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About Inner Architect Media

Hire a Marketing Leader

Inner Architect Media LLC is led by a team of marketing and sales executives with decades of experience in the science and psychology of marketing. We are celebrating our 15-year anniversary in business in 2023. We have worked with companies as big as the New York Times to solo entrepreneurs and first-time business owners. Inner Architect Media brings you smart, seasoned professionals without the costs of a large agency.

We bring a personalized approach to our clients. We recognize that every business is different, and that every business has different needs. We don’t operate from a rate card of services. Instead, we ask you questions, listen to your answers, and evaluate your goals. We identify elements already in place, and from there, we outline further strategies we can implement to positively impact your marketing program. Together we agree on the best plan to achieve your goals. Communication and transparency is key every step of the way.

Mission

Maximize the growth of each client’s business through best practices in management, smart strategies, and the use of data analysis for discovery and interpretation. By consistently performing at a high level and transparently sharing our work, we strive to bring peace of mind to each client. You are great at what you do; let us take the responsibility of growing your business. Generating new revenue for clients like you fosters the building of a strong, trust-based long-term client relationship.

Values

We strive to make a big impact with every client. We make a difference by delivering outstanding results produced by the highest quality work possible. We do this by incorporating unwavering best-practices standards and leading-edge marketing strategies. We began as early adopters who launched a social media agency we named Inner Architect in 2008. We were pioneers back then, a mindset that has never left us. We are always keeping an eye on the next generation of marketing opportunities and best practices.

Vision

We have seen our vision evolve since our beginning and that will continue. Our vision now is to help every client increase their revenue, enabling them to scale their talent base and ultimately grow their business. But that isn’t our vision in its entirety. Many of our clients’ work involves helping individuals and families, protecting people from wrongdoing, providing counsel, and securing financial security for those in need. Our clients’ work thus becomes our vision as well.

What We Do

We are a Google Partner Agency, meaning our PPC strategists are Google certified. While law firm marketing is a key specialty, we also serve clients in financial services, travel, medical, educational, and home improvement niches.

Our core services are PPC, SEO and content marketing. We recognize that our work is being impacted greatly by the advancement of artificial intelligence (AI), which we are incorporating into our work.

Transparency, it’s what we do. We keep our clients informed in every step of the marketing process. We want clients to fully understand how we work, and we want to provide clients, who so desire, the opportunity to learn about marketing strategies. Give a hungry man a fish, you feed him for a day, but if you teach him how to fish, you feed him for a lifetime. We are in this together!

Proven Results

Since 2016 we have implemented strategies and built processes that have generated $450,000,000 n in new revenue for our clients.

Recognized for Success

Recognized by Google for driving continuous client growth and demonstrating Google Ads skills and expertise with certifications.

In Google Partners Directory

We are one of only 2,508 agencies out of 10,766 total agencies listed in the United States.

We Save You Money

Since 2019 we have saved our clients over $2 million by utilizing click fraud protection technology.

Media Accolades

We have been recognized as One of the Top 9 Pay-Per-Click Agencies in San Francisco for 2019 through 2023 by Expertise.com.

Demonstrated Expertise

Contributing writers to top California legal publications Plaintiff and Advocate magazines, Law.com, and Attorney at Law.

How Will You Help My Business?

Our success is accomplished through a careful process that begins with you. Our first step is to sit down with you and identify your goals for your marketing program. Although this seems like a simple process, in many instances we’re able to uncover additional goals that should be considered of value. Once we discover all your company’s desired goals, together we begin to create a plan by:

Reviewing your history of marketing strategies to uncover what works and what does not work.
Identifying your budget and determining a comfortable level of investment.
Evaluating the process(s) that your company utilizes for all marketing efforts.
Identifying the processes that work and reconfiguring or eliminating processes that do not work.
Gaining an understanding of the data you gather from your marketing efforts.
Reviewing your customer relationship management (CRM) process to determine if you are leveraging marketing data to maximize your ROI.
Recommend the most effective strategies and processes to achieve your goals and stay within your budget.

Energize Your Business

We specialize in personalized strategies for our clients. We bring you smart people with decades of experience without the costs of a large agency. Our strength is generating new revenue for clients like you. We’re confident that we can help you grow your business.

Meet Our Team

Susan Hanshaw

Managing Principal
Chief Marketing Strategist

Inner Architect Media Co-Founder Susan Hanshaw has a world-class background in digital and direct marketing. Susan has developed and managed customer acquisition and contact strategies on both the client and vendor sides. She has worked for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses.

Today, Susan has established Inner Architect as a top full-service marketing and advertising agency. She is the architect behind our lead generation services that have produced over $450,000,000 in new client revenue since 2016 and Inner Architect’s click fraud protection service which has saved our clients over $2 million since 2019. Susan is Google certified in Search and oversees a team who manage six-figure monthly pay-per-click campaigns. Her work resulted in Inner Architect being named One of the Top 9 Pay-Per-Click Agencies in San Francisco in 2019 – 2023 by Expertise.com

Susan has a B.S. degree in Business Management with a concentration in Computer Programming from Keene State College, NH.

Susan enjoys working out, writing, gardening, and learning to play the guitar.

Dean Guadagni

Principal
Social Media Strategist

Co-Founder Dean Guadagni has 35 years of experience in business development, sales management, and national account management settings. Dean’s last corporate position was National Account Manager to Wells Fargo Bank in charge of managing and selling all software licensing for the institution throughout the United States. In an extremely challenging marketplace, Dean achieved over $50 million in sales against a quota of $40 million.

Dean has written professionally since 2007 representing corporate clients to solo entrepreneurs with assignments ranging from blog articles, ad copy, and landing pages to website content. His writing includes authorship of a nationally recognized self-help business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Dean has been a contributor to leading California legal (print) publications Plaintiff and Advocate magazines. Prior to joining Inner Architect, Dean worked with management consulting firm Domus Consulting Group, whose mission was to help real estate brokerages and affiliates develop technology marketing strategies in real estate.

Dean is a graduate of San Francisco State University with a BA degree in Speech Communications.

After work, Dean heads out to lift weights or catch a basketball game or three at the gym. He enjoys encouraging and mentoring the young players he meets on the court.

Laura McCamy

Content Creation

Laura McCamy earned her BA from Yale University, where she was chosen for a Scholar of the House Fellowship for Creative Writing. She has run her own business creating and selling printed clothing, worked as a paralegal, and held a wide and amusing range of odd jobs. In recent years, she has returned to her first love: writing. As a reporter, she has covered local politics, bicycling (she is an avid urban bicyclist), and development, winning a fellowship to report on seniors and gentrification in Oakland.

Laura has blogged and written web content about small business, finance, entrepreneurship, and the law. She works with Inner Architect as a freelancer, providing high quality, SEO-driven blog content.

Tracy Gimpel

SEO Consultant

Tracy Gimpel has worked in the online marketing space for over 15 years. Her experience has taken her from a copywriter to a content manager to an account manager at a high-end marketing agency. Tracy’s expertise is Search Engine Optimization (SEO), where she helps our clients get more traffic and higher rankings for important keywords. She has experience working with a broad range of clients, including attorneys, real estate firms, financial and investment companies, health practitioners, and more.

Tracy enjoys spending time with her husband and their miniature schnauzers in her spare time.

Dee Turman

Dee Turman is Inner Architect’s graphic designer and has a passion for all things digitally creative. With over a decade of experience in graphic design, Dee has worked on numerous projects in both print and web form. Her ad agency experience has given her an important skill set that covers many aspects in the field of design. Dee’s work has attracted a wide array of clients including large corporations, B2B, small businesses, and solo entrepreneurs.

Dee is a graduate of the University of Memphis with a BA in Anthropology. She worked for several years as an archaeological illustrator for excavations in Belize and Egypt before returning to the University of Memphis for graphic design. Her illustrations have appeared in numerous publications as well as television programs.

Graphic Design