Google Partner Certified in Search Marketing
We manage PPC (pay per click) advertising campaigns for a wide variety of businesses with monthly ad spends ranging from 6-figures to modest budgets. We continually see PPC advertising prove to be one of the best sales opportunities out there. There is no bigger buying signal than a potential client searching on keywords that define your service or product. Yet running a PPC campaign can be one of the fastest ways you can burn through a budget if you don’t have extensive expertise.
What is PPC Advertising?
PPC advertising is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. One of the most popular forms of PPC is search engine marketing (SEM). Google Ads (formerly Adwords) dominate the SEM market share yet Bing Ads is a player worth considering as well.
The beauty of PPC advertising is that you can experience results immediately. If your phone hasn’t been ringing with potential new clients calling, PPC marketing can turn that problem around pretty quickly.
Benefits of PPC Advertising
With competition for organic search visibility so fierce, PPC advertising is a good option for most businesses with even small budgets. Here’s why:
You set your own daily budget
With PPC advertising you determine how much you want to spend over a certain period of time. You can also set the maximum price you are willing to pay for each click to your website, and you can pause a campaign at any time. So there are controls set in place to protect you from ugly surprises.
Pay for only your best potential clients
PPC advertising enables your business to target your best potential clients through keyword selections, relevant ads, geographic areas, demographic targeting and other filters. There’s no waste.
Fast results from PPC advertising
Once your campaign is live, it has the potential to drive traffic to your website immediately. You will see data about how your ad is performing in near real time. By responding to this information, you can maximize the effectiveness of your pay per click advertising dollars.
Level playing field
PPC advertising enables your business to gain top visibility alongside of companies that may have invested a lot more time and money in securing top positions in organic search.
How Businesses Can Be Successful with PPC Advertising on a Small Budget
PPC marketing can be effective for businesses with a small budget
The most efficient use of your budget is targeting users who are demonstrating that they are in the right place in the sales funnel. This is done through keywords and ad copy. You can also target your ads based on how well your products and services trend with users in certain locations, ages, genders, and device types.
Sending visitors to a landing page that is specific to the search term and ad copy will increase conversions and help keep your campaign costs down. Never leave a paid website visitor on their own to find the call-to-action you want them to make. If they can’t find what they’re looking for, they will be on and off your website in a couple of clicks.
In its mission to provide search users with relevant content, Google rewards marketers who attach relevant landing pages to campaign ads with a lower cost per click (CPC).
Always be testing
The key to maximizing results at the lowest cost is paying attention to what is working and implementing more of that in your campaigns. Always try to see if you can improve results by testing various components in the campaigns. You can’t push the envelope of potential success by settling with an initial campaign setup.
Why Choose Inner Architect for PPC Advertising?
- Expertise – Our Google Ads certification demonstrates that Google recognizes Inner Architect as experts in online advertising.
- Quality assurance – As a badged Partner Agency, Google holds Inner Architect accountable to the quality of the services we provide to our clients.
- Budget savings – We protect your ad dollars from being wasted on fraudulent and undesirable clicks.
If you would like to generate new business through PPC Advertising, contact Inner Architect at 415-485-6961.