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PPC Marketing Strategies Produce 150% Increase in Conversion Rate

We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work together. As a seasonal business, …

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9 Reasons SMS Marketing is a Massive Opportunity Today

It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) – aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel for your business: Accessibility to …

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Top 5 PPC Blogs You Should Be Reading

Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list …

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Is Your Paralegal Giving Legal Advice Inadvertently?

Is your paralegal giving legal advice inadvertently? What is your firm doing to ensure that your paralegal and non-attorney staff are not crossing the line and giving legal advice to clients or others contacting your firm? As a paralegal, I find it is somewhat common to find myself in a situation where the client of the attorney is asking me …

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6 Website Marketing Strategies for Your New Website

You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies as a starting point. Website …

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Attorney at Law Magazine Welcomes Inner Architect as New Contributor

Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some experience writing for recognizable media …

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3 Stages to Build New Website Traffic

Question: How do you drive traffic to a new website? Answer: Although there are many strategies, you should consider the following three stages to build new website traffic. This article will examine the following: Building a new website Marketing your new website Creating Video You are building a new website to support your new business, or an existing one, and …

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6 Law Firm Intake Department Mistakes that Cost You Clients

If your law firm has an intake department do you know what they do? There are 6 law firm intake department mistakes that could be costing you new clients and cases. But how? The vast majority of law firms, regardless of their level of sophistication in other processes, still rely upon paper and not automation software when processing new prospective …

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Automate Law Firm Intake Processes to Drive New Revenue

Automate law firm intake processes to drive new revenue – sounds simple but is it? Your firm may be living within two scenarios right now. Your law firm intake processes may be the culprit holding your firm back from realizing new revenues. Or your intake department may be doing a fantastic job yet you’re not sure if they could save …

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Become an Expert Through Deliberate Practice

If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”? What is Malcolm Gladwell’s 10,000 …

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