Google Partner Certified in Search Marketing
Inner Architect manages PPC (pay per click) advertising campaigns for a wide variety of businesses with monthly ad spends ranging from six-figures to modest budgets. We continually see PPC advertising prove to be one of the best sales opportunities out there. There is no bigger buying signal than a potential client searching on keywords that define your service or product. Yet running a PPC campaign can be one of the fastest ways you can burn through a budget if you don’t have extensive expertise.
Inner Architect has generated thousands of leads which have produced $280,000,000 in new revenue for our clients since 2016.
What is PPC Advertising?
PPC advertising is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. One of the most popular forms of PPC is search engine marketing (SEM). Google Ads (formerly Adwords) dominate the SEM market share yet Microsoft Advertising, which includes search partners Bing, Yahoo, and DuckDuck Go, is a player worth considering as well.
The beauty of PPC advertising is that you can experience results immediately. If your phone hasn’t been ringing with potential new clients calling, PPC marketing can turn that problem around pretty quickly.
Globally, more than 3.8 million searches are performed on Google every minute, accounting for 5.6 billion searches every day. With so many people around the world relying on Google for answers to their questions, it comes as no surprise that Google Ads not only generate the highest returns, but they also can account for the highest cost depending on your target keyword(s).
With so much money at stake, it is extremely important you understand why you need a qualified PPC agency to run your PPC campaigns and the benefits of PPC advertising.
Why Should I Consider PPC Advertising?
Here are a few important scenarios and reasons why you should consider PPC advertising.
You have an online search engine visibility problem. Currently your website is unable to break into the organic (non-advertising) SERPs (pages that Google returns as an answer to a user question) for your most coveted keywords. These coveted positions are being dominated by your competitors. Google Ads can help you reach those currently unreachable new prospective clients today.
Companies that show up on Page one (1) of the Google SERPs produce 71%, and in some estimates as high as 92%, of the clicks by consumers searching for products and services according to Moz and industry leader Wordstream.
Your competition is not properly leveraging Google Ads. Their ad campaigns are ineffective, they are making serious mistakes, leaving you the opportunity to step into that void and drive new prospects to your site.
Benefits of PPC Advertising
With competition for organic search visibility so fierce, PPC advertising is a good option for most businesses with even small budgets. Here’s why:
You Set Your Own Daily Budget
With PPC advertising you determine how much you want to spend over a certain period of time. You can also set the maximum price you are willing to pay for each click to your website, and you can pause a campaign at any time. So there are controls set in place to protect you from ugly surprises.
Pay for Only Your Best Potential Clients
PPC advertising enables your business to target your best potential clients through keyword selections, relevant ads, geographic areas, demographic targeting and other filters. There’s no waste.
Fast Results from PPC Advertising
Once your campaign is live, it has the potential to drive traffic to your website almost immediately. You will see data about how your ad is performing in near real time. By responding to this information, you can maximize the effectiveness of your pay per click advertising dollars.
Level Playing Field
PPC advertising enables your business to gain top visibility alongside of companies that may have invested a lot more time and money in securing top positions in organic search.
How Businesses Can Be Successful with PPC Advertising on a Small Budget
PPC marketing can be effective for businesses with a small budget
The most efficient use of your budget is targeting users who are demonstrating that they are in the right place in the sales funnel. This is done through keywords and ad copy. You can also target your ads based on how well your products and services trend with users in certain locations, ages, genders, and device types.
Sending visitors to a landing page that is specific to the search term and ad copy will increase conversions and help keep your campaign costs down. Never leave a paid website visitor on their own to find the call-to-action you want them to make. If they can’t find what they’re looking for, they will be on and off your website in a couple of clicks.
In its mission to provide search users with relevant content, Google rewards marketers who attach relevant landing pages to campaign ads with a lower cost per click (CPC).
Always be testing
The key to maximizing results at the lowest cost is paying attention to what is working and implementing more of that in your campaigns. Always try to see if you can improve results by testing various components in the campaigns. You can’t push the envelope of potential success by settling with an initial campaign setup.
Why Choose Inner Architect for PPC Advertising?
We are a Google Partner agency certified in Search.
We have achieved award recognition in one of the most competitive markets in the United States as Expertise.com named Inner Architect One of the Top 9 Pay-Per-Click Agencies in San Francisco four years in a row: 2019, 2020, 2021, and 2022.
If our recognition and awards are not enough, here are three more reasons to hire Inner Architect for your PPC needs:
- Expertise – Our Google Ads certification demonstrates that Google recognizes Inner Architect as experts in online advertising.
- Quality assurance – As a badged Partner Agency, Google holds Inner Architect accountable to the quality of the services we provide to our clients.
- Budget savings – We protect your ad dollars from being wasted on fraudulent and undesirable clicks through our Click Fraud Protection service.
Don’t leave your PPC advertising program to an inexperienced, ineffective, agency that lacks certified team members.
Hire Inner Architect, a PPC agency with the track record and best practices to rapidly grow your business.
What Do You Get with Inner Architect PPC Advertising Services?
Our PPC Ad Campaign Management includes:
- Campaign build and launch
- Keyword research
- Ad group development
- Ad copy development
- Conversion tracking setup
- Ongoing campaign optimization
- Budget and bid management
- Keyword testing and search term monitoring
- Ad testing and monitoring
- Strategies to maximize Quality Scores and minimize cost per click
- Integration of Google Analytics to further understand lead engagement with your website
- Conversion tracking
Our click fraud protection service is available at an additional cost based on the average number of clicks your campaigns need coverage for each month.
PPC Advertising with Inner Architect
Our clients’ PPC advertising campaigns have generated thousands of new leads resulting in substantial revenue-growth when Inner Architect has been hired to manage their PPC advertising programs.
Specifically, we have seen how ongoing detailed monitoring of campaign search queries, keywords, ad groups, and conversion data, consistent testing, as well as collecting and measuring other data has a huge impact on producing new revenues.
If you lack the staffing, time, resources, expertise, or interest to devote to the increasingly complex job of managing your PPC advertising program, contact us to learn more about how we might help you successfully produce new revenue.
If you would like a free consultation on how we can generate new business through PPC Advertising, contact Inner Architect at 415-485-6961.