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Inner Architect Click Fraud Article Featured in Plaintiff Magazine

Reading Time: 2 minutes We are pleased to announce that Inner Architect CEO Susan Hanshaw and Principal Dean Guadagni were featured in the March 2018 issue of Plaintiff magazine for their piece “The Dangerous Side of Online Legal Advertising and How to Protect Your Firm.” As featured writers for Plaintiff magazine, one of the leading legal publications in California, this was the sixth featured …

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click fraud

Click Fraud is the #1 Problem Facing Online Advertisers Today

Reading Time: 3 minutes If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the traditional methods of advertising to consumers. In the past the print media, TV media, billboards, and direct marketing advertising were the path to consumer purchases. Today and moving into the …

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law firm marketing

Response Based Law Firm Marketing Produces New Cases

Reading Time: 6 minutes A vast majority of law firms today are rapidly increasing their investment in law firm marketing and lead generation services in the face of growing competition with other firms according to the 2016 Joint Legal Marketing Association (LMA)-Bloomberg Law Survey Report. According to the report, “67% of attorneys and marketing and business development professionals agree that their firm is increasing …

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time management

Do You Want Time Management or More Results?

Reading Time: 5 minutes Have you ever struggled to “get it all done”? The bad news: you can’t actually manage time. But you can manage your results: isn’t achieving results what you really care about? And you can do that by learning & practicing some more productive habits.

The Job That Made Me Face Death

Reading Time: 3 minutes It wasn’t the ridiculous job delivering balloons, in a clown suit, to couples in restaurants during my high schools years. Nor was it my job as a janitor for a local newspaper where I was on my knees peeling pieces of copy from a stubborn Berber carpet, cleaning toilets, or clearing out the stale food in the fridge on Sundays …

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Live Chat Services Now Offered by Inner Architect

Reading Time: 4 minutes Inner Architect is happy to announce a new offering – live chat services. Why do we want to provide live chat services? Because we have seen first-hand the impact live chat—or better said, the right chat service—can have on converting website visitors to clients or customers. We became sold on our live chat partner very soon after we implemented the …

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Mobile Marketing Opportunities Small Businesses Shouldn’t Miss

Reading Time: 3 minutes Mobile marketing is opening up a whole new world for small businesses. Think about it. More people than ever are constantly connected online—either by smartphone, tablet or computer. This always-connected evolution has created many more opportunities for businesses to connect with consumers. And for local businesses the benefits are huge. While the natural instinct may be to adapt a desktop …

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6 Ways Your Law Firm Intake Department Hurts Your Bottom Line

Reading Time: 5 minutes Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing programs. They have lead generation funnels set up to increase sales utilizing digital advertising, pay-per-click advertising, print advertising, television advertising, search engine optimization programs, free information books, and countless other …

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Marketing Agency Inner Architect Awarded Google Partner Status

Reading Time: 2 minutes I am very happy to announce that Inner Architect has earned the distinction of being a Google Partner marketing agency. The Google Partner badge, which is now proudly displayed on our website, shows that Inner Architect is recognized as a trusted business partner by Google. “Companies that earn the Partner badge show that their business is healthy, their clients are happy, …

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Law Firm Marketing Strategy by Inner Architect Recognized by U.S. Chamber of Commerce

Reading Time: 4 minutes Inner Architect is proud to announce that our client, pioneering asbestos law firm Kazan Law of Oakland, California, was honored by the U.S. Chamber of Commerce Institute for Legal Reform as one of the legal industry leaders in law firm marketing in the very competitive asbestos and mesothelioma practice area. Inner Architect has been managing, producing, and consulting on the law firm marketing …

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