3 Keys to Effective Social Media Marketing
I often share how much my direct marketing background influences how I approach social media marketing. It has given me a framework from which to view social media marketing as a discipline. Yes, I know that social media is about being authentic, yet being authentic doesn’t mean you have to show up without a plan or strategy. Yet this is exactly what most companies do. To be an effective social media marketer, you must: First get...
Read MoreDo You Know Your Social Media Tool?
(Courtesy Carpentry Wiki) Which social media company: Is funded by venture capital Has yet to turn a profit Has yet to showcase a business model to date Was recently sued for patent infringement Is the target of ever increasing service interruptions Is one of the biggest targets for hackers Is the tool for people to find out about events, as they are happening, all over the world Is the tool for people to use in order “to have a...
Read MoreSocial Media’s Changing Culture: Stop Begging for Recognition and Earn It
Lost in Space Wiki: “Doctor Smith” Jeremiah Owyang, Forrester analyst and social media thought leader, provides an in depth look at the wreckage that can accompany the work load of social media “Looking Behind the Curtain on the Social Media Stage: Humans Don’t Scale.” Peter Kim highlighted Jeremiah’s post as a point in an even bigger issue within social media: social media’s changing culture. 3...
Read More5 Social Media Profile Mistakes to Avoid At All Costs
5 major social media profile mistakes are being made everyday by entrepreneurs and corporations alike. When launching a profile on a blog, Facebook, Twitter, Linkedin, or any of the hundreds of social networks the profile becomes the entrepreneur or company’s first impression within that social network. The following is a list of the mistakes that must be avoided at all costs: 1. Profile Instructions: failure to read the instructions...
Read MoreConversational Search: More Relevant Than Google?
Twitter, the micro blogging powerhouse, is the semantic real time search pioneer. When you utilize Google for a search, the return results often include outdated information, dead links, or abandoned blogs. With real time semantic (conversational) search, the returns often include links to conversations that are happening at that moment. Although Twitter’s internal search engine allows users to RSS subscribe to conversations down to...
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