Dean Guadagni

Dean Guadagni

lead response strategies

Lead Response Strategies That Close Sales

Please indulge me and take my one question test: What are lead response strategies? Stop kidding yourself with that inner voice that is calmly telling you that everything will be alright because your pipeline is full of leads.  Frighteningly you aren’t closing nearly enough of your projected quota to keep your company afloat or your job intact. The leads keep …

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inner architect

Inner Architect Click Fraud Article Featured in Plaintiff Magazine

We are pleased to announce that Inner Architect CEO Susan Hanshaw and Principal Dean Guadagni were featured in the March 2018 issue of Plaintiff magazine for their piece “The Dangerous Side of Online Legal Advertising and How to Protect Your Firm.” As featured writers for Plaintiff magazine, one of the leading legal publications in California, this was the sixth featured …

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click fraud

Click Fraud is the #1 Problem Facing Online Advertisers Today

If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the traditional methods of advertising to consumers. In the past the print media, TV media, billboards, and direct marketing advertising were the path to consumer purchases. Today and moving into the …

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law firm marketing

Response Based Law Firm Marketing Produces New Cases

A vast majority of law firms today are rapidly increasing their investment in law firm marketing and lead generation services in the face of growing competition with other firms according to the 2016 Joint Legal Marketing Association (LMA)-Bloomberg Law Survey Report. According to the report, “67% of attorneys and marketing and business development professionals agree that their firm is increasing …

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