Entrepreneurs, Companies, & Job Seekers: Become a Go-To Source of Value
Whether you are a job seeker, entrepreneur, or company the first step in engaging with your targeted audience is to become a go-to source of valuable information. The idea is to stand apart from your competition and be relied upon and trusted by your network. The best method to begin this process is to understand how to find information that will make a difference to your network and establish you as that go-to source. The first step is to...
Read MoreDoes Direct Marketing and Social Media Integrate?
My business partner Susan Hanshaw, Founder and CEO of Inner Architect, enjoyed a successful Direct marketing career which culminated with her position as Vice President and second in command of her firm. She performed and consulted on marketing campaigns that included Bank of America, Health Magazine, and Victoria Secret. Together we are studying the possibilities of converging direct marketing methodology and social media. Two questions...
Read MoreJob Seekers Strategy: Make the Hiring Manager Happy
Silicon Valley star Guy Kawasaki did not intend for his chapter “The Art of Driving Your Competition Crazy” in Reality Check to be job seeker’s advice; yet the main theme is vital for any job seeker’s success. The chapter outlines 8 steps to drive your competition crazy aimed at helping entrepreneurs and corporations understand how to win at the art of business.The most valuable theme and step is “Focus on the...
Read MoreJob Seeker’s #1 Mistake in Finding a Job: Ignoring Step 1
What do you want to be when you grow up? That is a question that I asked myself many times–in my adulthood. Throughout my adult worklife, I held onto the notion that I understood the focus and direction in my business development career. I thought I understood my sales career path, I thought I was following the correct course of action, and yet I felt unsettled. What was wrong with me? Nothing was wrong with me but something was...
Read MoreLeverage Linkedin as a Prospecting Tool
As someone who spent 20 years armed with the task of identifying the best prospects for every type of gizmo, garment and service imaginable, I’ve become a huge fan of Linkedin for reasons other than its business networking muscle. I see Linkedin as a rich cooperative business database that gives you the power to shift your prospecting efforts from blind shotgun frenzy to a targeted, strategic campaign. Remember that in any...
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