About

Inner Architect Media co-founder Susan Hanshaw has a world-class background in digital and direct marketing. Susan has developed and managed customer acquisition and contact strategies on both the client and vendor sides. She has worked for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses.

Today, Susan has established Inner Architect as a top digital marketing firm with Google Partner Agency status. She is the architect behind our lead generation services that have produced over $500,000,000+ in new client revenue since 2016. Susan is Google certified in Search and oversees a team who manages six-figure monthly pay-per-click campaigns. Her work resulted in Inner Architect being named One of the Top 9 Pay-Per-Click Agencies in San Francisco in 2019 – 2024 by Expertise.com.

After decades of experience as a C-level executive and digital marketing agency founder, Susan is following her passion to launch a new business – Redefining Age. Building on the foundation: Aging isn’t something to endure – it’s something you have the power to redefine, Susan has created a fitness training company that embraces the philosophy of body, mind, and spirit. She is now a National Academy of Sports Medicine certified personal trainer with a Senior Fitness Specialization certification.  Redefining Age is  dedicated to helping women 60+ feel strong, confident, and empowered in their bodies and their lives.

Susan has a B.S. degree in Business Management with a concentration in Computer Programming from Keene State College, NH. Susan enjoys working out, writing, gardening, and learning to play the guitar.

Co-founder Dean Guadagni has 20 years of experience as a content producer.  He was an early adopter social media evangelist who has written professionally since 2007. Dean has represented corporate clients to solo entrepreneurs with assignments ranging from nationally syndicated media articles, blog articles, print and digital ad copy, and landing pages to website content. His writing includes authorship of a nationally recognized self-help business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Dean has been an ongoing writer and contributor since 2009 to leading California legal media publications Plaintiff and Advocate.

Prior to joining Inner Architect, Dean worked with management consulting firm Domus Consulting Group (DCG)  as a writer and social media strategist at the dawn of social media marketing. DCG’s mission was to help real estate brokerages and affiliates develop online technology marketing strategies in real estate.

Dean partnered with Founder Susan Hanshaw and helped launch Inner Architect Media in 2008. In 2026, he gratefully accepted an additional new role as the Chief Operating Officer of fitness training company Redefining Age. As COO, Dean’s responsibilities include day-to-day operations as well as building a community of people with a passion for health and fitness. As an active athlete since the 1970s, Dean is passionate about resistance training, and the many benefits Redefining Age brings to their clients.

Dean is a graduate of San Francisco State University with a BA degree in Speech Communications. After work, Dean heads out to lift weights or play pickup basketball at his local YMCA. He enjoys mentoring the young players he meets on the court.  Dean is a charter member of the San Francisco Presidio Y.

Laura McCamy earned her BA from Yale University, where she was chosen for the prestigious Scholar of the House Fellowship for Creative Writing. She has a long history of entrepreneurialism running her own business as a clothing line manufacturer. Laura also draws on her experience working as a paralegal for a Bay Area law firm, nonprofit researcher, and artist. But throughout all of these experiences, she has continued to hone her writing skills.

In recent years, Laura has returned full time to her first love: writing. As a reporter, she has covered local politics, bicycling (she is an avid urban bicyclist), and development, winning a fellowship to report on seniors and gentrification in Oakland, California.

Laura landed an ongoing writing assignment with the well-respected and prominent digital magazine Business Insider, a New York City-based multinational financial and business news organization.

Tracy Gimpel has worked in the online marketing space for over 15 years. Her experience has taken her from a copywriter to a content manager to an account manager at a high-end marketing agency. Tracy’s expertise is search engine optimization (SEO), where she helps our clients get more traffic and higher rankings for important keywords. She has experience working with a broad range of clients, including attorneys, real estate firms, financial and investment companies, health practitioners, and more.

Tracy enjoys spending time with her husband and their miniature schnauzers in her spare time.

Dee Turman is Inner Architect’s graphic designer and has a passion for all things digitally creative. With over a decade of experience in graphic design, Dee has worked on numerous projects in both web and print form. Her ad agency experience has given her an important skill set that covers many aspects in the field of design. Dee’s work has attracted a wide array of clients including large corporations, B2B, small businesses, and solo entrepreneurs.

Dee is a graduate of the University of Memphis with a BA in Anthropology. She worked for several years as an archaeological illustrator for excavations in Belize and Egypt before returning to the University of Memphis for graphic design. Her illustrations have appeared in numerous publications as well as television programs.