PPC Marketing

PPC Marketing

ppc marketing strategies

PPC Marketing Strategies Produce 150% Increase in Conversion Rate

We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work together. As a seasonal business, …

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Top 5 ppc blogs

Top 5 PPC Blogs You Should Be Reading

Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list …

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click fraud

Click Fraud is the #1 Problem Facing Online Advertisers Today

If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the traditional methods of advertising to consumers. In the past the print media, TV media, billboards, and direct marketing advertising were the path to consumer purchases. Today and moving into the …

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What You Should Know About Facebook Advertising

Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it works. I’m here today to outline the basics. The advertising program on Facebook is very similar to Google Adwords and the other search engine paid search programs where …

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