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5 Habits of a Highly Successful Google Campaign Manager

Reading Time: 5 minutes If you have ever been a Google Campaign Manager, then you know that the path to greater success is not born from a “set it and forget it” mentality. Things are constantly changing in the Google ad network auction. Competitive advertisers come and go. New products and services are continually introduced to the marketplace. The way people are searching is […]

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PPC Marketing Strategies Produce 150% Increase in Conversion Rate

Reading Time: 3 minutes We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work together. As a seasonal business,

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9 Reasons SMS Marketing is a Massive Opportunity Today

Reading Time: 4 minutes It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) – aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel for your business: Accessibility to

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Top 5 PPC Blogs You Should Be Reading

Reading Time: 4 minutes Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list

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Is Your Paralegal Giving Legal Advice Inadvertently?

Reading Time: 5 minutes Is your paralegal giving legal advice inadvertently? What is your firm doing to ensure that your paralegal and non-attorney staff are not crossing the line and giving legal advice to clients or others contacting your firm? As a paralegal, I find it is somewhat common to find myself in a situation where the client of the attorney is asking me

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6 Website Marketing Strategies for Your New Website

Reading Time: 5 minutes You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies as a starting point. Website

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Attorney at Law Magazine Welcomes Inner Architect as New Contributor

Reading Time: 2 minutes Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some experience writing for recognizable media

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3 Stages to Build New Website Traffic

Reading Time: 9 minutes Question: How do you drive traffic to a new website? Answer: Although there are many strategies, you should consider the following three stages to build new website traffic. This article will examine the following: Building a new website Marketing your new website Creating Video You are building a new website to support your new business, or an existing one, and

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6 Law Firm Intake Department Mistakes that Cost You Clients

Reading Time: 5 minutes If your law firm has an intake department do you know what they do? There are 6 law firm intake department mistakes that could be costing you new clients and cases. But how?  The vast majority of law firms, regardless of their level of sophistication in other processes, still rely upon paper and not automation software when processing new prospective

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Automate Law Firm Intake Processes to Drive New Revenue

Reading Time: 4 minutes Automate law firm intake processes to drive new revenue – sounds simple but is it? Your firm may be living within two scenarios right now.  Your law firm intake processes may be the culprit holding your firm back from realizing new revenues. Or your intake department may be doing a fantastic job yet you’re not sure if they could save

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