ReTweet Thank You’s: Increase Clicks and Viral Sharing of Your Content on Twitter
The viral benefits of social media networking for brands today place a premium on a marketing team’s ability to deliver the right message, at the right time, to the right audience, within the right social network. Combine these essential needs with the correct testing procedures for each campaign, and brands begin to realize and uncover the ROI of their social media networking. One of the most powerful social networks for viral...
Read MoreMarketing ROI: Guide to Hiring a Social Media Marketing Consultant
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our wine industry clients. Do you know how to hire a consultant? You are your winery’s GM, COO, Marketing Director, or Direct to Consumer Manager and you are in charge of creating, executing, and maintaining a social media marketing plan...
Read MoreMashable’s Twitter Directory: Begin Building Your Twitter List
Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building. Twitter Lists: The Best Feature Available in Social Media...
Read More5 Reasons Twitter Will Survive and Thrive
The SocialMediaToday.com article “Twitter in a Corner- Facing Huge Challenges” is an interesting piece about Twitter’s goals to monetize and survive an uncertain future. Twitter’s baby steps into advertising and their deliberate roll out strategy are the initial focus. The piece correctly identifies Twitter’s great concern to preserve the user experience, the possible alienation of users due to the new advertising...
Read MoreTwitter As Direct Marketing Channel: Build Lists For ROI
One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced Recency-Frequency-Monetary analysis can only begin when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to create lists of their prospective and current consumers that choose Twitter as a channel for...
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