How to Build Customer Relationships on Facebook
Tweet A former colleague shared something with me the other day that I believe is true for most marketing professionals today. He told me that he didn’t understand how to best use social media for marketing purposes. The understanding comes when you recognize that social media tools are products of a second generation web that has impacted how the internet is used to communicate. This generation is about two-way connecting and...
Read MoreO’Reilly’s Web 2.0 Definition: Prophetic Warning Still Being Ignored in 2009
Tweet In 2005 social media and Web 2.0 forefather Tim O’Reilly compiled a definition of Web 2.0: now a prophetic warning to the print media. O’Reilly’s Web 2.0 definition: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more...
Read MoreSocial Media & The Happiness Effect: Our Networks Support Our Health
Tweet “Think of it as health Facebook-style.” –Dr. Nicholas Christakis, Harvard social scientist Can you catch a case of happy? And can this sustain a healthier life? Time Magazine’s Alice Park’s “The Happiness Effect” explores a fantastic new report by Harvard social scientist Nicholas Christakis and University of San Diego political-science scholar James Fowler. The culmination of a 20 year study...
Read More71 Million People Created Content on Social Networks in 2008: You Don’t Use Social Media?
Tweet “. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow : “More than 82 million people in the US created content online during 2008. . .71 million people...
Read MoreLinkedin: 2 Tips for Creating Valuable Visibility
Tweet A couple of weeks ago I sat in on an American Marketing Association presentation, Leveraging Social Media in a Downturn and a statement made by one of the presenters, Charles B. Kreitzberg, Ph.D, Founder & CEO, Cognetics, has stayed with me. He said that the key question he asks himself is, “Am I more visible today than yesterday?” Maintaining your visibility is truly the point of any networking, whether it be live in...
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