Social Impact: Thank Customers Offline
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your...
Read MoreMashable’s Twitter Directory: Begin Building Your Twitter List
Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building. Twitter Lists: The Best Feature Available in Social Media...
Read MoreTwitter As Direct Marketing Channel: Build Lists For ROI
One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced Recency-Frequency-Monetary analysis can only begin when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to create lists of their prospective and current consumers that choose Twitter as a channel for...
Read MoreDoes Social Media Sell Wine? 5 Social Media Strategies To Survive
Does social media sell wine? If you are a winery marketing officer have you jumped on the bandwagon yet? You launched a Facebook page. You are on Twitter. Yet there isn’t even a blip in sales. What is the real truth about social media’s ability to drive wine sales? The following is a brief, but solid, outline on how to use social media to drive wine sales. 5 Steps to Using Social Media to Drive Wine Sales Call to Action: deliver...
Read More10 Social Media Strategies and Concepts That Prepare You For Social Media Marketing
Courtesy P.T. Barnum Wiki Social media marketing and social media strategies are still a new path for marketers and companies. In an interesting small population study (880 respondents) by white paper writer Michael Stelzner “Social Media Marketing Industry Report” a few statistics standout: 88% of Marketers are using social media in some capacity 72% of these Marketers are complete beginners or have been using social media...
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