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2 Tips for Improving PPC Click-Through

Reading Time: 2 minutes One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them. That means that if something is not performing well you can turn it off immediately with a simple click on the pause button. If days, weeks […]

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Read This Before Signing a Law Firm Marketing Service Agreement

Reading Time: 2 minutes I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an in-house marketing team, it’s not unlikely that marketing agreements are signed without a lot of due diligence or questions asked. I

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4 Key Tips for Increasing Organic Search Traffic

Reading Time: 2 minutes Inner Architect has been studying the effects of Google’s latest algorithm—‘Hummingbird’—on the organic search traffic of our clients over the past few months. Hummingbird was said to have rolled out on August 22, 2013. We have seen sites that were hit with a negative impact immediately and those whose organic search traffic has taken a slower, more gradual decline. We

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What You Should Know About Facebook Advertising

Reading Time: 2 minutes Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it works. I’m here today to outline the basics. The advertising program on Facebook is very similar to Google Adwords and the other search engine paid search programs where

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Using Your Blog to Power Your Law Firm SEO Strategy

Reading Time: 2 minutes Staying up on the latest focuses of Google’s search algorithm will give you the intelligence from which to build the most effective law firm SEO strategy.  A search engine algorithm is a formula used by Google to take a user’s search terms and combine them with information on websites to provide the person performing the search with the best possible

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