Social Impact: Thank Customers Offline
Tweet How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your...
Read MoreEntrepreneurs, Companies, & Job Seekers: Become a Go-To Source of Value
Tweet Whether you are a job seeker, entrepreneur, or company the first step in engaging with your targeted audience is to become a go-to source of valuable information. The idea is to stand apart from your competition and be relied upon and trusted by your network. The best method to begin this process is to understand how to find information that will make a difference to your network and establish you as that go-to source. The first step...
Read MoreSocial Media and Web 2.0: Job Seekers Your Resume is No Longer Your Marketing Tool
Tweet “Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments, and overall fit within the company”–Rosemary Haefner Vice President of Human Resource Careerbuilder.com Susan and I presented our workshop “Web 2.0′s Impact on Job Seekers: The Changing Roles of the Resume, Job Search, and Job Seeker” at CSIX this past Tuesday to a...
Read MoreSelling Yourself: Have You Embraced the Paradigm Shift?
Tweet It’s no secret that Dean and I embrace and promote Web 2.0 and social media as powerful opportunities for networking, building relationships, and moving your message of value to potential clients, employers and business affiliates. This new trend and paradigm shift in how business is done is being embraced at the highest levels of our new government. The Obama team has launched Whitehouse.gov, their platform to...
Read MoreLinkedin: 2 Tips for Creating Valuable Visibility
Tweet A couple of weeks ago I sat in on an American Marketing Association presentation, Leveraging Social Media in a Downturn and a statement made by one of the presenters, Charles B. Kreitzberg, Ph.D, Founder & CEO, Cognetics, has stayed with me. He said that the key question he asks himself is, “Am I more visible today than yesterday?” Maintaining your visibility is truly the point of any networking, whether it be live in...
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