About Inner Architect
Meet Our Team
Managing Principal & Chief Marketing Strategist
Inner Architect Media Co-Founder Susan Hanshaw has a world-class background in digital and direct marketing. Susan has developed and managed customer acquisition and contact strategies on both the client and vendor sides. She has worked for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses.
Today, Susan has established Inner Architect as a top full-service marketing and advertising agency. She is the architect behind our lead generation services that have produced over $370 million in new client revenue since 2016 and Inner Architect’s click fraud protection service which has saved our clients over $2 million since 2019. Susan is Google certified in Search and oversees a team who manage six-figure monthly pay-per-click campaigns. Her work resulted in Inner Architect being named One of the Top 9 Pay-Per-Click Agencies in San Francisco in 2019 – 2022 by Expertise.com
Susan has a B.S. degree in Business Management with a concentration in Computer Programming from Keene State College, NH.
Susan enjoys working out, writing, gardening, and learning to play the guitar.
Principal & Social Media Strategist
Co-Founder Dean Guadagni has 35 years of experience in business development, sales management, and national account management settings. Dean’s last corporate position was National Account Manager to Wells Fargo Bank in charge of managing and selling all software licensing for the institution throughout the United States. In an extremely challenging marketplace, Dean achieved over $50 million in sales against a quota of $40 million.
Dean has written professionally since 2007 representing corporate clients to solo entrepreneurs with assignments ranging from blog articles, ad copy, and landing pages to website content. His writing includes authorship of a nationally recognized self-help business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Prior to joining Inner Architect, Dean worked with management consulting firm Domus Consulting Group, whose mission was to help real estate brokerages and affiliates develop technology marketing strategies in real estate.
Dean is a graduate of San Francisco State University with a BA degree in Speech Communications.
After work, Dean heads out to lift weights or catch a basketball game or three at the gym. He enjoys encouraging and mentoring the young players he meets on the court.
Lead Content Creator
Laura McCamy earned her BA from Yale University, where she was chosen for a Scholar of the House Fellowship for Creative Writing. She has run her own business creating and selling printed clothing, worked as a paralegal, and held a wide and amusing range of odd jobs. In recent years, she has returned to her first love: writing. As a reporter, she has covered local politics, bicycling (she is an avid urban bicyclist), and development, winning a fellowship to report on seniors and gentrification in Oakland.
Laura has blogged and written web content about small business, finance, entrepreneurship, and the law. She works with Inner Architect as a freelancer, providing high quality, SEO-driven blog content.
Tracy Gimpel has worked in the online marketing space for over 15 years. Her experience has taken her from a copywriter to a content manager to an account manager at a high-end marketing agency. Tracy’s expertise is Search Engine Optimization (SEO), where she helps our clients get more traffic and higher rankings for important keywords. She has experience working with a broad range of clients, including attorneys, real estate firms, financial and investment companies, health practitioners, and more.
Tracy enjoys spending time with her husband and their miniature schnauzers in her spare time.
Dee Turman is Inner Architect’s graphic designer and has a passion for all things digitally creative. With over a decade of experience in graphic design, Dee has worked on numerous projects in both print and web form. Her ad agency experience has given her an important skill set that covers many aspects in the field of design. Dee’s work has attracted a wide array of clients including large corporations, B2B, small businesses, and solo entrepreneurs.
Dee is a graduate of the University of Memphis with a BA in Anthropology. She worked for several years as an archaeological illustrator for excavations in Belize and Egypt before returning to the University of Memphis for graphic design. Her illustrations have appeared in numerous publications as well as television programs.
Hire a Marketing Leader
Inner Architect is a full-service nationwide marketing and advertising agency celebrating our 15-year anniversary in 2023. We have been trained in the science and psychology of marketing with 35 years of experience as our foundation. We have worked with businesses as big as the New York Times to solo entrepreneurs and first-time business owners. You have a choice to make so what does this mean to you? Here is what differentiates our agency:
- $370 million in new revenue for our clients since 2016
- Google Partner agency status
- Google Certified in Search
- Listed in prestigious Google Partners Directory. One of only 2,508 agencies listed in the United States. (8,766 digital ad agencies in US 2022)
- Named One of the Top 9 Pay-Per-Click Agencies in San Francisco for 2019, 2020, 2021 and 2022 by Expertise.com
- Over $2 million in savings for our clients fighting click fraud since 2019
- Contributing writers to top California legal print publications Plaintiff and Advocate magazines, Law.com, Attorney at Law, and Canadian SEO magazine Search Engine People
- Recognized by the U.S. Chamber of Commerce-Institute for Legal Reform earning our client designation as a “key influencer” in the activist network on Twitter in the extremely competitive asbestos law practice area
How Will You Help My Business?
We are asked this question every day. Since 2016, Inner Architect, a nationwide marketing and advertising agency, has generated over $370 million in new revenue for our clients – a feat accomplished through a careful process that begins with you. Our first step is to sit down with you, identify your goals for your marketing program. Although this seems like a simple process, in many instances we’re able to uncover additional goals that should be considered of value. Once we discover all your company’s desired goals, together we begin to create a plan:
- Review your history of marketing strategies—what works and what does not work?
- Identify your budget and determine a comfortable level of investment
- Evaluate the process(s) that your company utilizes for all marketing efforts
- Identify the processes that work, reconfigure or eliminate processes that do not work
- Gain an understanding of the data/analytics you gather from your marketing efforts
- Review your customer relationship management (CRM) process. Are you chronicling your data and contacts?
- Recommend the most effective strategies that stay within your budget
To sum things up, we specialize in personalized work for our clients. We bring you smart people with decades of experience without the costs of a large agency. Our strength is generating new revenue for clients like you. We’re confident that we can help you grow your business.
Contact us and energize your business.
The Evolution of Our Business
Inner Architect was launched as a social media marketing company in 2008. Founders Susan Hanshaw and Dean Guadagni had become early adopters of blogging and social media with LinkedIn, Twitter, and Facebook in 2006. With the Napa and Sonoma Valley in our backyard, we saw wineries as natural prospects and began to lay a footprint in the wine industry. We realized after a year supporting the wine industry, that our impact would be greater serving more data-driven, service-oriented industries.
The turning point for our agency was a speaking engagement at one of Silicon Valley’s most prominent organizations the Santa Clara County Association of Realtors in 2009. As a result of our presentation, we were recruited and introduced to a renowned Oakland trial attorney who contracted with us to promote his personal injury firm.
That breakthrough led to a referral to our first toxic tort law firm, which after recognizing our capabilities and commitment, asked us to take over the firm’s entire marketing needs. In less than 5 years, we grew into a full-service marketing agency.
Our experience and success, generating new case revenues, working with toxic tort lead generation caught the attention of the founder of one of the largest toxic tort law firms in the country. We are now proud to call this national firm a client. While the legal industry is our key specialty, we also have clients in the financial, travel, medical, and retail niches.
Inner Architect has evolved into a data driven marketing firm. With an eye on the past and a firm understanding of the next generation of marketing best practices, we are confident we can meet the challenges a business faces today and tomorrow in growing their dream.
The Story Behind Our Name
It was early summer 2008 and Susan Hanshaw’s book, Inner Architect: How to Build the Life You Were Designed to Live had just been published. She and her partner Dean Guadagni shared a vision to build a curriculum around the book to help others create meaningful life changes. They were doing speaking engagements and group events and could feel their dream slowly coming to life.
Little did we know that just three months after the book’s debut the economy would fall into a catastrophic plunge and send everyone into a global panic. Sales for anything not considered essential goods or services came to a screeching halt for the average consumer. We realized that stepping back into our roots in marketing and sales was a necessary pivot given the circumstances.
The message behind the book’s title is that everything that we create begins with a thought, which leads to a vision, that is formed into reality through action. While this has nothing to do with marketing, it is a philosophy that is a vital to how we approach our business and our work.
Business and Pro Bono Contributions
We have contributed articles to legal publications The Recorder, Plaintiff, Advocate and Attorney at Law, SEO website Search Engine People, and Multi-Channel Merchant. We have been speakers at industry conferences such as, Hospitality Industry Association, Print Industries of Northern California, Direct to Consumer Wine Symposium, Wine Industry Technology Symposium, and San Francisco State University College of Business.
Alongside Inner Architect’s commitment to helping businesses is our desire to share our expertise to help individuals reach their potential. We have contributed hundreds of hours of our time teaching job-seeking professionals how to blog and leverage social media in their job search. Through her book Inner Architect, our Co-Founder Susan Hanshaw seeks to help anyone looking to create a more fulfilling career
Contact us and learn how our marketing services have produced over $370,000,000 in new revenue for our clients.