Twitter White Paper: Leveraging Twitter as a Prospecting Machine
We are very excited to announce that our white paper, Leveraging Twitter as a Prospecting Machine, is now available for download. The research behind this paper began with a Twitter case study, which detailed findings from a project where Twitter was used to identify and drive prospects to a Napa Valley winery. The success of this 1:1 marketing campaign led to the development of the white paper, which discusses the opportunities and...
Read MoreHow to Use Email to Monetize Social Media
In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media. Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale,...
Read MoreTesting: The Secret to Increase Your Direct Sales
Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never done any testing. I described the concept of A/B testing, and while they understood the potential value, they perceived it as “too complicated”. Trust me on this one. Over the course of a 20+ year career, I’ve tested pricing, lists,...
Read More5 Reasons to Capture Your Customers’ Social Data
Over the past decade, companies who market directly to customers added email as a vital element to their contact strategies. Capturing email addresses has become a higher priority than postal addresses for many businesses. Here we are now in the early age of social media marketing, yet few companies have adopted a practice of capturing relevant social network data for their customers. In a future article I will discuss the resources that...
Read More5 Tips for Integrating Social Media with Your Direct Marketing Efforts
I am not the only person who sees the potential for social media to make a more significant contribution to a company’s business goals this year. But just like a toddler blossoming into childhood needs interaction and support from the family, social media will best develop as a significant contributor to the business by integrating it with already established marketing efforts. Here are 5 steps any direct marketer can take to...
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