Dean Guadagni

Dean Guadagni

Either Match Content Types with User Intent or Fail at Content Marketing

Reading Time: 5 minutes What does it mean to match content types with user intent? Whether you decide to use artificial intelligence (AI) platform ChatGPT, a different AI platform, or you produce it yourself, there are necessary steps you can take to get the best results. Critical to your success is knowing the types of content your audience and potential clients prefer. To come …

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AI writing assistant Rytr.me

AI Writing Assistant Rytr.me — a Sea Change in Content Creation

Reading Time: 6 minutes With Google’s recent announcement that artificial intelligence (AI) generated content is not against their guidelines, a complete shift in what they allowed and indexed in the past, I thought it was time to take a serious look at an AI writing assistant to see the possibilities. I chose AI writing assistant Rytr.me (Rytr) for two reasons: simplicity and ease of …

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Inner Architect Media LLC

Inner Architect Takes Next Step as Inner Architect Media LLC

Reading Time: 4 minutes After producing $370MM in new revenue for our clients since 2016, Inner Architect is pleased to announce today that we have changed our name and business designation. Inner Architect is now Inner Architect Media LLC. Established in 2008 as Inner Architect, the brainchild of Managing Principal Susan Hanshaw, a 30 year professional and veteran marketer with a decorated career in …

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email for content ideas

How to Use Email for Content Ideas
Repurpose Your Email Responses

Reading Time: 5 minutes Here’s a tip if you need help with your content writing needs: Repurpose email for content ideas. A McKinsey analysis reported that the average full-time professional in the U.S. receives 120 messages and spends a staggering 2.6 hours per day (28% of the workday) on email. And that was in 2019! Statista reported “In 2021, users in the United States …

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Repurpose Your Email Responses
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Would You Pay a Search Engine Subscription Fee?

Reading Time: 4 minutes Would you pay a search engine subscription fee?  In 2023, we are witnessing a sea change where artificial intelligence (AI) may impact search and pay-per-click (PPC) even more  than the transformative dawning that the social media age had on our ability to communicate and share. But how could this massive shift impact advertisers, marketers, and your business? NeevaAI (Neeva) the …

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Inner Architect Media LLC

Inner Architect Media LLC Launches New SEO Service

Reading Time: 3 minutes We are proud to announce that Inner Architect Media LLC (IAM) has launched our new search engine optimization (SEO) service for small businesses. Our goal is to help business owners grow their business through their website(s) and online presence. How do we do that? “SEO is about helping search engines understand and present content.” –Google Our Philosophy We believe the …

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law firm marketing management

Inner Architect’s Law Firm Marketing Management Article Featured in Plaintiff Magazine

Reading Time: 2 minutes You may know how to run the business side of a law firm. But did you realize that marketing and legal advertising are a huge part of law practice management?   Plaintiff magazine’s in-depth issue on law practice management features Inner Architect’s article here: “Digital Marketing Management for Plaintiff Law Firms: The basics of implementing the digital marketing program you need …

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Google Partners Directory

Inner Architect Listed in Prestigious Google Partners Directory

Reading Time: 2 minutes Inner Architect, now Inner Architect Media LLC, has been selected for inclusion in the Google Partners directory a prestigious listing of the top marketing agencies around the world. Inner Architect Media LLC’s  directory listing is a culmination of hard work, client revenue growth, and ongoing education to retain Google certification. We are ecstatic to be part of the Google Partner …

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SMS Marketing

9 Reasons SMS Marketing is a Massive Opportunity Today

Reading Time: 4 minutes It launched in 1992, it has been a staple of personal communication, and it is now beginning a sharp upward ascent as one of the biggest marketing channels of the future: Short Message Service (SMS) – aka texting. Here are 9 reasons why SMS marketing is a massive opportunity and the next big marketing channel for your business: Accessibility to …

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Top 5 ppc blogs

Top 5 PPC Blogs You Should Be Reading

Reading Time: 4 minutes Pay-Per-Click (PPC) advertising is one of the most efficient, effective, and fast-results producing marketing strategies today. It’s also one of the most difficult strategies to execute effectively. If you want prospective clients and customers to know about your company, products, and services you should be using PPC ads. If you are new to PPC or a savvy veteran, our list …

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