Dean Guadagni, Author at Inner Architect

Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel

Reading Time: 8 minutes Living in our current COVID-19 pandemic environment law firms must create valuable content for each stage of their sales funnel. With limited or no access at all to pre-COVID opportunities like in-person client consultations, legal conventions, live networking events, and live guest appearances, what is one of the best methods for your firm to generate new cases? Answer: Create content …

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3 Email Marketing Tips for Beginners

Reading Time: 5 minutes The following is a short, basic outline of email marketing tips for beginners. Whether you decide to incorporate email marketing campaigns or email newsletters into your marketing activities, the following ideas will give you the basis for beginning. The most effective email campaigns and newsletters are delivered to an audience that has agreed to receive (opted-in) your messages. But many …

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How to Sell a Client or Customer On You

Reading Time: 4 minutes What do you think I mean by: How to sell a client or customer on you? I mean, what do you do to help people trust you, your business, and buy products or services from you. There is a difference between the word “client” and “customer.” A “client” is defined as “a person or organization using the services of a …

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The 5 Steps That Generate New Legal Cases for Our Clients

Reading Time: 4 minutes Let me get right to the point. The 5 steps that generate new legal cases for our clients, is a quick guide that was compiled through our experiences working with law firms since 2009. From solo practitioners to large law firms, this formula has helped Inner Architect generate over $260,000,000 in new revenue for our clients since 2016. Now …

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Essential Business Communication is Vital During COVID-19 Restrictions

Reading Time: 2 minutes Essential business communication is critical during the continued stay-at-home orders and business restrictions affecting so many of us. For most businesses, the recession-like economic climate and the methods of performing work are being redefined every day. Despite people’s perceptions, not all businesses that are classified in the essential business category are thriving during this pandemic. The question: How to protect …

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Law Firm Communications Are Vital During the Coronavirus Outbreak

Reading Time: 2 minutes Not only is the health and well-being of our family and friends at stake during the COVID-19 outbreak but so are our businesses. For law firms, the recession-like economic climate and the methods of performing work are being redefined every day. The question: How to protect your law firm during the Coronavirus outbreak requires a plan. Your law firm communications …

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Storytelling in Sales is Now Your Key to Success

Reading Time: 3 minutes The following question is the key to your sales and I bet you don’t know the answer: What is the one skill successful CEOs, entrepreneurs, self-help gurus, leadership experts, super church pastors, and comedians have in common? Drive, determination, intelligence, vision, luck, timing, charisma, work ethic? Is it something else? Increasing your sales right now is simply a matter of …

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