AI Writing Assistant — a Sea Change in Content Creation

AI Writing Assistant — a Sea Change in Content Creation

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With Google’s recent announcement that artificial intelligence (AI) generated content is not against their guidelines, a complete shift in what they allowed and indexed in the past, I thought it was time to take a serious look at an AI writing assistant to see the possibilities. I chose AI writing assistant (Rytr) for two reasons: simplicity and ease of use.

The Revolutionary, Evolutionary Sea Change in the Writing World is Here

Unless you’ve been living on another planet for the past few months, you have heard that a massive sea change and revolution is here! Not the invention of microwave technology (think Hot Pockets), wireless communications, or the Internet itself. Those all changed how we live, work, and play and continue to today. The revolution in written communication is here! And it promises to change writing and content marketing on a global scale!

One Caveat to Remember: Google’s Advice to Publishers

As mentioned, Google completely changed their stance and guidelines on AI generated content and how it will be indexed in the search engine results pages (SERPs).

If you are producing AI generated content or if you are thinking about it here is what Google wants to see.

Google’s Help Page: Titled “Creating helpful reliable people-first content”  emphasizes the “Who”, “How”, and “Why” of content production/writing.

Who, as in who is producing the content, can be satisfied by writing a brief bio or byline at the end of your piece providing insights about the writer(s).

How, refers to the method used to create the content. Was AI or automation involved or was it 100% human produced? Google insists on transparency if you utilize AI to produce your content. They want to understand why AI was used. Whether you are writing a blog article, a page for your website, or anything that will be published online, Google requires a transparency statement.

Why, and this is vital, pertains to the purpose you are creating content. Google expects your content to help people and not be used for the purpose of manipulating search rankings.  Using tools like AI writing assistant will come with a responsibility and requirements.

What is AI Writing Assistant

According to Rytr’s website, “Rytr is an “AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost!” After testing Rytr, I can concur with this assessment. Why? I was simply fooling around, no serious testing, with the tool when I provided  Rytr with a “Use Case” aka type of writing you want (blog section writing) and “Section Topic” (I chose “Rytr’s features and benefits”) as filters. Below is the copy Rytr produced for an opening paragraph.

“ is a powerful AI-driven content writing tool that helps copywriters and content writers create high-quality and engaging content faster than ever before. It offers a wide range of features and benefits to make content creation easier and more efficient. From automatic SEO optimization to plagiarism checks, has it all. It also provides comprehensive analytics to help you monitor the performance of your content in real-time. With, you can easily generate fresh ideas for your next article or blog post and get it written quickly with the help of its AI writing assistants. Whether you’re a professional copywriter or an aspiring one, is the perfect tool to help you achieve success in your field!”

Salesy yes, but grammatically correct, clean, and to the point with a list of benefits incorporated within the text.

Even though AI has been around for years, it’s still early in the AI content creation explosion and AI writing assistant tools are being created at hyper warp speed. There are so many tools worth investigating. This isn’t an outright recommendation for Rytr. Instead, it’s a brief outline of the AI writing assistant to help you begin to understand the possibilities.

How to Write Using Rytr?

Rytr’s goal is to make you a better writer and editor of content. But what does the process of writing look like?  

Writing Process

When you’re ready to begin click on the Create tab and follow these steps:

Languages: Choose your preferred language from 30+ languages from Arabic to Vietnamese.

Tone: According to PBS tone is “The attitude of a writer toward a subject or an audience conveyed through word choice and the style of the writing.” Rytr offers 22 different writing tones such as assertive, convincing, funny, and more.

Use Cases: What kind of writing are you producing? There are 30+ uses cases to choose from like:

  • Call-to-Action
  • Blog Idea and Outline
  • Blog Section Writing
  • Email
  • Google Search Ads
  • Social Media Ads
  • Profile Bio

And the list goes on.

Description: Once you select your language, tone, and use case, it’s time to tell Rytr what you want. Each use case provides an input field with a 250 character limit. Here is where you type text that will provide context to the AI. Short phrases with key point(s) will help Rytr understand what you want.

Variant: A variant in Rytr-Speak means a version or different example. Rytr provides you with one to three variants or outputs so that you can compare, contrast, and decide which version you like the best. You can also take different elements within each version  and produce a document that combines the best from each variant.

Creativity Level: Do you want to go heavy on creativity? If so, then choose the max setting. Are you the serious type? Then choose the none filter. You can even go with filters low, medium, or high. But the best setting might be the optimal setting.

That’s it! Hit the big orange button and begin your adventure:


There are tools being created every single day so look around. But remember you’re only as good as the company you keep. And Rytr is attracting some fine company with big time brands, writers, and content marketers as their clients. According to Rytr, 5,500,000 writers, marketers, and entrepreneurs are using their tool including content writers from these companies:

  • Dell
  • Ford
  • Adidas
  • Ikea
  • Pfizer
  • PricewaterhouseCoopers

According to Rytr, their AI “uses scientific copywriting formulas — such as AIDA & PAS — to provide best quality output that requires minimal to no editing.” What? Did somebody say minimal to no editing??? That’s a very bold statement.

What Rytr Offers

Simplicity, ease of use, a variety of features and great benefits are eventually the deciding factors as to whether you or your colleagues will use a tool, adopt it but then let it sit idle, or completely pass without even testing. Here are some solid benefits offered by Rytr:

Rich Text-Editor

Whether you want to expand or shorten your text or you want to find errors in sentences quickly and efficiently, Rytr’s editor is capable of getting most tasks done. The editor makes it easy for “even those who are not familiar with grammar rules to get started right away.”

Plagiarism Checker

Rytr provides the tools for “robust” project management. It allows your team of content creators to collaborate while keeping the billing straight for those outside content writing consultants. It helps organize your tasks while you and your team are working on multiple projects. After you’ve created your documents, marking as favorites those documents that are most valuable, created folders, and then stored and organized your content into the folders, you can then download your work in docx or html formats.

Google Browser Extension

Take your Rytr writing assistant wherever you go. Use the Google browser extension to work where you go. Emails and chatting, documents and blogging, and social media sites are all accessible areas for you to work within.   

Best of the Rest

If you’re tired of juggling apps in your writing workflow, Rytr provides an SEO analyzer that uses optimal keywords for your project while ensuring the content is mobile friendly. If you’re lost, Rytr has a Ryting community where you can connect with other content creators, share tips, and make new connections. And one of the coolest features is their AI image generator to help your content pop.

Subscription Plan Versatility

Free Plan

  • Generate 10k characters per month.
  • Write in 30 languages.
  • Choose from 40+ use-cases.
  • Write in 20+ tones.
  • Built in plagiarism checker.
  • Generate up to 5 images per month with AI.
  • Access to premium community.

Saver Plan

The Saver Plan includes everything within the Free plan plus:

  • Generate 100k characters per month.
  • Generate up to 20 images per month with AI.
  • Create your own custom use case.

Cost: $9 per month

Unlimited Plan

The Unlimited Plan includes everything within the Saver Plan plus:

  • Generate unlimited characters per month.
  • Generate up to 100 images per month with AI.
  • Dedicated account manager.
  • Priority email and chat support.

Cost:  $29 per mo.

Laws, Regulations for AI May Cloud the Future

Don’t fire your writer(s) yet! Human editorial touch and oversight is still needed to ensure your written content is of the highest quality.

As of this writing, Italy has banned Chat GPT and the European Union is working to pass an Artificial Intelligence Act. The goal is to bring sane and safe regulation to AI and how it is used. With privacy and plagiarism concerns, countries around the globe are rushing to place limits, if not outright ban, generative AI.

Right now, is the time to test tools like before regulation or new legal issues arise.

What’s in it for you?

The future of writing, content marketing, and the warp-speed evolution of how we communicate. Think of it as if we are currently in your grandparents’ era of the 40lb Royal typewriter, banging on spring loaded keys, with little embossed metal letters that physically strike a sheet of paper embossing that letter onto the paper. That’s us right now in 2023.

Around the corner lurks a technology with the massive power to process millions of datasets, synthesize information upon request, and output quality content within minutes – 2 years from now within seconds. Where does that leave you, your painstakingly created content, and your work?

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