Social Impact: Thank Customers Offline
Tweet How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your...
Read MoreFacebook Ends Social Data Append Opportunities
Tweet The recent lawsuit leveled by a Virginia woman against Facebook, RapLeaf, and Zynga, along with a spate of other reported lawsuits in waiting, have created a sea change in the way social data can be used, bought, and sold by marketers. RapLeaf, the largest social data provider, has been banned from mining social data on Facebook. This denial of access by Facebook has opened the flood gates for other social networks to put a stop to...
Read MoreMarketing ROI: Guide to Hiring a Social Media Marketing Consultant
Tweet Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our wine industry clients. Do you know how to hire a consultant? You are your winery’s GM, COO, Marketing Director, or Direct to Consumer Manager and you are in charge of creating, executing, and maintaining a social media marketing...
Read MoreConstant Contact’s Social Stats: Measure Email Campaigns in Social Media
Tweet Constant Contact has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information. Social Stats According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook ...
Read MoreMashable’s Twitter Directory: Begin Building Your Twitter List
Tweet Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building. Twitter Lists: The Best Feature Available in Social Media...
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