About Inner Architect

Hire a Marketing Leader ​

Inner Architect is a full-service Marin marketing and advertising agency celebrating our 14-year anniversary in 2021. We have been trained in the science and psychology of marketing with 35 years of experience as our foundation. We have worked with businesses as big as the New York Times to solo entrepreneurs and first-time business owners. You have a choice to make so what does this mean to you? Here is what differentiates our agency:

  • $280 million in new revenue for our clients since 2016
  • Google Partner agency status
  • Google Certified in Search
  • Full-service Marin marketing and advertising agency utilizing digital and traditional direct marketing strategies
  • Named One of the Top 9 Pay-Per-Click Agencies in San Francisco for 2019, 2020, and 2021 by Expertise.com
  • Recognized by the U.S. Chamber of Commerce-Institute for Legal Reform earning our client designation as a “key influencer” in the activist network on Twitter in the extremely competitive asbestos law practice area
  • Agency established at the inception of the ubiquitous rise of the social media and blogging revolution
  • $1 million in savings for our clients fighting click fraud in 2019
  • Invited to contribute with articles published by Plaintiff and Advocate magazines, The Recorder, Attorney at Law magazine, Multi-Channel Merchant, Search Engine People, Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times
  • Successful in generating revenue for clients in the most competitive industries

How Will You Help My Business?

We are asked this question every day. Since 2016, Inner Architect, a Marin marketing and advertising agency, has generated over $280 million in new revenue for our clients – a feat accomplished through a careful process that begins with you. Our first step is to sit down with you, and through consultation, identify your goals for your marketing program. Although this seems like a simple process, in many instances we’re able to uncover additional goals that should be considered of value. Once we discover all your company’s desired goals, together we begin to create a plan:

  • Review your history of marketing strategies, what works and what does not work?
  • Identify your budget and determine a comfortable level of investment
  • Evaluate the process(s) that your company utilizes for all marketing efforts
  • Identify the processes that work, reconfigure or eliminate processes that do not work
  • Gain an understanding of the data/analytics you gather from your marketing efforts
  • Review your customer relationship management (CRM) process. Are you chronicling your data and contacts?
  • Recommend the most effective strategies that stay within your budget

To sum things up, Inner Architect is a full-service Marin marketing and advertising agency. We specialize in personalized work for our clients. We bring you smart people with decades of experience without the costs of a global agency. Our strength is generating new revenue for clients like you. We’re confident that we can help you, so please reach out by email, live chat, or call 415-485-6961.

Inner Architect’s Team

Susan Hanshaw

Managing Principal & Chief Marketing Strategist

Inner Architect Co-Founder Susan Hanshaw is our managing principal and chief marketing strategist. With a world-class background in direct and digital marketing, Susan has developed and managed customer acquisition and contact strategies on both the client and vendor sides. She has worked for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses.

Growing up in her career in the magazine industry, Susan received an ivy-league education while working under the tutelage of Direct Marketing Association Hall of Fame inductee John Klingel. Mr. Klingel hired Susan to the coveted role as the inaugural circulation manager for the launch of Health magazine. Managing multi-million piece direct mail campaigns, she helped the magazine’s circulation grow from zero to a quarter of a million in two years. Susan went on to become circulation director for Mother Jones, America’s longest-established investigative news organization. 

Moving over to the vendor side, Susan received a deep education in marketing data, where her most significant project was helping Bank of America to identify the best consumer database to employ throughout the enterprise. Susan interviewed dozens of department managers throughout the country to determine their needs, studied available data sources, and made a recommendation to the bank that resulted in a multi-million dollar purchase.

Today, Susan has established Inner Architect as a top full-service Marin marketing and advertising agency. She is the architect behind our lead generation services that have produced over $260 million in new client revenue since 2016 and Inner Architect’s click fraud protection service which has saved our clients over $1 million in 2019. Susan is Google certified in Search and oversees a team who manage six-figure monthly pay-per-click campaigns. Her work resulted in Inner Architect being named One of the Top 9 Pay-Per-Click Agencies in San Francisco for 2020 by Expertise.com

Susan is a public speaker and trainer on social media topics and has been a contributing writer for Plaintiff and Advocate magazine, Multichannel Merchant, Search Engine People, and Target Marketing’s eM+C. She earned a B.S. degree in Business Management with a concentration in Computer Programming from Keene State College, NH.

When she’s not in work mode, Susan enjoys feeding her passion for fitness and gardening.

Dean Guadagni


Co-Founder Dean Guadagni is Inner Architect’s chief social media strategist with 35 years of experience in business development, sales management, and national account management settings. Dean’s last corporate position, in 2001, was National Account Manager to Wells Fargo Bank in charge of managing and selling all software licensing for the institution throughout the United States. In an extremely challenging marketplace, Dean achieved over $50 million in sales against a quota of $40 million.

Dean has written professionally since 2007 representing corporate clients to solo entrepreneurs with assignments ranging from blog articles, ad copy, and landing pages to website content. His writing includes authorship of a nationally recognized self-help business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. In addition, along with Susan Hanshaw Inner Architect’s Managing Principal, Dean has been a writing contributor to legal print publication Plaintiff magazine and Advocate magazine since 2009 with six articles published. The team has also been published in the legal industry’s leading magazine The Recorder at Law.com as well as Attorney at Law magazine.

Supporting Managing Principal Susan Hanshaw in building Inner Architect into a Marin marketing and advertising agency is one of Dean’s most important accomplishments.

Prior to joining Inner Architect, Dean worked with management consulting firm Domus  Consulting Group, whose mission was to help real estate brokerages and affiliates develop technology marketing strategies in real estate.

Dean is a public speaker and workshop facilitator on social media, blogging, and networking. He is a graduate of San Francisco State University with a BA degree in Speech Communications.

After work, Dean heads out to lift weights or catch a basketball game or three at the gym. He enjoys encouraging and mentoring the young players he meets on the court.

Hope Arnold


Inner Architect is delighted to partner with Hope Arnold, an experienced award-winning certified paralegal working with law firms throughout California. Hope is a valuable resource that we are happy to refer to our clients and friends.

Hope was named the San Francisco Bar Association’s 2019 Paralegal of the Year for her outstanding dedication to her craft, deep skill set, and ability to help firms grow their practices.

Law firms that will thrive during the COVID-19 pandemic, and beyond, will have talented support teams to help grow their business and revenues.

Why is Hope a valuable asset to your firm? If your California family law firm has a heavy case load, she can provide remote paralegal services to alleviate the workflow.

In discovery, Hope can complete a thorough review and create a report or draft a meet and confer letter. She can also draft or respond to interrogatories and admissions requests.

Hope excels in legal research. She is an experienced researcher in case law and statues research. Once the research is complete, Hope provides a report for review and integration into case strategy. She can also research and draft a memorandum of points and authorities.

In addition, Hope drafts declarations, stipulations, settlement agreements and other pleadings as well as pre/post marital agreements. She can also complete judicial council forms.

For all of your family law paralegal needs, contact Hope for more information.

Leslie Intriago

Paid Search Marketing and SEO Strategist

Leslie began her digital marketing career at the dawn of the millennium for Sony Pictures in the entertainment industry. During her five years at Sony, she developed an obsession with all things search which gave birth to her career in the digital world.

Since then, Leslie has worked as the digital marketing lead for boutique and large online companies from retail to travel. Her core strengths are a love for data analytics, utilizing data within multiple channels, and designing creative ways to invite traffic and optimize conversions.

Certified in all things Google and Microsoft advertising, Leslie’s skill set includes site and conversion rate optimization (CRO), Search Engine Optimization (SEO), Google Ads management, Microsoft Advertising (Bing) management, digital asset management, and multiple online marketing disciplines.

Danny Skarka

Video Producer

Danny Skarka is a talented Production Executive with 15 years of global experience in creating, developing, and producing high-quality digital and broadcast content for a wide variety of clients. He is fully knowledgeable in the production and business side of content creation and excels at taking the start of a new idea and turning it into a fully developed production.

Danny’s first video production management role was with Current TV, where he ran operations in San Francisco and Los Angeles, and implemented the video production design and operations in London and Milan.  While General Manager at Media One Studios, Danny collaborated in live broadcast productions with BBC News, CNN, Fox News, Fox Business, PBS Newshour, and Al Jazeera and served as Producer-Director for some of Google’s highest-rated YouTube content.

Danny is passionate about digital media and space flight. In his spare time he volunteers at The Space Station Museum, a nonprofit volunteer- staffed, space exploration and STEM museum.

Natalya Brandt

Web Designer & Developer

Natalya Brandt is an experienced and accomplished web designer and developer who utilizes best practices and her years of expertise to produce premium websites. Natalya’s strength is the ability to combine creative and compelling design work with the best open-source Content Management System available on the web. Inner Architect is a WordPress shop and Natalya is an expert in WordPress. Natalya’s range of expertise: mobile friendly web design, custom WordPress development, WordPress maintenance-support-security, E-commerce and paid membership development, SEO on-page optimization, branding and corporate identity design, and user experience (UX) best practices. 

Dee Turman

Graphic Designer

Dee Turman is Inner Architect’s graphic designer and has a passion for all things digitally creative. With over a decade of experience in graphic design, Dee has worked on numerous projects in both print and web form. Her ad agency experience has given her an important skill set that covers many aspects in the field of design. Dee’s work has attracted a wide array of clients including large corporations, B2B, small businesses, and solo entrepreneurs.

Dee is a graduate of the University of Memphis with a BA in Anthropology. She worked for several years as an archaeological illustrator for excavations in Belize and Egypt before returning to the University of Memphis for graphic design. Her illustrations have appeared in numerous publications as well as television programs.

Laura McCamy

Content Developer, Writer

Laura McCamy earned her BA from Yale University, where she was chosen for a Scholar of the House Fellowship for Creative Writing. She has run her own business creating and selling printed clothing, worked as a paralegal, and held a wide and amusing range of odd jobs. In recent years, she has returned to her first love: writing. As a reporter, she has covered local politics, bicycling (she is an avid urban bicyclist), and development, winning a fellowship to report on seniors and gentrification in Oakland.

Laura has blogged and written web content about small business, finance, entrepreneurship, and the law. She works with Inner Architect as a freelancer, providing high quality, SEO-driven blog content.

Business and Pro Bono Contributions

We have contributed articles to legal publications The RecorderPlaintiff and Advocate magazines, SEO website Search Engine People, and Multi-Channel Merchant. We have been speakers at industry conferences such as, Hospitality Industry Association, Print Industries of Northern California, Direct to Consumer Wine Symposium, Wine Industry Technology Symposium, and San Francisco State University College of Business.

Alongside Inner Architect’s commitment to helping businesses is our desire to share our expertise to help individuals reach their potential. We have donated hundreds of hours of our time teaching job-seeking professionals how to blog and leverage social media in their job search. Through her book Inner Architect, our Co-Founder Susan Hanshaw seeks to help anyone looking to create a more fulfilling career.

Law Firm
Digital Marketing

100 %
Increase in Cases Closed

Travel Firm
PPC Marketing
Customer Acquisition

100 %
Increase in Leads Generated for Tours

Napa Valley Winery
Social Media
Lead Generation

0 %
Prospects Contacted Went to the Tasting Room

Contact Us

Contact us and learn how our marketing services have produced over $260,000,000 in new revenue for our clients.