Susan Hanshaw

Susan Hanshaw

best practices youtube video elements

4 Best Practices YouTube Video Elements

There are 4 best practices YouTube video elements that are the foundation for every great video you will make for your company. Why should your business create video and place it on YouTube and why should that happen sooner rather than later? 82% of all internet traffic will come from online videos by 2020 YouTube is the second most popular …

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Mobile Marketing Opportunities Small Businesses Shouldn’t Miss

Mobile marketing is opening up a whole new world for small businesses. Think about it. More people than ever are constantly connected online—either by smartphone, tablet or computer. This always-connected evolution has created many more opportunities for businesses to connect with consumers. And for local businesses the benefits are huge. While the natural instinct may be to adapt a desktop …

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6 Ways Your Law Firm Intake Department Hurts Your Bottom Line

Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing programs. They have lead generation funnels set up to increase sales utilizing digital advertising, pay-per-click advertising, print advertising, television advertising, search engine optimization programs, free information books, and countless other …

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Marketing Agency Inner Architect Awarded Google Partner Status

I am very happy to announce that Inner Architect has earned the distinction of being a Google Partner marketing agency. The Google Partner badge, which is now proudly displayed on our website, shows that Inner Architect is recognized as a trusted business partner by Google. “Companies that earn the Partner badge show that their business is healthy, their clients are happy, …

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Law Firm Marketing Strategy by Inner Architect Recognized by U.S. Chamber of Commerce

Inner Architect is proud to announce that our client, pioneering asbestos law firm Kazan Law of Oakland, California, was honored by the U.S. Chamber of Commerce Institute for Legal Reform as one of the legal industry leaders in law firm marketing in the very competitive asbestos and mesothelioma practice area. Inner Architect has been managing, producing, and consulting on the law firm marketing …

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What is the Google “Pigeon” Algorithm Update?

In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google decided not to name their updated algorithm. Industry leader, Searchengineland.com seized upon the moment and decided to name the new update “Pigeon” and their reasoning “because this is a …

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