Dean Guadagni, Author at Inner Architect

Inner Architect’s Law Firm Marketing Management Article Featured in Plaintiff Magazine

Reading Time: 2 minutes You may know how to run the business side of a law firm. But did you realize that marketing and legal advertising are a huge part of law practice management? Plaintiff magazine’s in-depth issue on law practice management features Inner Architect’s article here: “Digital Marketing Management for Plaintiff Law Firms: The basics of implementing the digital marketing program you need …

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Inner Architect Listed in Prestigious Google Partners Directory

Reading Time: 2 minutes Inner Architect, now Inner Architect Media LLC, has been selected for inclusion in the Google Partners directory a prestigious listing of the top marketing agencies around the world. Inner Architect Media LLC’s directory listing is a culmination of hard work, client revenue growth, and ongoing education to retain Google certification. We are ecstatic to be part of the Google Partner …

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9 Reasons SMS Marketing is a Massive Opportunity Today

Reading Time: 4 minutes It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) – aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel for your business: Accessibility to …

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Top 5 PPC Blogs You Should Be Reading

Reading Time: 4 minutes Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list …

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6 Website Marketing Strategies for Your New Website

Reading Time: 5 minutes You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies as a starting point. Website …

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Attorney at Law Magazine Welcomes Inner Architect as New Contributor

Reading Time: 2 minutes Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some experience writing for recognizable media …

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3 Stages to Build New Website Traffic

Reading Time: 9 minutes Question: How do you drive traffic to a new website? Answer: Although there are many strategies, you should consider the following three stages to build new website traffic. This article will examine the following: Building a new website Marketing your new website Creating Video You are building a new website to support your new business, or an existing one, and …

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Become an Expert Through Deliberate Practice

Reading Time: 7 minutes If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”? What is Malcolm Gladwell’s 10,000 …

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Setting Up a Remote Office Today

Reading Time: 5 minutes Setting up a remote office today is a necessity and no longer an option. Sadly, COVID-19, until further notice and maybe beyond, has forced companies to sell their products and service without the luxury of face to face meetings, conventions, sales conferences, or in-person networking events. As a result, most firms will need their employees to setup a remote office …

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30th anniversary of Americans with Disabilities Act

30th Anniversary of the Americans with Disabilities Act – Are You in Compliance?

Reading Time: 4 minutes 2020 marks the 30th Anniversary of the Americans with Disabilities Act (ADA). In 1990, the Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush. It was enacted to prevent discrimination against people with disabilities in locations generally open to the public. The ADA specified that businesses and property owners were responsible for making their locations …

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