Dean Guadagni

Dean Guadagni

lead response strategies

Lead Response Strategies That Close Sales

Reading Time: 2 minutes Please indulge me and take my one question test: What are lead response strategies? Stop kidding yourself with that inner voice that is calmly telling you that everything will be alright because your pipeline is full of leads.  Frighteningly you aren’t closing nearly enough of your projected quota to keep your company afloat or your job intact. The leads keep …

Lead Response Strategies That Close Sales Read More »

inner architect

Inner Architect Click Fraud Article Featured in Plaintiff Magazine

Reading Time: 2 minutes We are pleased to announce that Inner Architect CEO Susan Hanshaw and Principal Dean Guadagni were featured in the March 2018 issue of Plaintiff magazine for their piece “The Dangerous Side of Online Legal Advertising and How to Protect Your Firm.” As featured writers for Plaintiff magazine, one of the leading legal publications in California, this was the sixth featured …

Inner Architect Click Fraud Article Featured in Plaintiff Magazine Read More »

click fraud

Click Fraud is the #1 Problem Facing Online Advertisers Today

Reading Time: 3 minutes If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the traditional methods of advertising to consumers. In the past the print media, TV media, billboards, and direct marketing advertising were the path to consumer purchases. Today and moving into the …

Click Fraud is the #1 Problem Facing Online Advertisers Today Read More »

law firm marketing

Response Based Law Firm Marketing Produces New Cases

Reading Time: 6 minutes A vast majority of law firms today are rapidly increasing their investment in law firm marketing and lead generation services in the face of growing competition with other firms according to the 2016 Joint Legal Marketing Association (LMA)-Bloomberg Law Survey Report. According to the report, “67% of attorneys and marketing and business development professionals agree that their firm is increasing …

Response Based Law Firm Marketing Produces New Cases Read More »

The Job That Made Me Face Death

Reading Time: 3 minutes It wasn’t the ridiculous job delivering balloons, in a clown suit, to couples in restaurants during my high schools years. Nor was it my job as a janitor for a local newspaper where I was on my knees peeling pieces of copy from a stubborn Berber carpet, cleaning toilets, or clearing out the stale food in the fridge on Sundays …

The Job That Made Me Face Death Read More »

Scroll to Top