Susan Hanshaw

Susan Hanshaw

pros and cons of ppc ads to grow your business

The Pros and Cons of PPC Advertising to Grow Your Business

Reading Time: 4 minutes Like other marketing solutions, there are pros and cons to PPC advertising. Here’s an honest, educated perspective on both sides, plus questions to consider before making your decision.

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PPC manager frustrated - Inner Architect Media

How to Tell If It’s Time to Fire Your PPC Manager

Reading Time: 5 minutes My first stint as a PPC manager began in 2005 while taking a hiatus from professional marketing work. I had become ordained as a nondenominational minister and was promoting my wedding officiant services. I stepped behind the wheel of the Google ad platform, and even with 20 years’ experience in direct marketing, I was completely clueless! I taught myself enough

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happy successful man - Inner Architect Media

5 Habits of a Highly Successful Google Campaign Manager

Reading Time: 5 minutes If you have ever been a Google Campaign Manager, then you know that the path to greater success is not born from a “set it and forget it” mentality. Things are constantly changing in the Google ad network auction. Competitive advertisers come and go. New products and services are continually introduced to the marketplace. The way people are searching is

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map showing ppc marketing strategies - Inner Architect Media

PPC Marketing Strategies Produce 150% Increase in Conversion Rate

Reading Time: 3 minutes We’ve enjoyed working with a Washington state kayak tour company managing their Google Ads Pay-Per-Click (PPC) advertising program for the last few years. We have had success each year growing their business so it seemed natural that we would have the opportunity to formulate and test a number of PPC marketing strategies in our work together. As a seasonal business,

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library of legal books - Inner Architect Media

Is Your Paralegal Giving Legal Advice Inadvertently?

Reading Time: 5 minutes Is your paralegal giving legal advice inadvertently? What is your firm doing to ensure that your paralegal and non-attorney staff are not crossing the line and giving legal advice to clients or others contacting your firm? As a paralegal, I find it is somewhat common to find myself in a situation where the client of the attorney is asking me

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man yelling into phone - Inner Architect Media

6 Law Firm Intake Department Mistakes that Cost You Clients

Reading Time: 5 minutes If your law firm has an intake department do you know what they do? There are 6 law firm intake department mistakes that could be costing you new clients and cases. But how?  The vast majority of law firms, regardless of their level of sophistication in other processes, still rely upon paper and not automation software when processing new prospective

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automate law firm intake processes

Automate Law Firm Intake Processes to Drive New Revenue

Reading Time: 4 minutes Automate law firm intake processes to drive new revenue – sounds simple but is it? Your firm may be living within two scenarios right now.  Your law firm intake processes may be the culprit holding your firm back from realizing new revenues. Or your intake department may be doing a fantastic job yet you’re not sure if they could save

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best practices youtube video elements

4 Best Practices YouTube Video Elements

Reading Time: 3 minutes There are 4 best practices YouTube video elements that are the foundation for every great video you will make for your company. Why should your business create video and place it on YouTube and why should that happen sooner rather than later? People’s consumption habits are changing, and the onset of the COVID-19 pandemic has hastened that transition. People want

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Web Accessibility

Why Web Accessibility is Important and How You Can Achieve it Easily

Reading Time: 3 minutes The digital world has evolved to become our real world. Think about how you operate your life these days. Where do you go to research something you want to buy? How do you keep in touch with friends and family? Where do you get your news? How do you order food for delivery? If you’re like me and millions of

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