If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”? What is Malcolm Gladwell’s 10,000 …
Setting up a remote office today is a necessity and no longer an option. Sadly, COVID-19, until further notice and maybe beyond, has forced companies to sell their products and service without the luxury of face to face meetings, conventions, sales conferences, or in-person networking events. As a result, most firms will need their employees to setup a remote office …
2020 marks the 30th Anniversary of the Americans with Disabilities Act (ADA). In 1990, the Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush. It was enacted to prevent discrimination against people with disabilities in locations generally open to the public. The ADA specified that businesses and property owners were responsible for making their locations …
30th Anniversary of the Americans with Disabilities Act – Are You in Compliance? Read More »
Living in our current COVID-19 pandemic environment law firms must create valuable content for each stage of their sales funnel. With limited or no access at all to pre-COVID opportunities like in-person client consultations, legal conventions, live networking events, and live guest appearances, what is one of the best methods for your firm to generate new cases? Answer: Create content …
Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel Read More »
Although the best times to publish Facebook updates vary depending upon your business niche, if you are unsure when to post your latest blog article, video, infographic, and branded content, this is the cheat sheet for you. This quick guide is made up of Sprout Social’s research and our experience as social media marketing managers since 2007. Best times include: …
The following is a short, basic outline of email marketing tips for beginners. Whether you decide to incorporate email marketing campaigns or email newsletters into your marketing activities, the following ideas will give you the basis for beginning. The most effective email campaigns and newsletters are delivered to an audience that has agreed to receive (opted-in) your messages. But many …
Social Media Marketing is an important marketing channel for most businesses especially with the onset of COVID-19 lock downs. But what are the best times to publish social media updates about your services, products, industry news, your wins, or other data related findings? Our friends at Sprout Social assert that knowing the best times to post on each of your …
What do you think I mean by: How to sell a client or customer on you? I mean, what do you do to help people trust you, your business, and buy products or services from you. There is a difference between the word “client” and “customer.” A “client” is defined as “a person or organization using the services of a …
Let me get right to the point. The 5 steps that generate new legal cases for our clients, is a quick guide that was compiled through our experiences working with law firms since 2009. From solo practitioners to large law firms, this formula has helped Inner Architect generate over $260,000,000 in new revenue for our clients since 2016. Now …
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There are 4 best practices YouTube video elements that are the foundation for every great video you will make for your company. Why should your business create video and place it on YouTube and why should that happen sooner rather than later? 82% of all internet traffic will come from online videos by 2020 YouTube is the second most popular …
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