SEO Services
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SEO Services for Service Businesses
If you are here reading this page, perhaps your website is not doing enough to attract new business. It is not delivering a steady stream of prospects reaching out to you. And these target prospects you most want to visit your website are unable to find you on the search engines when searching for services.
Why Partner with Inner Architect Media
for Your SEO Program
We Are Dedicated to Our Clients and Your Goals
Inner Architect’s comprehensive search engine optimization (SEO) services are designed to solve these problems. No gimmicks or black hat tactics. We only use industry best white hat practices to develop a plan best suited for your brand. Our focused commitment includes a hands-on approach where we spend the time to monitor and adjust based on relevant data. Your website performance can make a positive turn with the guidance of our SEO experts.
Improve Your SEO - Get Your Free SEO Audit
There are many key factors influencing search rankings and the first step in understanding where your brand is right now is an SEO Audit.
As a first step in helping clients to improve their SEO, Inner Architect Media provides clients with a site audit. The goal of an SEO audit is to identify issues that could weaken your website’s ability to rank favorably in search results on Google and other search engines.
Think of SEO as a process designed to enable your website to perform well as a vehicle for business development. Just like a car that isn’t running smoothly, you’ll never discover what the issues might be until you look under the hood.
What You Get with an SEO Audit
- On-page SEO and important factors like keywords in the website’s content
- Technical SEO issues in the backend of the website
- Your organic search rankings
- Internal and external linking
- Finding links to dead or broken pages
- Evaluation of redirects
- Identifying duplicate titles content
- Meta description review
- Google Search Console
- XML sitemaps
- Indexability
- Assessment of page load speed
- How your website functions on mobile devices
- Your competitors’ SEO strategies
Once these aspects have all been evaluated, the audit report is completed. Inner Architect is then well-equipped to provide you with recommendations on how to best proceed.
How Inner Architect Media Develops Your SEO Plan
We begin your plan with in-depth keyword research and content. Our goal is to identify keyword variations that have good search volume. We want to make sure your website is in an optimal place so potential clients can find you through Google and other search engines.
Once we have identified the optimal keywords for targeting, page titles and text, meta tags, and various HTML coding are edited and/or optimized as necessary. These elements provide details about your site to search engines and website visitors who come across your site in the search engine results.
Optimizing the user and search engine experience
How information is laid out on your site, the way it is designed, and how the pages connect with one another also have an impact on your website’s ability to perform well.
For a good user experience, the goal is a logical and well-planned website structure. A website that is easy to navigate is less likely to alienate a frustrated visitor who can’t find what they came looking for.
The website structure also impacts results on the search engine side. Making sure your website is well-laid-out, easy for search engines to crawl, and mapped properly will make it easier for your content to be indexed.
Any site structure recommendations are typically included in an SEO plan.
What do internal links do?
An internal link is any link from one page on your website to another page on your website. Both web visitors and search engines use internal links.
Web visitors use links to navigate through a site and to find the content they’re looking for. Search engines also use links to navigate and understand the structure of your site.
How the internal linking is designed establishes a hierarchy which allows you to provide the most important pages and posts with more link value than other, less valuable pages. Internal linking on pages throughout the site is a necessary ongoing part of a strong SEO plan.
Commit to Content to Improve SEO Results
High quality content should be a key priority when making a commitment to SEO. Low word count resulting in “thin content” is said to be an unfavorable factor in search rankings, so recommending additional content to pages is often included in Inner Architect’s SEO plans. Relevancy in SEO means how well does the information on your website page match to a search query from a potential client? Your content must contain relevant information. The development of additional web pages or content to support more or specific search queries may also be included in our SEO plans. Content is a vital part of SEO and should always be a point of discussion.
Key Factors Influencing Search Rankings
Google has one primary goal: return the most relevant answers and information to users from the most authoritative sources that provide a good user experience. It’s simple but not easy:
- Relevant information (relevancy)
- From authoritative sources
- Equals a good user experience
What is relevancy in SEO?
Relevancy is the relationship between the search query and the content on a page. In other words, how well does the information on a page match to a search query? Will the content on the page satisfy the user’s search intent? Google will rank the pages that are most likely to satisfy the user with accurate, reliable information that fully answers the intent of the query to the top.
Technical SEO and relevancy
Other criteria for relevance include the visible text, images, and video on a page. Other elements that determine relevance support the more technical components of SEO in nature such as title tags, meta description, and alt tags. Focus on technical SEO is important because these elements help search engines to analyze your web pages and understand what the content is about. This aids in your pages getting indexed in the search engines’ database.
What determines authority?
Authority refers to the power or influence a particular piece of content has over other information on the internet. If you want to rank high on Google, you’ll need to create quality content to demonstrate that you have the authority to satisfy the user’s information query.
Let’s not forget that Google is a business that relies on repeat customers. It wants to serve users the most authoritative pages for their queries because users satisfied by their clicks to search results are more likely to use Google again. Repeat users provide the audience for Google Ads, it’s primary source of its revenue.
What makes for a good user experience?
The core of the user experience is ensuring that users find value in the information you are providing. Your content should fulfill a need, answer a question(s), and when possible be original. A website that provides a good user experience must be easy to use. Users need to be able to easily locate and navigate to the information they’re looking for. Your content needs to be accessible to people with disabilities.
And perhaps most importantly as a tool for business development, users must trust and believe what you tell them.
Your Business Success is Our Priority
Why Partner with Inner Architect as Your SEO Agency
Since 2016, Inner Architect, a nationwide marketing and advertising agency, has generated over $370 million in new revenue for our clients – a feat accomplished through a careful process that begins with you. Our first step is to sit down with you, and identify your goals for your marketing program. Although this seems like a simple process, in many instances we’re able to uncover additional goals that should be considered of value. Once we discover all your company’s desired goals, together we begin to create a plan.
Our #1 priority is you
We understand that each client requires individualized service. We are extremely focused on developing strategies and results. We are not a set it and forget it agency. We work hard for and with you to ensure every campaign delivers the best results possible.
We are results driven
We free you up to do what you do best. Our idea is to help you understand how your SEO marketing efforts are performing by sharing data analytics and outlining how you are excelling and where we can improve results.
Principled honest approach
We are proud of our work and the relationships we forge with our clients based on trust, communication, honesty, and integrity. We will never support black hat SEO tactics that place clients in jeopardy of Google penalties. Instead, we always adhere to a white hat SEO approach.
Transparency is the key
At Inner Architect we believe in helping you understand how we work and what we are executing for your SEO campaign. Our SEO experts deliver keyword and website overviews as well as data analytics reports that keep you informed.
Understanding SEO trends
We are constantly monitoring for Industry changes that require new strategies, methodologies, and best practices. Our experts not only adopt the best approach to change, but we will make sure you are informed of these market changes.
Experience & knowledge
We are blessed to work with smart people who have experience in many industries. Our SEO experts and marketing specialists have diverse skill sets that allows us to successfully partner with businesses in multiple industries and niches.
