Dean Guadagni

Dean Guadagni

law firms must create valuable content

Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel

Living in our current COVID-19 pandemic environment law firms must create valuable content for each stage of their sales funnel. With limited or no access at all to pre-COVID opportunities like in-person client consultations, legal conventions, live networking events, and live guest appearances, what is one of the best methods for your firm to generate new cases?  Answer: Create content …

Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel Read More »

email marketing tips for beginners

3 Email Marketing Tips for Beginners

The following is a short, basic outline of email marketing tips for beginners. Whether you decide to incorporate email marketing campaigns or email newsletters into your marketing activities, the following ideas will give you the basis for beginning. The most effective email campaigns and newsletters are delivered to an audience that has agreed to receive (opted-in) your messages. But many …

3 Email Marketing Tips for Beginners Read More »

5 steps that generate new legal cases

The 5 Steps That Generate New Legal Cases for Our Clients

Let me get right to the point. The 5 steps that generate new legal cases for our clients, is a quick guide that was compiled through our experiences working with law firms since 2009.   From solo practitioners to large law firms, this formula has helped Inner Architect generate over $260,000,000 in new revenue for our clients since 2016. Now …

The 5 Steps That Generate New Legal Cases for Our Clients Read More »

essential business communication

Essential Business Communication is Vital During COVID-19 Restrictions

Essential business communication is critical during the continued stay-at-home orders and business restrictions affecting so many of us. For most businesses, the recession-like economic climate and the methods of performing work are being redefined every day. Despite people’s perceptions, not all businesses that are classified in the essential business category are thriving during this pandemic. The question: How to protect …

Essential Business Communication is Vital During COVID-19 Restrictions Read More »

law firm communications

Law Firm Communications Are Vital During the Coronavirus Outbreak

Not only is the health and well-being of our family and friends at stake during the COVID-19 outbreak but so are our businesses. For law firms, the recession-like economic climate and the methods of performing work are being redefined every day. The question: How to protect your law firm during the Coronavirus outbreak requires a plan. Your law firm communications …

Law Firm Communications Are Vital During the Coronavirus Outbreak Read More »

twitter case study

Napa Valley’s First Twitter Case Study

Published in 2011, the following document is Inner Architect’s in depth Twitter case study titled “Leveraging Twitter as a Prospecting Machine: Increasing Direct to Consumer Sales Through Targeting, Tracking, and Measuring.” The brainchild of Susan Hanshaw, Principal & Chief Marketing Strategist of Inner Architect, the study was compiled from two years of campaign management data, strategies, testing, and measuring for …

Napa Valley’s First Twitter Case Study Read More »

storytelling in sales

Storytelling in Sales is Now Your Key to Success

The following question is the key to your sales and I bet you don’t know the answer: What is the one skill successful CEOs, entrepreneurs, self-help gurus, leadership experts, super church pastors, and comedians have in common?  Drive, determination, intelligence, vision, luck, timing, charisma, work ethic? Is it something else? Increasing your sales right now is simply a matter of …

Storytelling in Sales is Now Your Key to Success Read More »