsletters are delivered to an audience that has agreed to receive
- [Best Times to Publish Social Media Updates](https://innerarchitect.com/best-times-to-publish-social-media-updates/) - Social Media Marketing is an important marketing channel for most businesses especially with the onset of COVID-19 lock downs. But what are the best times to publish social media updates about your services, products, industry news, your wins, or other data related findings? Our friends at Sprout Social assert that knowing the best times to
- [How to Sell a Client or Customer On You](https://innerarchitect.com/how-to-sell-a-client-or-customer-on-you/) - What do you think I mean by: How to sell a client or customer on you? I mean, what do you do to help people trust you, your business, and buy products or services from you. There is a difference between the word “client” and “customer.” A “client” is defined as “a person or organization
- [The 5 Steps That Generate New Legal Cases for Our Clients](https://innerarchitect.com/the-5-steps-that-generate-new-legal-cases-for-our-clients/) - Let me get right to the point. The 5 steps that generate new legal cases for our clients is a quick guide that was compiled through our experiences working with law firms since 2009. From solo practitioners to large law firms, this formula has helped Inner Architect generate over $260,000,000 in new revenue for
- [4 Best Practices YouTube Video Elements](https://innerarchitect.com/4-best-practices-youtube-video-elements/) - There are 4 best practices YouTube video elements that are the foundation for every great video you will make for your company. Why should your business create video and place it on YouTube and why should that happen sooner rather than later? 82% of all internet traffic will come from online videos by 2020 YouTube
- [Essential Business Communication is Vital During COVID-19 Restrictions](https://innerarchitect.com/essential-business-communication-is-vital-during-covid-19-restrictions/) - Essential business communication is critical during the continued stay-at-home orders and business restrictions affecting so many of us. For most businesses, the recession-like economic climate and the methods of performing work are being redefined every day. Despite people’s perceptions, not all businesses that are classified in the essential business category are thriving during this pandemic.
- [Law Firm Communications Are Vital During the Coronavirus Outbreak](https://innerarchitect.com/law-firm-communications-are-vital-during-the-coronavirus-outbreak/) - Not only is the health and well-being of our family and friends at stake during the COVID-19 outbreak but so are our businesses. For law firms, the recession-like economic climate and the methods of performing work are being redefined every day. The question: How to protect your law firm during the Coronavirus outbreak requires a
- [Why Web Accessibility is Important and How You Can Achieve it Easily](https://innerarchitect.com/why-web-accessibility-is-important-and-how-you-can-achieve-it-easily/) - The digital world has evolved to become our real world. Think about how you operate your life these days. Where do you go to research something you want to buy? How do you keep in touch with friends and family? Where do you get your news? How do you order food for delivery? If you’re
- [Napa Valley's First Twitter Case Study](https://innerarchitect.com/napa-valleys-first-twitter-case-study/) - Published in 2011, the following document is Inner Architect's in depth Twitter case study titled "Leveraging Twitter as a Prospecting Machine: Increasing Direct to Consumer Sales Through Targeting, Tracking, and Measuring." The brainchild of Susan Hanshaw, Principal & Chief Marketing Strategist of Inner Architect, the study was compiled from two years of campaign management data,
- [Storytelling in Sales is Now Your Key to Success](https://innerarchitect.com/storytelling-in-sales-is-now-your-key-to-success/) - The following question is the key to your sales and I bet you don’t know the answer: What is the one skill successful CEOs, entrepreneurs, self-help gurus, leadership experts, super church pastors, and comedians have in common? Drive, determination, intelligence, vision, luck, timing, charisma, work ethic? Is it something else? Increasing your sales right now
- ["Social Good" Presentation at EDD Walnut Creek](https://innerarchitect.com/inner-architect-job-seeker-social-good-presentation-at-edd-walnut-creek/) - Social good is part of our work here at Inner Architect. Investopedia defines social good this way: “Also known as "common good," social good can trace its history to Ancient Greece philosophers and implies a positive impact on individuals or society in general. It also provides the basis for charity or philanthropic work.” Although we
- [Top 20 Social Networks By Active Users 2019](https://innerarchitect.com/top-20-social-networks-by-active-users-2019/) - What are the most popular social networks in 2019? According to Statista.com that honor goes to, the now monolithic, Facebook with 2.2 billion active users as of January 2019. The rest of the top 5 sites include YouTube, WhatsApp, FacebookMessenger, and WeChat. That's right. Facebook has two properties in the top 5 on the list.
- [5 Website Development Keys to Customer Satisfaction](https://innerarchitect.com/5-website-development-keys-to-customer-satisfaction/) - How do you know if prospective customers like your website? Your Google Analytics might provide some enlightening data about bounce rate, time on site, visitor behavior. But what do you really understand? Here are five website development keys to customer satisfaction based on Search Engine Journal’s survey of 1,013 US-based respondents between the ages of
- [Inner Architect Tips to Prepare For Business Success](https://innerarchitect.com/inner-architect-tips-to-prepare-for-business-success/) - At Inner Architect we understand how difficult it is to be successful in business without a plan. You need a set of processes and a deep understanding of what you wish to accomplish. Knowing who your customer is and how you are going to engage with them is critical. Inner Architect builds marketing plans for
- [Marin County Digital Marketing Agency Produces $190 Million in New Client Revenue](https://innerarchitect.com/marin-county-digital-marketing-agency-produces-190-million-in-new-client-revenue/) - Marin County digital marketing agency Inner Architect, celebrating its 10 year anniversary, has produced $190,000,000 in new revenue for their clients since Q3 of 2016. As a Google Marketing Partner agency certified in Google Ads, Inner Architect’s focus is on intake optimization aka the strategy of attracting prospective clients to your website, from multiple marketing
- [U.S. District Court Judge William H. Orrick III Guest Speaker at Marin County Bar Association](https://innerarchitect.com/u-s-district-court-judge-william-h-orrick-iii-guest-speaker-at-marin-county-bar-association/) - How important is it for a marketing firm, with deep ties to the legal profession, to attend their local bar association functions? It is very important. We learned this lesson again at the Marin County Bar Association luncheon “U.S. District Court Judge William H. Orrick III: The Continuing Role of Justice in our Federal Court
- [Voice Engine Optimization a Revolution on the Brink](https://innerarchitect.com/voice-engine-optimization-a-revolution-on-the-brink/) - The most important statistical prediction you must consider for the health and survival of your business is the following: 50% of all searches will be voice searches by 2020 according to comScore. Voice search and the impending Voice Engine Optimization (VEO) revolution is upon us. Future internet trends are pointing us in a new direction
- [B2B Webinar Sales Tactic for Any Size Business](https://innerarchitect.com/b2b-webinar-sales-tactic-for-any-size-business/) - Are you tired of reading 2,000 word website pages, 1,000 word blog articles, or 100 page case studies on how to leverage a tactic to boost your company’s sales? Inner Architect is launching our business strategies series of practical articles meant to be consumable in 10 minutes or less. First up in the series, how
- [Mary Meeker's Future Internet Trends: Where Are We Going?](https://innerarchitect.com/mary-meekers-future-internet-trends-where-are-we-going/) - Before you read, browse, or bounce away from this article on Internet trends- give it a chance by reading the final paragraph titled: "No Conclusions or Conclusive Evidence - Just Educated Guessing" Mary Meeker, Partner at Klein Perkins the Silicon Valley iconic venture capital firm , whose focus is on the Internet and new technologies,
- [Inner Architect Presents to Job Seekers at Marin Professionals](https://innerarchitect.com/inner-architect-presents-to-job-seekers-at-marin-professionals/) - I’m happy to announce that Inner Architect was invited to present at Marin Professionals on Monday June 11, 2018. Our presentation, Using Social Media to Land a Job, will provide a closer look at the history and evolution of social media, social media’s role in job search, and the reasons why job seekers can no
- [Lead Response Strategies That Close Sales](https://innerarchitect.com/lead-response-strategies-that-close-sales/) - Please indulge me and take my one question test: What are lead response strategies? Stop kidding yourself with that inner voice that is calmly telling you that everything will be alright because your pipeline is full of leads. Frighteningly you aren’t closing nearly enough of your projected quota to keep your company afloat or your
- [Inner Architect Click Fraud Article Featured in Plaintiff Magazine](https://innerarchitect.com/inner-architect-click-fraud-article-featured-in-plaintiff-magazine/) - We are pleased to announce that Inner Architect CEO Susan Hanshaw and Principal Dean Guadagni were featured in the March 2018 issue of Plaintiff magazine for their piece “The Dangerous Side of Online Legal Advertising and How to Protect Your Firm.” As featured writers for Plaintiff magazine, one of the leading legal publications in California,
- [Click Fraud is the #1 Problem Facing Online Advertisers Today](https://innerarchitect.com/click-fraud-1-problem-facing-online-advertisers-today/) - If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the traditional methods of advertising to consumers. In the past the print media, TV media, billboards, and direct marketing advertising were the path to consumer purchases.
- [Response Based Law Firm Marketing Produces New Cases](https://innerarchitect.com/response-based-law-firm-marketing-produces-new-cases/) - A vast majority of law firms today are rapidly increasing their investment in law firm marketing and lead generation services in the face of growing competition with other firms according to the 2016 Joint Legal Marketing Association (LMA)-Bloomberg Law Survey Report. According to the report, “67% of attorneys and marketing and business development professionals agree
- [Live Chat Services Now Offered by Inner Architect](https://innerarchitect.com/live-chat-services-now-offered-inner-architect/) - Inner Architect is happy to announce a new offering – live chat services. Why do we want to provide live chat services? Because we have seen first-hand the impact live chat—or better said, the right chat service—can have on converting website visitors to clients or customers. We became sold on our live chat partner very
- [Mobile Marketing Opportunities Small Businesses Shouldn't Miss](https://innerarchitect.com/mobile-marketing-opportunities-small-businesses-shouldnt-miss/) - Mobile marketing is opening up a whole new world for small businesses. Think about it. More people than ever are constantly connected online—either by smartphone, tablet or computer. This always-connected evolution has created many more opportunities for businesses to connect with consumers. And for local businesses the benefits are huge. While the natural instinct may
- [6 Ways Your Law Firm Intake Department Hurts Your Bottom Line](https://innerarchitect.com/6-ways-law-firm-intake-department-hurts-bottom-line/) - Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing programs. They have lead generation funnels set up to increase sales utilizing digital advertising, pay-per-click advertising, print advertising, television advertising, search engine optimization programs, free
- [Marketing Agency Inner Architect Awarded Google Partner Status](https://innerarchitect.com/marketing-agency-inner-architect-awarded-google-partner-status/) - I am very happy to announce that Inner Architect has earned the distinction of being a Google Partner marketing agency. The Google Partner badge, which is now proudly displayed on our website, shows that Inner Architect is recognized as a trusted business partner by Google. “Companies that earn the Partner badge show that their business is
- [Law Firm Marketing Strategy by Inner Architect Recognized by U.S. Chamber of Commerce](https://innerarchitect.com/law-firm-marketing-strategy-inner-architect-recognized-u-s-chamber-commerce/) - Inner Architect is proud to announce that our client, pioneering asbestos law firm Kazan Law of Oakland, California, was honored by the U.S. Chamber of Commerce Institute for Legal Reform as one of the legal industry leaders in law firm marketing in the very competitive asbestos and mesothelioma practice area. Inner Architect has been managing, producing, and consulting
- [Fitness Club Marketing and Keeping Members Sticky](https://innerarchitect.com/fitness-club-marketing-keeping-members-sticky/) - Last week I received an email from the manager of the fitness club I’d been a member of for 16 months. He thanked me for my feedback about why I recently canceled my membership. Although my trips to the gym had significantly decreased since I discovered bar workouts last summer, giving up my gym membership
- [What is the Google “Pigeon” Algorithm Update?](https://innerarchitect.com/google-pigeon-algorithm-update/) - In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google decided not to name their updated algorithm. Industry leader, Searchengineland.com seized upon the moment and decided to name the new update “Pigeon” and their
- [How to Use Twitter’s Favorite Feature to Showcase Your Expertise](https://innerarchitect.com/use-twitters-favorite-feature-showcase-expertise/) - What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you intended to read later. The latest craze has social media fans asking: “Are Favorites the new Retweets? Past experimentation included a deluge of people
- [2 Tips for Improving PPC Click-Through](https://innerarchitect.com/2-tips-improving-ppc-click/) - One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them. That means that if something is not performing well you can turn it off immediately with a simple click on the
- [Read This Before Signing a Law Firm Marketing Service Agreement](https://innerarchitect.com/read-signing-law-firm-marketing-service-agreement/) - I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an in-house marketing team, it’s not unlikely that marketing agreements are signed without a lot of due
- [4 Key Tips for Increasing Organic Search Traffic](https://innerarchitect.com/4-key-tips-increasing-organic-search-traffic/) - Inner Architect has been studying the effects of Google’s latest algorithm—‘Hummingbird’—on the organic search traffic of our clients over the past few months. Hummingbird was said to have rolled out on August 22, 2013. We have seen sites that were hit with a negative impact immediately and those whose organic search traffic has taken a
- [What You Should Know About Facebook Advertising](https://innerarchitect.com/know-facebook-advertising/) - Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it works. I’m here today to outline the basics. The advertising program on Facebook is very similar to Google Adwords and the other search
- [Using Your Blog to Power Your Law Firm SEO Strategy](https://innerarchitect.com/using-blog-power-law-firm-seo-strategy/) - Staying up on the latest focuses of Google’s search algorithm will give you the intelligence from which to build the most effective law firm SEO strategy. A search engine algorithm is a formula used by Google to take a user’s search terms and combine them with information on websites to provide the person performing the

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- [Home Page](https://innerarchitect.com/) - Looking for help with San Francisco Google Pay Per Click Services? Inner Architect is a full-service agency and Google Marketing Partner.
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- [Marketing Strategies and Consulting](https://innerarchitect.com/marketing-strategies-consulting/)
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- [Client Intake Optimization: Case Study](https://innerarchitect.com/client-intake-optimization-case-study/) - Four weeks after we were hired, our Client Intake Optimization system produced 4 high value cases in the first six weeks and 19 cases worth $90MM+.
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## Downloads

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- [How to Land More Legal Cases](https://innerarchitect.com/download/how-to-land-more-legal-cases/) - This summary guide reveals actionable strategies to help law firms and solo practitioners land more legal cases and boost your client acquisition efforts.
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