3 Steps to Advance Social Media Marketing from its Infancy to Childhood
I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some...
Read MoreWhat Every Business Needs to Know About Blogs
Thinking about launching a blog for your company? The first question I would ask you is this: What do you want your blog to do for you? There are many benefits of blogging that I covered in a previous article Serious About Getting Hired: Get Blogging. Along with these benefits, consider what we believe is the most powerful benefit of all—your blog’s ability to gain Google ranking on your desired keywords and drive traffic to your...
Read MoreSocial Media Marketing: Transfer Your Conversations Online
Our recent series of articles have focused on the wine industry and how to create messages (content) that elicit a call to action, provide opportunity for engagement, and can be measured or analyzed for effectiveness. One of the easiest methods to understanding social media marketing online is to examine your everyday communications offline. The following examples are a reminder that we should attempt to engage with people online the same...
Read MoreDoes Social Media Sell Wine? 5 Social Media Strategies To Survive
Does social media sell wine? If you are a winery marketing officer have you jumped on the bandwagon yet? You launched a Facebook page. You are on Twitter. Yet there isn’t even a blip in sales. What is the real truth about social media’s ability to drive wine sales? The following is a brief, but solid, outline on how to use social media to drive wine sales. 5 Steps to Using Social Media to Drive Wine Sales Call to Action: deliver...
Read More10 Social Media Strategies and Concepts That Prepare You For Social Media Marketing
Courtesy P.T. Barnum Wiki Social media marketing and social media strategies are still a new path for marketers and companies. In an interesting small population study (880 respondents) by white paper writer Michael Stelzner “Social Media Marketing Industry Report” a few statistics standout: 88% of Marketers are using social media in some capacity 72% of these Marketers are complete beginners or have been using social media...
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