June 2014

Month: June 2014

2 Tips for Improving PPC Click-Through

One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data attached to them. That means that if something is not performing well you can turn it off immediately with a simple click on the pause button. If days, weeks …

2 Tips for Improving PPC Click-Through Read More »

Read This Before Signing a Law Firm Marketing Service Agreement

I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s a big firm with an in-house marketing team, it’s not unlikely that marketing agreements are signed without a lot of due diligence or questions asked. I …

Read This Before Signing a Law Firm Marketing Service Agreement Read More »