Susan Hanshaw

Susan Hanshaw

6 Ways Your Law Firm Intake Department Hurts Your Bottom Line

Reading Time: 5 minutes Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing programs. They have lead generation funnels set up to increase sales utilizing digital advertising, pay-per-click advertising, print advertising, television advertising, search engine optimization programs, free information books, and countless other …

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Marketing Agency Inner Architect Awarded Google Partner Status

Reading Time: 2 minutes I am very happy to announce that Inner Architect has earned the distinction of being a Google Partner marketing agency. The Google Partner badge, which is now proudly displayed on our website, shows that Inner Architect is recognized as a trusted business partner by Google. “Companies that earn the Partner badge show that their business is healthy, their clients are happy, …

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Law Firm Marketing Strategy by Inner Architect Recognized by U.S. Chamber of Commerce

Reading Time: 4 minutes Inner Architect is proud to announce that our client, pioneering asbestos law firm Kazan Law of Oakland, California, was honored by the U.S. Chamber of Commerce Institute for Legal Reform as one of the legal industry leaders in law firm marketing in the very competitive asbestos and mesothelioma practice area. Inner Architect has been managing, producing, and consulting on the law firm marketing …

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Fitness Club Marketing and Keeping Members Sticky

Reading Time: 2 minutes Last week I received an email from the manager of the fitness club I’d been a member of for 16 months. He thanked me for my feedback about why I recently canceled my membership. Although my trips to the gym had significantly decreased since I discovered bar workouts last summer, giving up my gym membership was not an easy decision. …

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What is the Google “Pigeon” Algorithm Update?

Reading Time: 2 minutes In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google decided not to name their updated algorithm. Industry leader, Searchengineland.com seized upon the moment and decided to name the new update “Pigeon” and their reasoning “because this is a …

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How to Use Twitter’s Favorite Feature to Showcase Your Expertise

Reading Time: 2 minutes What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature was to store content you intended to read later. The latest craze has social media fans asking: “Are Favorites the new Retweets? Past experimentation included a deluge of people favoriting tweets in order to …

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Read This Before Signing a Law Firm Marketing Service Agreement

Reading Time: 2 minutes I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an in-house marketing team, it’s not unlikely that marketing agreements are signed without a lot of due diligence or questions asked. I …

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4 Key Tips for Increasing Organic Search Traffic in 2014

Reading Time: 2 minutes Inner Architect has been studying the effects of Google’s latest algorithm—‘Hummingbird’—on the organic search traffic of our clients over the past few months. Hummingbird was said to have rolled out on August 22, 2013. We have seen sites that were hit with a negative impact immediately and those whose organic search traffic has taken a slower, more gradual decline. We …

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What You Should Know About Facebook Advertising

Reading Time: 2 minutes Perhaps you’ve been hearing about Facebook’s push for advertising dollars and the tightening up of organic reach. You might be wondering if Facebook advertising is right for your business and how it works. I’m here today to outline the basics. The advertising program on Facebook is very similar to Google Adwords and the other search engine paid search programs where …

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