8 Tasks For Managing Your Social Media Marketing: What If You Can’t Do This?
Do you understand how to manage your social media marketing program? Most companies and entrepreneurs simply “show up” establishing a Twitter account, Facebook page, or blog without a plan. The idea that being there takes precedence over strategically leveraging each social network. By understanding how to manage your social media marketing, your efforts will evolve from a casual, random, unmeasured effort to a strategic,...
Read MoreO’Reilly’s Web 2.0 Definition: Prophetic Warning Still Being Ignored in 2009
In 2005 social media and Web 2.0 forefather Tim O’Reilly compiled a definition of Web 2.0: now a prophetic warning to the print media. O’Reilly’s Web 2.0 definition: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people...
Read More71 Million People Created Content on Social Networks in 2008: You Don’t Use Social Media?
“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow : “More than 82 million people in the US created content online during 2008. . .71 million people created...
Read MoreSocial Media and Web 2.0: Job Seekers Your Resume is No Longer Your Marketing Tool
“Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments, and overall fit within the company”–Rosemary Haefner Vice President of Human Resource Careerbuilder.com Susan and I presented our workshop “Web 2.0′s Impact on Job Seekers: The Changing Roles of the Resume, Job Search, and Job Seeker” at CSIX this past Tuesday to a packed...
Read MoreInner Architect’s Blogging to Employment: Differentiate Yourself
Now is the time to take action in this challenging and changing employment environment. If you are a job seeker, a soon to be laid off employee, or someone simply worried about your job security, this message is for you. Your greatest strategy to employment is to utilize Web 2.0 tools, network within the Social Media system, and join the global conversation by establishing your own blog. Blogging to Employment is a hands-on powerful...
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