Susan Hanshaw

Susan Hanshaw

How to Use Twitter’s Favorite Feature to Showcase Your Expertise

What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you intended to read later. The latest craze has social media fans asking: “Are Favorites the new Retweets? Past experimentation included a deluge of people favoriting tweets in order to …

How to Use Twitter’s Favorite Feature to Showcase Your Expertise Read More »

Read This Before Signing a Law Firm Marketing Service Agreement

I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an in-house marketing team, it’s not unlikely that marketing agreements are signed without a lot of due diligence or questions asked. I …

Read This Before Signing a Law Firm Marketing Service Agreement Read More »

4 Key Tips for Increasing Organic Search Traffic in 2014

Inner Architect has been studying the effects of Google’s latest algorithm—‘Hummingbird’—on the organic search traffic of our clients over the past few months. Hummingbird was said to have rolled out on August 22, 2013. We have seen sites that were hit with a negative impact immediately and those whose organic search traffic has taken a slower, more gradual decline. We …

4 Key Tips for Increasing Organic Search Traffic in 2014 Read More »

What You Should Know About Facebook Advertising

Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it works. I’m here today to outline the basics. The advertising program on Facebook is very similar to Google Adwords and the other search engine paid search programs where …

What You Should Know About Facebook Advertising Read More »