Digital marketing is a key to growing your business and growing your business is our business! We have successfully generated over $260,000,000 in new revenue for our clients since 2016.
How do we do this? We build digital marketing strategies that produce real results. Let’s begin by answering these questions: (7 min read)
- What is Digital Marketing?
- What Are the Benefits of Digital Marketing?
- How Can I Use Digital Marketing?
What are the Digital Marketing Types?
As digital marketing has evolved, the types of digital marketing has expanded. The two questions we most often answer are:
- What digital marketing types would help us grow our business?
- What is digital marketing strategy?
If you want to successfully attract prospects, convert them into new clients, and generate new revenue you should understand what has been recognized as the most impactful types of digital marketing.
Each type has multiple strategies that will help you realize your goals.
One of the most successful digital marketing types is search engine pay-per-click (PPC) advertising. The following are the digital marketing types that Inner Architect can utilize to grow your business:
Pay-Per-Click (PPC): search engine and social media ad campaigns provide some of the highest return on investment of any digital marketing strategy.
Content Marketing: creating and distributing valuable content that attracts your target audience. Your content should be a resource to your audience and ultimately motivate prospects to follow your call-to-action.
Social Media Marketing: utilizing social media platforms to deliver relevant information and calls-to-action. Popular platforms include Facebook, Twitter, Instagram and LinkedIn.
Email Marketing: is one of the most cost effective, proven types of marketing available to your business. Companies effectively use email marketing to stay top-of-mind with customers, provide tips and solutions to customer problems, announce breaking news, and send promotional offers or discounts.
Search Engine Optimization (SE0): Our friends at Moz.com sum this up best: “SEO. . . is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Local SEO has been a mainstay and important strategy that helps consumers find products and services quickly.
What are the Benefits of Digital Marketing?
From the first visit by a prospect through the buying journey on your website or other social platform(s), digital marketing supports your brand, products, services and the value you bring to clients.
The big benefit of digital marketing is that your targeted audience can be reached in a cost-effective and measurable way.
What you can expect digital marketing to do for your business:
Global Reach: digital marketing provides companies the opportunity to reach out around the world, within your home country, or on a local level.
Data Measurement: digital marketing campaigns give you the opportunity to collect customer data that can be measured and analyzed for effectiveness.
Strategic Decisions: stop guessing about what marketing strategies work or don’t work! By collecting and analyzing data you can invest in the strategies that are most effective in promoting and selling your services and products – all in real-time during your campaigns.
Real-Time Conversations: you can actively seek out and initiate conversations about your brand, product, service or your business niche. Whether you are selling to prospective customers, providing customer service to current customers, or actively providing answers to questions, engaging and being available on the Internet is critical to your success.
Brand Awareness: monitoring social networks, your blog, your website, and other areas of the Internet allows you to build your brand by sharing great content and information, providing customer service, and answering inquiries.
Target Your Best Audience: you can seek out new customers demographically, through buying behaviors, and geographically. And you can target those people interested in your products, services, and business category.
Mobile Users: as consumers continue to make the change to complete mobile usage, digital marketing provides the fastest way to connect with your audience.
Cost-Effective Marketing: whether you are utilizing PPC ads to compete with large companies that dominate your search keywords, engaging with prospective customers on a social network, or running an SEO campaign, digital marketing is far more cost effective than traditional marketing methods such as direct mail.
Customer Buying Journey: you can target customers who are just beginning their buying journey, follow them throughout the sales process, and reach out to them when the right opportunity presents itself.
Speed: whether you are helping a prospective new customer, providing customer service to a current client, or finalizing a sale, digital marketing is a faster method to results.
How Can I Use Digital Marketing?
There are so many options that your company can utilize to build trust, answer customer questions, generate new leads, and convert those leads into new revenue.
Here are just a few of the most impactful methods to accomplish your marketing goals.
Why is video becoming so critical to your marketing mix? According to WordStream, 85% of U.S. internet users watch videos online. And this from MIT:
“The human brain can process entire images that the eye sees for as little as 13 milliseconds.” The fact that you can do that at these high speeds indicates to us that what vision does is find concepts.”
And that is what you want to accomplish. You want your viewers to find the concepts you are trying to express easily, quickly, and without confusion. Video allows your potential customers to pay attention without feeling the fatigue of concentrating to read a piece of lengthy written content.
We are inundated everyday with texts, emails, and articles from media sources all over the world. Video provides a respite from that fatigue.
Your audience would like to see videos for:
- Tutorials on your products or services
- Tips that help your audience solve a problem
- Customer service
- Breaking news
- Contests, promotions, sales on products or services
Also consider video marketing a creative way to showcase your company’s mission, philosophy, philanthropy, and good will.
The written word remains a powerful tool for any company. A well written blog can be the centerpiece of your brand’s voice. Writing blog articles will:
- Educate: help your audience find answers to their questions
- Foster Familiarity: blogging allows you to express feelings, values, and your mission which gives the visitor an inside look into you and your company
- Trust: providing valuable information and answers, complimentary consultations, and free downloadable guides builds trust and credibility. Show people what you can do and how you do it.
- SEO: Google loves fresh content. Writing blog articles will help your website increase your search rankings.
- Content: blog articles can be distributed in email newsletters and on any number of social media sites providing you greater reach.
Pay-Per-Click (PPC) Advertising
Unfortunately, if your business does not have a powerful search engine optimization (SEO) presence on Google, your products and services are not being found by consumers.
The competitive balance of power on Google, and other search engines, remains skewed in favor of the most powerful search engine optimized websites.
Keywords for thousands of searches, people perform every day, may not bring people to your website. Why?
The fact is that the top 10 website-sources returned by Google for a search query receive all the click throughs.
If your company’s website is on page two for a search, people are not going to find it.
In fact, 66% of the total consumer clicks go to the top 3 positions on page one of the search engine results pages (SERPs).
Why is Pay-Per-Click (PPC) Advertising so Powerful?
PPC is the great equalizer for companies that do not have a well-established SEO program or a content marketing program that provides organic search results.
Utilizing strategic PPC campaigns, your company can compete for the top slots on page one for the keywords that drive business to you.
Digital Marketing Today
If you are still unsure how digital marketing would benefit your business, consider the 10 benefits we listed.
Consider your current marketing program. Are you collecting data, measuring your data, and housing your marketing data results in a CRM? Are you utilizing any of the major types of strategies available today?
If the answer is no and your marketing program is not performing to expectations, what are the issues affecting your success?
If you lack the staffing, the time, or the interest in running your digital marketing program please contact us for a free digital marketing consultation.