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How to sell a client or customer on you

How to Sell a Client or Customer On You

Reading Time: 4 minutes What do you think I mean by: How to sell a client or customer on you? I mean, what do you do to help people trust you, your business, and buy products or services from you. There is a difference between the word “client” and “customer.” A “client” is defined as “a person or organization using the services of a …

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5 steps that generate new legal cases

The 5 Steps That Generate New Legal Cases for Our Clients

Reading Time: 4 minutes Let me get right to the point. The 5 steps that generate new legal cases for our clients, is a quick guide that was compiled through our experiences working with law firms since 2009.   From solo practitioners to large law firms, this formula has helped Inner Architect generate over $260,000,000 in new revenue for our clients since 2016. Now …

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best practices youtube video elements

4 Best Practices YouTube Video Elements

Reading Time: 3 minutes There are 4 best practices YouTube video elements that are the foundation for every great video you will make for your company. Why should your business create video and place it on YouTube and why should that happen sooner rather than later? 82% of all internet traffic will come from online videos by 2020 YouTube is the second most popular …

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essential business communication

Essential Business Communication is Vital During COVID-19 Restrictions

Reading Time: 2 minutes Essential business communication is critical during the continued stay-at-home orders and business restrictions affecting so many of us. For most businesses, the recession-like economic climate and the methods of performing work are being redefined every day. Despite people’s perceptions, not all businesses that are classified in the essential business category are thriving during this pandemic. The question: How to protect …

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law firm communications

Law Firm Communications Are Vital During the Coronavirus Outbreak

Reading Time: 2 minutes Not only is the health and well-being of our family and friends at stake during the COVID-19 outbreak but so are our businesses. For law firms, the recession-like economic climate and the methods of performing work are being redefined every day. The question: How to protect your law firm during the Coronavirus outbreak requires a plan. Your law firm communications …

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Web Accessibility

Why Web Accessibility is Important and How You Can Achieve it Easily

Reading Time: 3 minutes The digital world has evolved to become our real world. Think about how you operate your life these days. Where do you go to research something you want to buy? How do you keep in touch with friends and family? Where do you get your news? How do you order food for delivery? If you’re like me and millions of …

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twitter case study

Napa Valley’s First Twitter Case Study

Reading Time: 13 minutes Published in 2011, the following document is Inner Architect’s in depth Twitter case study titled “Leveraging Twitter as a Prospecting Machine: Increasing Direct to Consumer Sales Through Targeting, Tracking, and Measuring.” The brainchild of Susan Hanshaw, Principal & Chief Marketing Strategist of Inner Architect, the study was compiled from two years of campaign management data, strategies, testing, and measuring for …

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storytelling in sales

Storytelling in Sales is Now Your Key to Success

Reading Time: 3 minutes The following question is the key to your sales and I bet you don’t know the answer: What is the one skill successful CEOs, entrepreneurs, self-help gurus, leadership experts, super church pastors, and comedians have in common?  Drive, determination, intelligence, vision, luck, timing, charisma, work ethic? Is it something else? Increasing your sales right now is simply a matter of …

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social good

Inner Architect Job Seeker Social Good Presentation at EDD Walnut Creek

Reading Time: 3 minutes Social good is part of our work here at Inner Architect.  Investopedia defines social good this way: “Also known as “common good,” social good can trace its history to Ancient Greece philosophers and implies a positive impact on individuals or society in general. It also provides the basis for charity or philanthropic work.” Although we support a number of different …

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