Social Media

Social Media

best times to publish facebook updates

Best Times to Publish Facebook Updates

Reading Time: 3 minutes Although the best times to publish Facebook updates vary depending upon your business niche, if you are unsure when to post your latest blog article, video, infographic, and branded content, this is the cheat sheet for you. This quick guide is made up of Sprout Social’s research and our experience as social media marketing managers since 2007. Best times include: […]

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best times to publish social media

Best Times to Publish Social Media Updates

Reading Time: 3 minutes Social Media Marketing is an important marketing channel for most businesses especially with the onset of COVID-19 lock downs. But what are the best times to publish social media updates about your services, products, industry news, your wins, or other data related findings? Our friends at Sprout Social assert that knowing the best times to post on each of your

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twitter case study

Napa Valley’s First Twitter Case Study

Reading Time: 13 minutes Published in 2011, the following document is Inner Architect’s in depth Twitter case study titled “Leveraging Twitter as a Prospecting Machine: Increasing Direct to Consumer Sales Through Targeting, Tracking, and Measuring.” The brainchild of Susan Hanshaw, Principal & Chief Marketing Strategist of Inner Architect, the study was compiled from two years of campaign management data, strategies, testing, and measuring for

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Internet Trends

Top 20 Social Networks By Active Users 2019

Reading Time: 2 minutes What are the most popular social networks in 2019? According to Statista.com that honor goes to, the now monolithic, Facebook with 2.2 billion active users as of January 2019.  The rest of the top 5 sites include YouTube, WhatsApp, FacebookMessenger, and WeChat. That’s right. Facebook has two properties in the top 5 on the list. The graphic below, courtesy of

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How to Use Twitter’s Favorite Feature to Showcase Your Expertise

Reading Time: 2 minutes What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you intended to read later. The latest craze has social media fans asking: “Are Favorites the new Retweets? Past experimentation included a deluge of people favoriting tweets in order to

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