Bigelow Tea: How to Get Close to Customers on Facebook
We can learn a lot about an effective Facebook Page from Bigelow Tea. It’s no wonder that Cindy Bigelow, the company’s President, was a speaker at the Business Smart Tools Conference held earlier this week in Stamford, CT. Bigelow Tea shows us that they really do understand how to get close to their customers using social media. What is Bigelow Tea doing right on Facebook? Bigelow Tea engages like they care. Today, the...
Read MoreDell’s Ideastorm.com: Crowdsourcing to Harness Collective Intelligence
The Web 2.0 social media world is a fantastic place to participate, sample, and ask for creative input from your audience. Crowdsourcing is according to the crowdsourcing wikipedia: “the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call.” The Ideastorm logo courtesy of Ideastorm.com Architecture of...
Read MoreH&R Block Facebook Page: Good Model for Professional Service Providers
If you have been holding back from creating a Facebook presence for your business because your product or service lacks excitement, think again. The folks at H&R Block have approached what most would consider a mundane service to create a Facebook Page that has made them like rock stars to their 1,744 fans. And while that number may not seem particularly impressive on the surface, consider their standing amongst others offering...
Read MoreIs Your Home Page Inviting Relationships or Alienating?
There’s a revolution going on right now and most companies don’t yet understand the shift. Web 2.0, the second generation of web development that facilitates communication, collaboration and the sharing of information, is changing the landscape and tone of business communications. The hard sell, in-your-face self promotion is no longer accepted by this generation. Instead, this world operates by an unwritten policy that says: 1. ...
Read MoreHow to Build Customer Relationships on Facebook
A former colleague shared something with me the other day that I believe is true for most marketing professionals today. He told me that he didn’t understand how to best use social media for marketing purposes. The understanding comes when you recognize that social media tools are products of a second generation web that has impacted how the internet is used to communicate. This generation is about two-way connecting and engaging....
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