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In today’s business and economic climate individuals and companies search for ways to cut costs without sacrificing functionality. Blogging is one strategy that allows individuals to leverage a publishing platform while competing with large companies. The following are excuses, myths, or push backs we hear from people and companies on why they just do not want to adopt blogging. What is your excuse?

6 Excuses and Myths Why People Do Not Blog

• Articles must be long:
  Blog articles according to usability expert Jakob Nielsen are best very short, succinct, and written in a “short writing” style. Our average post contains 200-350 words. According to Nielsen, online readers: “users have time to read at most 28% of the words during an average visit; 20% is more likely”
  
• You must write everyday:
  Everyday is great but even if a blogger writes once a week they are ahead of most competitors. One quick source of content is to convert monthly newsletters to blog article(s).
• Fear to write publicly:
  That will happen to most bloggers if they do not formulate a plan (you should do this first) for their blog and a purpose for writing
• Resistant to take on new technology:
  This is often the biggest reason people do not blog. If a new blogger practices using their blog software they become more familiar with the technology. This familiarity breeds confidence which  makes the blogger more efficient
• What do I have to say that has not already been said before?
  Most likely nothing. Yet if a blogger can prove they are willing to give people valuable content, many readers will return for information. Readers want to understand how a blogger will react in  business situations. Saying what has already been said is fine–each blogger has the opportunity to develop their own voice
• Who will see my blog?:
  Very few readers will see a blogger’s work if that blogger does not know how to promote his/her blog, make it more visible, and be patient. The most important benefit of a blog is the fact it is a delivery system for multiple forms of content. By delivering url-hyperlinks, a blogger can deliver their content through other social networks, within comment sections of blogs, and even via email