Susan Hanshaw

Susan Hanshaw

5 Habits of a Highly Successful Google Campaign Manager

If you have ever been a Google Campaign Manager, then you know that the path to greater success is not born from a “set it and forget it” mentality. Things are constantly changing in the Google ad network auction. Competitive advertisers come and go. New products and services are continually introduced to the marketplace. The way people are searching is …

5 Habits of a Highly Successful Google Campaign Manager Read More »

ppc marketing strategies

PPC Marketing Strategies Produce 150% Increase in Conversion Rate

We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work together. As a seasonal business, …

PPC Marketing Strategies Produce 150% Increase in Conversion Rate Read More »

law firm intake department mistakes

6 Law Firm Intake Department Mistakes that Cost You Clients

If your law firm has an intake department do you know what they do? There are 6 law firm intake department mistakes that could be costing you new clients and cases. But how?  The vast majority of law firms, regardless of their level of sophistication in other processes, still rely upon paper and not automation software when processing new prospective …

6 Law Firm Intake Department Mistakes that Cost You Clients Read More »

automate law firm intake processes

Automate Law Firm Intake Processes to Drive New Revenue

Automate law firm intake processes to drive new revenue – sounds simple but is it? Your firm may be living within two scenarios right now.  Your law firm intake processes may be the culprit holding your firm back from realizing new revenues. Or your intake department may be doing a fantastic job yet you’re not sure if they could save …

Automate Law Firm Intake Processes to Drive New Revenue Read More »

Mobile Marketing Opportunities Small Businesses Shouldn’t Miss

Mobile marketing is opening up a whole new world for small businesses. Think about it. More people than ever are constantly connected online—either by smartphone, tablet or computer. This always-connected evolution has created many more opportunities for businesses to connect with consumers. And for local businesses the benefits are huge. While the natural instinct may be to adapt a desktop …

Mobile Marketing Opportunities Small Businesses Shouldn’t Miss Read More »

6 Ways Your Law Firm Intake Department Hurts Your Bottom Line

Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing programs. They have lead generation funnels set up to increase sales utilizing digital advertising, pay-per-click advertising, print advertising, television advertising, search engine optimization programs, free information books, and countless other …

6 Ways Your Law Firm Intake Department Hurts Your Bottom Line Read More »