Twitter Spam Out of Control: 5 Tips To Protect Your Reputation
Multilevel Marketers, affiliate marketers, spamming business owners, scam artists, hard sell sales people, and a myriad of other “dark forces” are lurking on Twitter with the idea of selling you something no matter how you feel about being sold. In order to avoid, and avoiding this at all costs strikes to the very heart of your credibility, the perception of being one of these “dark forces” avoid the following...
Read MoreMobile Web Strategies: 4 Steps To Creating Mobile Web Campaigns
Part 3 in our series on mobile Web marketing strategies As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology. 4 Steps To Creating Mobile Web Marketing Campaigns Opt-In Database: begin building your list of cell...
Read MoreHow to Measure Your Facebook Marketing Efforts
One thing I have learned in managing Facebook business pages is that you can’t judge what’s really going on from the surface. The real story lies within your Insights. If you are not using these Facebook metrics, you are not taking your marketing efforts seriously. Unfortunately, getting a clear understanding of what efforts are producing what results is not something you can do in a snap. It takes time to put all the pieces...
Read MoreWhat Marketers Need to Know About the Facebook News Feed
Over the past few days, Facebook has unleashed an overhaul of their news feed that I believe has implications for marketers that go deeper than the surface. With hundreds of thousands of Facebook users revolting, only time will tell how long this particular feature will remain in its current design. In any event, one trend does seem clear. Like the sidebar Highlights that proceeded this particular redesign, Facebook seems to be in favor of...
Read MoreIs Social Media Just a Passing Trend?
Every week Dean and I meet with a number of companies who are at various levels of exploring social media as a serious marketing channel. More often than not, there is one person in the group that is a bit skeptical about the longevity of this revolution. Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the world....
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