Social Media

Social Media

best times to publish facebook updates

Best Times to Publish Facebook Updates

Although the best times to publish Facebook updates vary depending upon your business niche, if you are unsure when to post your latest blog article, video, infographic, and branded content, this is the cheat sheet for you. This quick guide is made up of Sprout Social’s research and our experience as social media marketing managers since 2007. Best times include: …

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twitter case study

Napa Valley’s First Twitter Case Study

Published in 2011, the following document is Inner Architect’s in depth Twitter case study titled “Leveraging Twitter as a Prospecting Machine: Increasing Direct to Consumer Sales Through Targeting, Tracking, and Measuring.” The brainchild of Susan Hanshaw, Principal & Chief Marketing Strategist of Inner Architect, the study was compiled from two years of campaign management data, strategies, testing, and measuring for …

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How to Use Twitter’s Favorite Feature to Showcase Your Expertise

What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you intended to read later. The latest craze has social media fans asking: “Are Favorites the new Retweets? Past experimentation included a deluge of people favoriting tweets in order to …

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