Mobile Web Strategies: 4 Steps To Creating Mobile Web Campaigns
Tweet Part 3 in our series on mobile Web marketing strategies As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology. 4 Steps To Creating Mobile Web Marketing Campaigns Opt-In Database: begin building your list of...
Read MoreIs Social Media Just a Passing Trend?
Tweet Every week Dean and I meet with a number of companies who are at various levels of exploring social media as a serious marketing channel. More often than not, there is one person in the group that is a bit skeptical about the longevity of this revolution. Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the...
Read MoreWinery Social Media Mistake #2: Vary Your Content Or Lose Your Audience
Tweet First we examined how to write a call to action in Susan’s Your Social Media Messages: Strategic or Waste? The next step was to understand what to say and where to find that content. Now it is time to examine how to vary your message. The worst mistake companies make, across social networks, is to hard sell everything. These companies push their products, services, and ideas non stop like a used car salesman. The following...
Read MoreYour Social Media Messages: Strategic or Waste?
Tweet If there is such a thing as a laboratory for studying how retail businesses are using Twitter, we have a pretty good example. Two months ago Dean and I launched Breaking Napa Valley News, which is part of the Breaking News Network, the brainchild of Domus Consulting Group. The site’s content is fully fueled by live, scrolling Twitter feeds from 151 Napa Valley businesses. I comb through the site a couple of times a day, looking...
Read More10 Reasons Why Your Company Needs Evangelists
Tweet “Evangelism is the practice of attempting to convert people to religion” Evangelism Wiki One of the greatest assets a company or entrepreneur can have in their attempts to market, sell, gain exposure, and broadcast positive information is an evangelist. Social media evangelists are people who support their favorite brands, products, services, and companies by initiating discussions and placing positive messages on social...
Read More
