How to Use Email to Monetize Social Media
In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media. Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale,...
Read MoreTwitter As Direct Marketing Channel: Build Lists For ROI
One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced Recency-Frequency-Monetary analysis can only begin when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to create lists of their prospective and current consumers that choose Twitter as a channel for...
Read MoreViral Marketing Your Facebook Page On Twitter: #FacebookFri
Facebook and Twitter share synergy as “must have” business tools for today’s marketing and sales efforts. Facebook is often used as a CRM for businesses and Twitter a prospecting funnel to move people to a Facebook page. With this in mind, how do you cross market and provide exposure for a company Facebook page using Twitter? Answer: hashtag events. Hashtag Events On Twitter #FollowFriday and niche hashtag events have...
Read MoreSocial Media as Your Email Marketing Hero
Let’s face it. While social media is the trendy new marketing kid on the block, email remains the channel that most companies rely upon to execute their direct marketing programs. Why? Email is easy and inexpensive. Social media is new and time-consuming. Many marketers make the mistake of assuming that since email is cheap, there’s no harm in blasting the whole database with the same message. Yet this strategy produces an...
Read MoreTesting: The Secret to Increase Your Direct Sales
Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never done any testing. I described the concept of A/B testing, and while they understood the potential value, they perceived it as “too complicated”. Trust me on this one. Over the course of a 20+ year career, I’ve tested pricing, lists,...
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