Winery Social Media Mistake #2: Vary Your Content Or Lose Your Audience
First we examined how to write a call to action in Susan’s Your Social Media Messages: Strategic or Waste? The next step was to understand what to say and where to find that content. Now it is time to examine how to vary your message. The worst mistake companies make, across social networks, is to hard sell everything. These companies push their products, services, and ideas non stop like a used car salesman. The following should...
Read MoreSocial Media’s Changing Culture: Stop Begging for Recognition and Earn It
Lost in Space Wiki: “Doctor Smith” Jeremiah Owyang, Forrester analyst and social media thought leader, provides an in depth look at the wreckage that can accompany the work load of social media “Looking Behind the Curtain on the Social Media Stage: Humans Don’t Scale.” Peter Kim highlighted Jeremiah’s post as a point in an even bigger issue within social media: social media’s changing culture. 3...
Read MoreBritain Appoints Social Media Czar: Turning Point in Social Media Adoption?
“Together we will transform the way that government engages with citizens through the internet and free up government data, so that people can use public services more effectively” -Tom Watson Power of Information Task Force In the most savvy move into Web 2.0 social media since Barack Obama’s facebook campaign during the United States presidential race, the British government has named it’s first “director...
Read MoreWeb 2.0 Strategies for Service Providers
My goal as I set out to write today’s article was to spotlight a company using Web 2.0 tools that isn’t a household name. After all, it’s more challenging for lower profile businesses to build an online following than those who already possess a lot of juice. One business that hit my radar and caught my attention was AccuQuote Life Insurance. Why does AccuQuote stand out to me? Because they are attempting to integrate...
Read MoreTwitter Strategies: Signal to Noise Ratio “The Boy Who Cried Wolf”
“A liar will not be believed, even when he speaks the truth.” –Wise man of the villiage to the boy who cried wolf Many companies have no Twitter strategy nor an idea of the damage they do to their brand on a daily basis on Twitter. They spam and fill their Tweets with noise in a manner reminiscent of the old fable “The Boy Who Cried Wolf”. In that fable, a boy tasked with guarding a flock of sheep decided to...
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