Posts Tagged "social media strategies"

Must Social Marketing Scale?

Posted by on Oct 11, 2010 in roi measurement | 0 comments

Tweet I’ve had the opportunity to hang out with some very savvy direct marketers lately. When they begin asking questions about social marketing, ultimately the same questions come up: Doesn’t it take a lot of time? It’s not really scalable, is it? I have to say that the answer is “yes” for both of these points, but a meaningful ROI investigation needs to go well beyond those two points. Why is it that...

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Do You Have a Contact Strategy for Your Social Media Program?

Posted by on Aug 11, 2010 in social media and resources | 0 comments

Tweet What is a contact strategy? A contact strategy is a marketing program that sends appropriate messages to relevant groups of customers according to a strategic schedule. Who needs a contact strategy? Any brand that is serious about using a particular channel to generate income. Most brands that live or die through direct marketing understand the importance of a contact strategy. Brands that rely heavily on the postal channel tend to...

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Is Your Facebook Copy Working For You?

Posted by on Jun 16, 2010 in facebook | 0 comments

Tweet In the couple of years that I have been involved with social media marketing, I have seen much correlation between what what works for driving engagement and what works to drive a direct marketing response. I have become convinced that there is one area of focus that is sorely overlooked by brands seeking to build a vibrant and constantly growing Facebook community. There lacks an attention to the influence of copy. Over the...

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How to Use Email to Monetize Social Media

Posted by on May 24, 2010 in social media and resources | 0 comments

Tweet In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media. Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale,...

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Social Media as Your Email Marketing Hero

Posted by on Apr 9, 2010 in social media and resources | 0 comments

Tweet Let’s face it. While social media is the trendy new marketing kid on the block, email remains the channel that most companies rely upon to execute their direct marketing programs. Why? Email is easy and inexpensive. Social media is new and time-consuming. Many marketers make the mistake of assuming that since email is cheap, there’s no harm in blasting the whole database with the same message. Yet this strategy produces...

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