Your Social Media Messages: Strategic or Waste?
If there is such a thing as a laboratory for studying how retail businesses are using Twitter, we have a pretty good example. Two months ago Dean and I launched Breaking Napa Valley News, which is part of the Breaking News Network, the brainchild of Domus Consulting Group. The site’s content is fully fueled by live, scrolling Twitter feeds from 151 Napa Valley businesses. I comb through the site a couple of times a day, looking for...
Read More3 Keys to Effective Social Media Marketing
I often share how much my direct marketing background influences how I approach social media marketing. It has given me a framework from which to view social media marketing as a discipline. Yes, I know that social media is about being authentic, yet being authentic doesn’t mean you have to show up without a plan or strategy. Yet this is exactly what most companies do. To be an effective social media marketer, you must: First get...
Read MoreDo You Know Your Social Media Tool?
(Courtesy Carpentry Wiki) Which social media company: Is funded by venture capital Has yet to turn a profit Has yet to showcase a business model to date Was recently sued for patent infringement Is the target of ever increasing service interruptions Is one of the biggest targets for hackers Is the tool for people to find out about events, as they are happening, all over the world Is the tool for people to use in order “to have a...
Read MoreTwitter Strategies: Signal to Noise Ratio “The Boy Who Cried Wolf”
“A liar will not be believed, even when he speaks the truth.” –Wise man of the villiage to the boy who cried wolf Many companies have no Twitter strategy nor an idea of the damage they do to their brand on a daily basis on Twitter. They spam and fill their Tweets with noise in a manner reminiscent of the old fable “The Boy Who Cried Wolf”. In that fable, a boy tasked with guarding a flock of sheep decided to...
Read MoreO’Reilly’s Web 2.0 Definition: Prophetic Warning Still Being Ignored in 2009
In 2005 social media and Web 2.0 forefather Tim O’Reilly compiled a definition of Web 2.0: now a prophetic warning to the print media. O’Reilly’s Web 2.0 definition: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people...
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