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Inner Architect Takes Next Step as Inner Architect Media LLC

Reading Time: 4 minutes After producing $370MM in new revenue for our clients since 2016, Inner Architect is pleased to announce today that we have changed our name and business designation. Inner Architect is now Inner Architect Media LLC. Established in 2008 as Inner Architect, the brainchild of Managing Principal Susan Hanshaw, a 30 year professional and veteran marketer with a decorated career in […]

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Would You Pay a Search Engine Subscription Fee?

Reading Time: 4 minutes Would you pay a search engine subscription fee?  In 2023, we are witnessing a sea change where artificial intelligence (AI) may impact search and pay-per-click (PPC) even more  than the transformative dawning that the social media age had on our ability to communicate and share. But how could this massive shift impact advertisers, marketers, and your business? NeevaAI (Neeva) the

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Is Your Paralegal Giving Legal Advice Inadvertently?

Reading Time: 5 minutes Is your paralegal giving legal advice inadvertently? What is your firm doing to ensure that your paralegal and non-attorney staff are not crossing the line and giving legal advice to clients or others contacting your firm? As a paralegal, I find it is somewhat common to find myself in a situation where the client of the attorney is asking me

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deliberate practice

Become an Expert Through Deliberate Practice

Reading Time: 7 minutes If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”? What is Malcolm Gladwell’s 10,000

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Setting Up a Remote Office Today

Reading Time: 5 minutes Setting up a remote office today is a necessity and no longer an option. Sadly, COVID-19, until further notice and maybe beyond, has forced companies to sell their products and service without the luxury of face to face meetings, conventions, sales conferences, or in-person networking events. As a result, most firms will need their employees to setup a remote office

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