How to Hire a Social Media Marketing Firm
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our clients. Do you know how to hire a consultant? You are a COO, Marketing Director, or business owner and you are in charge of creating, executing, and maintaining a social media marketing plan. You understand the following challenges in executing...
Read MoreIs Your Facebook Copy Working For You?
In the couple of years that I have been involved with social media marketing, I have seen much correlation between what what works for driving engagement and what works to drive a direct marketing response. I have become convinced that there is one area of focus that is sorely overlooked by brands seeking to build a vibrant and constantly growing Facebook community. There lacks an attention to the influence of copy. Over the years I...
Read MoreViral Marketing Your Facebook Page On Twitter: #FacebookFri
Facebook and Twitter share synergy as “must have” business tools for today’s marketing and sales efforts. Facebook is often used as a CRM for businesses and Twitter a prospecting funnel to move people to a Facebook page. With this in mind, how do you cross market and provide exposure for a company Facebook page using Twitter? Answer: hashtag events. Hashtag Events On Twitter #FollowFriday and niche hashtag events have...
Read More8 Tasks For Managing Your Social Media Marketing: What If You Can’t Do This?
Do you understand how to manage your social media marketing program? Most companies and entrepreneurs simply “show up” establishing a Twitter account, Facebook page, or blog without a plan. The idea that being there takes precedence over strategically leveraging each social network. By understanding how to manage your social media marketing, your efforts will evolve from a casual, random, unmeasured effort to a strategic,...
Read MoreDo You Know How To Diagnose Your Social Media Marketing Plan?
Ship Naming Wiki If you have adopted a social media plan are you on the right track? How do you know if you are taking the right steps? In order to understand the position you are in today, it is important to answer five questions. 5 Questions About Your Social Media Plan Have you adopted the right tools to effectively leverage social media as a marketing channel? Are you participating in the social networks that best reach your target...
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