Direct Marketers Know More About Social Media Than You Think
Lately I’ve been thinking about what I learned over the course of 20 years in the direct marketing industry, with a mind towards understanding how those lessons can be applied to engage with customers and prospects in today’s Web 2.0 world…without the hard sell, non-permission approach. In the late 1980′s, I got an intensive education in the psychology of response while circulation manager on the launch team of...
Read MoreJob Seeker’s Twitter Tips: It’s All in the “Conversational Search”
The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted...
Read MoreBusinesses: Got Your Facebook Working?
Earlier this week Facebook released a newly designed Page format (their profile platform for businesses, organizations and public personalities) intended to model the format of their personal profiles. Having just launched Inner Architect’s Facebook Page two weeks prior, the added learning curve has made me a wee bit grumpy this week. Catching up on my reading this morning, I now understand the power in these new Pages, soon to be...
Read MoreTwitter Strategy Case Study: Refocus to Reconnect
“We’re here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.”–“Acme” Company The following is a case study of a major American company, who will be referred to as “Acme” company for this article, and their misguided Twitter strategy. The resulting challenges from this strategy could be corrected with...
Read MoreYour Linkedin Photo Opp is Worth More Than You Think
Since Dean and I started providing Linkedin.com profile writing services, we’ve been hearing the same question posed by nearly every person we’ve worked with—What can I do to create a profile that really makes me stand out? Our answer is first a reminder that Linkedin.com is a social media site, where there is less of an emphasis on selling your attributes and more focus on demonstrating your value. Sure, you need to...
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