Dean Guadagni

Dean Guadagni

website marketing strategies

6 Website Marketing Strategies for Your New Website

You hired the best developer you could find, covered all of the essential basics in building your new site, and your firm is ready to launch the site except there is one critical question you must solve before launch: How do we drive traffic to the site? I suggest you consider these website marketing strategies as a starting point. Website …

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attorney at law magazine

Attorney at Law Magazine Welcomes Inner Architect as New Contributor

Today, I’m happy to announce that Inner Architect has accepted a guest writing opportunity to publish articles for Attorney at Law Magazine (AALM). Inner Architect as New Contributor for Attorney at Law Magazine Before you are offered the opportunity to provide articles to a prestigious magazine like Attorney at Law, you have to have some experience writing for recognizable media …

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deliberate practice

Become an Expert Through Deliberate Practice

If Malcolm Gladwell’s 10,000 Hour Rule to becoming an expert is accurate, or not depending upon your opinion, then how do you become an expert? You can become an expert through deliberate practice. This article will examine the following: What does the word expert mean and why do so many unqualified people call themselves “experts”? What is Malcolm Gladwell’s 10,000 …

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setting up a remote office

Setting Up a Remote Office Today

Setting up a remote office today is a necessity and no longer an option. Sadly, COVID-19, until further notice and maybe beyond, has forced companies to sell their products and service without the luxury of face to face meetings, conventions, sales conferences, or in-person networking events. As a result, most firms will need their employees to setup a remote office …

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30th anniversary of Americans with Disabilities Act

30th Anniversary of the Americans with Disabilities Act – Are You in Compliance?

2020 marks the 30th Anniversary of the Americans with Disabilities Act (ADA). In 1990, the Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush. It was enacted to prevent discrimination against people with disabilities in locations generally open to the public. The ADA specified that businesses and property owners were responsible for making their locations …

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law firms must create valuable content

Law Firms Must Create Valuable Content for Each Stage of Their Sales Funnel

Living in our current COVID-19 pandemic environment law firms must create valuable content for each stage of their sales funnel. With limited or no access at all to pre-COVID opportunities like in-person client consultations, legal conventions, live networking events, and live guest appearances, what is one of the best methods for your firm to generate new cases?  Answer: Create content …

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email marketing tips for beginners

3 Email Marketing Tips for Beginners

The following is a short, basic outline of email marketing tips for beginners. Whether you decide to incorporate email marketing campaigns or email newsletters into your marketing activities, the following ideas will give you the basis for beginning. The most effective email campaigns and newsletters are delivered to an audience that has agreed to receive (opted-in) your messages. But many …

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