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PPC manager

How to Tell If It’s Time to Fire Your PPC Manager

Reading Time: 5 minutes My first stint as a PPC manager began in 2005 while taking a hiatus from professional marketing work. I had become ordained as a nondenominational minister and was promoting my wedding officiant services. I stepped behind the wheel of the Google ad platform, and even with 20 years’ experience in direct marketing, I was completely clueless! I taught myself enough …

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law firm marketing management

Inner Architect’s Law Firm Marketing Management Article Featured in Plaintiff Magazine

Reading Time: 2 minutes You may know how to run the business side of a law firm. But did you realize that marketing and legal advertising are a huge part of law practice management?   Plaintiff magazine’s in-depth issue on law practice management features Inner Architect’s article here: “Digital Marketing Management for Plaintiff Law Firms: The basics of implementing the digital marketing program you need …

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Google Partners Directory

Inner Architect Listed in Prestigious Google Partners Directory

Reading Time: 2 minutes Inner Architect, now Inner Architect Media LLC, has been selected for inclusion in the Google Partners directory a prestigious listing of the top marketing agencies around the world. Inner Architect Media LLC’s  directory listing is a culmination of hard work, client revenue growth, and ongoing education to retain Google certification. We are ecstatic to be part of the Google Partner …

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5 Habits of a Highly Successful Google Campaign Manager

Reading Time: 5 minutes If you have ever been a Google Campaign Manager, then you know that the path to greater success is not born from a “set it and forget it” mentality. Things are constantly changing in the Google ad network auction. Competitive advertisers come and go. New products and services are continually introduced to the marketplace. The way people are searching is …

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ppc marketing strategies

PPC Marketing Strategies Produce 150% Increase in Conversion Rate

Reading Time: 3 minutes We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work together. As a seasonal business, …

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SMS Marketing

9 Reasons SMS Marketing is a Massive Opportunity Today

Reading Time: 4 minutes It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) – aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel for your business: Accessibility to …

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Top 5 ppc blogs

Top 5 PPC Blogs You Should Be Reading

Reading Time: 4 minutes Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list …

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paralegal giving legal advice

Is Your Paralegal Giving Legal Advice Inadvertently?

Reading Time: 5 minutes Is your paralegal giving legal advice inadvertently? What is your firm doing to ensure that your paralegal and non-attorney staff are not crossing the line and giving legal advice to clients or others contacting your firm? As a paralegal, I find it is somewhat common to find myself in a situation where the client of the attorney is asking me …

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website marketing strategies

6 Website Marketing Strategies for Your New Website

Reading Time: 5 minutes You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies as a starting point. Website …

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attorney at law magazine

Attorney at Law Magazine Welcomes Inner Architect as New Contributor

Reading Time: 2 minutes Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some experience writing for recognizable media …

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