Social Media’s Changing Culture: Stop Begging for Recognition and Earn It
Tweet Lost in Space Wiki: “Doctor Smith” Jeremiah Owyang, Forrester analyst and social media thought leader, provides an in depth look at the wreckage that can accompany the work load of social media “Looking Behind the Curtain on the Social Media Stage: Humans Don’t Scale.” Peter Kim highlighted Jeremiah’s post as a point in an even bigger issue within social media: social media’s changing...
Read MoreTwitter Strategies for Social Media Marketers: Top 10 Follow List
Tweet Courtesy Twitter Wiki Twitter strategies are critical to successfully extracting as much value and information out of your efforts on Twitter as possible. Chief amongst these critical strategies, besides identifying your purpose for being there in the first place, is who you the entrepreneur or company should follow. If you are an aspiring social media marketer, looking to learn and leverage social networks, and interested in...
Read MoreDoes Direct Marketing and Social Media Integrate?
Tweet My business partner Susan Hanshaw, Founder and CEO of Inner Architect, enjoyed a successful Direct marketing career which culminated with her position as Vice President and second in command of her firm. She performed and consulted on marketing campaigns that included Bank of America, Health Magazine, and Victoria Secret. Together we are studying the possibilities of converging direct marketing methodology and social media. Two...
Read MoreSocial Media Measurement: Peter Kim’s 4 Points of Social Media Framework
Tweet Peter Kim is one of the most important architects of social media and a well respected new thought practitioners. Peter is considered an expert in the art and science of “the intersection of social technology and marketing strategy.” He has been quoted by the most prestigious press organizations from the Wall Street Journal to CBS Evening News. In Peter’s article “A framework for measuring social media”...
Read More105 Major Corporate Blogs
Tweet Creating an employment campaign with a planned strategy that proactively moves your message of value and your expertise to targeted hiring managers, companies, and industry associations must first begin with research. The first step to researching your desired industry, company, job, hiring manager, or niche begins with identifying your targeted list of people and places that utilize Web 2.0 strategies and blogging in their own...
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