It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) – aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel for your business: Accessibility to …
9 Reasons SMS Marketing is a Massive Opportunity Today Read More »
Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list …
You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies as a starting point. Website …
6 Website Marketing Strategies for Your New Website Read More »
Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some experience writing for recognizable media …
Attorney at Law Magazine Welcomes Inner Architect as New Contributor Read More »
Question: How do you drive traffic to a new website? Answer: Although there are many strategies, you should consider the following three stages to build new website traffic. This article will examine the following: Building a new website Marketing your new website Creating Video You are building a new website to support your new business, or an existing one, and …
If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”? What is Malcolm Gladwell’s 10,000 …
Setting up a remote office today is a necessity and no longer an option. Sadly, COVID-19, until further notice and maybe beyond, has forced companies to sell their products and service without the luxury of face to face meetings, conventions, sales conferences, or in-person networking events. As a result, most firms will need their employees to setup a remote office …
2020 marks the 30th Anniversary of the Americans with Disabilities Act (ADA). In 1990, the Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush. It was enacted to prevent discrimination against people with disabilities in locations generally open to the public. The ADA specified that businesses and property owners were responsible for making their locations …
30th Anniversary of the Americans with Disabilities Act – Are You in Compliance? Read More »
Living in our current COVID-19 pandemic environment law firms must create valuable content for each stage of their sales funnel. With limited or no access at all to pre-COVID opportunities like in-person client consultations, legal conventions, live networking events, and live guest appearances, what is one of the best methods for your firm to generate new cases? Answer: Create content …
Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel Read More »
Although the best times to publish Facebook updates vary depending upon your business niche, if you are unsure when to post your latest blog article, video, infographic, and branded content, this is the cheat sheet for you. This quick guide is made up of Sprout Social’s research and our experience as social media marketing managers since 2007. Best times include: …
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