10 Reasons Why Your Company Needs Evangelists
“Evangelism is the practice of attempting to convert people to religion” Evangelism Wiki One of the greatest assets a company or entrepreneur can have in their attempts to market, sell, gain exposure, and broadcast positive information is an evangelist. Social media evangelists are people who support their favorite brands, products, services, and companies by initiating discussions and placing positive messages on social media...
Read More5 Steps to an Effective Facebook Page Marketing Strategy
Having come from the world of direct marketing, the importance of a strategy is well ingrained in me. Yet I recognize that the world of social media is very different. Our goal as social media marketers is to create relationships that are mutually beneficial, not convert individuals to buyers in one single action. It seems we are evolving as a species. We’ve got sales marketing down to a science, and now we are just beginning to...
Read MoreQuality Over Quantity: Linkedin Recommendations The Misconception
One of the biggest and most image tarnishing mistakes people make in social media is the blind collection of numbers. Whether it is collecting meaningless followers on Twitter or blatantly soliciting people to “friend” a Facebook page, the idea behind such hard sell activities is to artificially increase the number of people “using” a particular network. The motive behind these activities is the idea that the...
Read More3 Steps to Increase Your Linkedin Search Rank
If you are someone looking to get hired for a job of any kind, whether it be long-term or contract, you increase your chances of being discovered by ranking high in a Linkedin search. Just like managing your Google search presence, there are steps you can take to increase your chances of rising to the top. How to rise to the top of a Linkedin People search: Get clear on the keywords people will use to look for your talent. Sprinkle these...
Read MoreTarget’s Facebook Campaign: Crowdsourcing for Charity
Target , the low cost retailer, bills itself with the tag line “Expect More, Pay Less.” Target is taking this concept one step further in their bid to be the number one social media branded value retailer in the country. Target’s latest social media campaign utilizes Facebook to crowdsource, build their brand, create cause marketing exposure, engage with their audience, and mold their public perception one facebook fan at...
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